Q2 2016 - Q1 2017 NIELSEN NATIONAL …...Release of Nielsen Consumer and Media Insights Q2 2016 - Q1...

NIELSENNATIONALREADERSHIPSURVEY

Q2 2016 - Q1 2017

Newspaper Toplines

Release of Nielsen Consumer and Media Insights

Q2 2016 - Q1 2017

ANNOTATIONS

If you have any questions regarding the Nielsen Consumer and Media Insights Survey

report, please contact your Account Manager or the Nielsen Media Helpdesk 0800 457

226.

FURTHER INFORMATION:

Please note that this information is subject to an embargo - the figures must not be

released into the public domain until midday on Thursday 22nd June 2017.

EMBARGO:

Wairarapa Times-Age

DELETED PUBLICATIONS:

2017 Q1 Newspaper Toplines external

NIELSEN NATIONAL READERSHIP2

3894

11419

3974

11210

3974

11050

POPULATION POTENTIALS (000s)

(TOTAL 15+)

SAMPLE SIZE (15+)

AVERAGE ISSUE READERSHIP

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17

4.9%4.5%4.4%

177166162NEWSPAPER A

HOW TO READ THIS DOCUMENT

This is the latest measurement period Q2 16 - Q1

17 (Apr 16 - Mar 16)

Previous readership release period

Year on Year comparison

This figure is the amount of people in New Zealand

over the age of 15.

It tells us that there were 3.6 million people aged

15+ years in New Zealand in the period Q2 16 - Q1 17

(Apr 16 - Mar 16)

This figure is the number of people

(162,000) over the age of 15 that

read a typical issue of Newpaper A

in the latest readership period Q2 16

- Q1 17 (Apr 16 - Mar 16).

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17

DAILY NEWSPAPERS - METROPOLITAN

NEWSPAPER REPORT - NATIONAL

*Average Issue Readership is sometimes described as the number of people who read a "typical issue" within

the issue period. The average issue readership for newspapers is built using readership of days read over the

past week.

Weeky Coverage refers to all respondents that have read at least one issue of a newspaper in the last 7 days.

For more information on these definitions please contact Nielsen.


Copyright © 2017 The Nielsen Company 3


YEAR ON YEAR COMPARATIVESQ2 16 - Q1 17



READERSHIP


CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


11,21010,65310,733SAMPLE SIZE 15+

3,6863,6803,771POPULATION POTENTIALS (000s)

(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



11.2%11.5%11.3%

411423425

1.8%1.7%1.6%

656360

4.5%4.3%4.5%

166159168

4.3%4.3%4.3%

157157162

2.6%2.4%2.4%

958890

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


DAILY NEWSPAPERS - SUMMARY

31.8%31.2%30.7%

1,1731,1501,158

22.0%22.1%22.0%

809812828


THE NZ HERALD

WAIKATO TIMES

THE DOMINION POST

THE PRESS

OTAGO DAILY TIMES

ALL DAILIES

ALL METROPOLITANS



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



12.1%11.1%10.7%

444410403

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)

52.2%50.8%50.2%

1,9261,8691,894

38.6%38.4%38.2%

1,4241,4141,441

20.4%18.6%18.1%

751683684

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

3.3%2.9%3.0%

122107111

8.2%7.5%7.1%

303275268

8.4%8.7%8.9%

311320335

1.0%1.0%1.0%

393638


ALL REGIONAL DAILIES (INCLUDING WAIKATO TIMES)

ALL DAILIES (WEEKLY COVERAGE)

ALL METROPOLITANS (WEEKLY COVERAGE)

ALL REGIONAL DAILIES (INCL. WAIKATO TIMES

WEEKLY COVERAGE)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

THE NATIONAL BUSINESS REVIEW



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


FORTNIGHTLY NEWSPAPERS

0.7%0.9%0.7%

273325

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


MONTHLY NEWSPAPERS

0.9%0.8%0.8%

333030

0.6%0.7%0.7%

232725

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES

0.6%0.6%

2323

5.9%5.8%5.4%

217212202

8.1%8.1%7.6%

300299287

3.2%2.9%

117108

7.2%6.5%6.2%

265240233

7.2%6.7%6.7%

267247251

8.5%8.1%7.4%

313297281


OTAGO SOUTHLAND FARMER

CENTRAL DISTRICTS FARMER

WAIKATO TIMES FARMER

ADMIRE (NIM)

BITE (UNDUPLICATED)

CANVAS (UNDUPLICATED)

SPY (UNDUPLICATED)

SUNDAY (UNDUPLICATED)

THE BUSINESS (UNDUP)

TIMEOUT (UNDUPLICATED)



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



8.0%6.9%6.9%

296254261

6.7%6.7%6.2%

246245236

1.0%0.8%0.6%

373024

8.2%7.9%7.4%

301290280

8.9%8.3%8.0%

327305303


TRAVEL (UNDUPLICATED)

VIVA (UNDUPLICATED)

WAIKATO TIMES MOTORTIMES (UNDUPLICATED)

WEEKEND MAGAZINE (UNDUPLICATED)

YOUR WEEKEND (UNDUPLICATED)


NEWSPAPER REPORT - NORTHERN

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


5,8655,6195,674SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



19.5%20.0%19.5%

392401402

3.2%3.2%2.9%

656360

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



4.6%4.4%4.6%

918794

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

3.9%3.4%3.5%

796972

7.2%6.4%6.0%

144128125


THE NZ HERALD

WAIKATO TIMES

ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES)

SUNDAY NEWS

SUNDAY STAR TIMES



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

14.6%14.8%15.0%

293297310


HERALD ON SUNDAY


NEWSPAPER REPORT - CENTRAL

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


2,5682,3782,365SAMPLE SIZE 15+

801797809POPULATION POTENTIALS (000s)

(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



19.0%18.5%19.3%

153147156

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



19.8%17.6%16.8%

159140136

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

2.2%2.6%3.3%

182027

10.0%9.6%9.4%

807676


THE DOMINION POST


SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT - SOUTHERN

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


2,7772,6562,694SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



17.9%17.8%18.0%

157157162

10.8%10.0%10.0%

958890

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



14.8%13.6%12.6%

130120113

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

2.9%2.0%1.4%

251813

8.9%8.0%7.5%

797167


THE PRESS

OTAGO DAILY TIMES


SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT - AUCKLAND

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


3,3013,1583,212SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



23.9%25.5%24.2%

278295290

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

4.3%3.9%3.9%

504547

8.5%8.2%7.7%

999592

17.1%18.9%18.6%

199218223

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


COMMUNITY NEWSPAPERS

45.6%42.6%42.0%

530492504


THE NZ HERALD

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

FAIRFAX SUBURBAN GROUP (COMB AIR)



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



53.1%50.1%49.4%

617578592

4.1%2.6%2.2%

483026

2.0%2.3%1.9%

232723

7.2%5.4%5.3%

836263

3.6%3.5%4.0%

424047

7.0%6.6%6.4%

817677

8.6%9.7%9.1%

99112109

1.3%1.4%1.0%

151612

0.8%0.6%0.5%

1075

7.8%7.5%7.3%

918688

3.0%2.2%2.1%

352525

9.3%8.6%8.6%

10899104


FAIRFAX SUBURBAN GROUP (WC)

RODNEY TIMES

AUCKLAND CITY HARBOUR NEWS

CENTRAL LEADER

EAST & BAYS COURIER

EASTERN COURIER

MANUKAU COURIER

NORTH HARBOUR NEWS

NOR-WEST NEWS

NORTH SHORE TIMES

PAPAKURA COURIER

WESTERN LEADER



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



14.7%13.8%13.8%

543509521

17.1%16.2%16.2%

630595609

1.8%1.6%1.5%

675955

0.5%0.4%0.3%

201311




RODNEY TIMES

NOR-WEST NEWS


NEWSPAPER REPORT - HAMILTON

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


610596597SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



8.2%9.4%9.0%

121313

20.7%18.6%19.4%

312628

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

2.1%2.1%2.1%

333

6.1%5.1%5.6%

978

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



40.4%34.5%35.3%

604950


THE NZ HERALD

WAIKATO TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

HAMILTON PRESS


NEWSPAPER REPORT - WELLINGTON

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


1,000948964SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



28.6%27.9%30.0%

929099

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

1.4%1.3%1.9%

546

9.7%10.9%10.8%

313536

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



52.2%52.3%53.7%

168168177

19.5%16.5%17.4%

635357


THE DOMINION POST

SUNDAY NEWS

SUNDAY STAR TIMES

CENTRAL COMMUNITY NPS (WEEKLY COVERAGE)

THE HUTT NEWS



CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



12.2%13.7%13.6%

394445

5.8%6.9%7.8%

192226

18.0%18.8%18.8%

586062


KAPI-MANA NEWS

UPPER HUTT LEADER

WELLINGTONIAN


NEWSPAPER REPORT - CHRISTCHURCH

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


1,0691,0071,032SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



35.0%33.4%33.0%

110105106

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

3.8%2.7%2.3%

1298

11.6%10.2%9.7%

373231

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



39.0%32.3%31.9%

123102103

34.8%32.0%32.9%

110101106


THE PRESS

SUNDAY NEWS

SUNDAY STAR TIMES

CHRISTCHURCH MAIL

THE STAR (CHRISTCHURCH)


NEWSPAPER REPORT - DUNEDIN

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


385381378SAMPLE SIZE 15+


(TOTAL 15+):

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



50.0%48.6%49.3%

504849

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17


WEEKLY NEWSPAPERS

1.0%0.9%1.2%

111

12.1%9.9%9.9%

121010

CMI Q2 15 -

Q1 16

CMI Q1 16 -

Q4 16

CMI Q2 16 -

Q1 17



49.7%51.0%45.4%

495045


OTAGO DAILY TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

THE STAR (DUNEDIN)

BASIC DEMOGRAPHICSQ2 16 - Q1 17


2017 Q1 Newspaper demos

NEWSPAPER TOPLINES


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+

Women 20+Men 20+Total

15+


6,5668,8715,8435697437110,733SAMPLE SIZE

2,0442,9301,7351,7811,6723,771POPULATION POTENTIALS (000s)

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



13.2%12.1%11.9%10.7%13.3%11.3%

271354207190222425

1.9%1.6%1.7%1.7%1.7%1.6%

384830312960

5.3%4.8%4.6%4.4%5.1%4.5%

108141807986168

4.9%4.2%4.3%4.0%5.1%4.3%

99124757185162

2.5%2.4%2.7%2.4%2.5%2.4%

517246434190

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



35.3%32.1%32.9%30.5%34.2%30.7%

7219425705445721,158

25.4%23.1%23.1%21.1%25.4%22.0%

518676401376425828

12.3%11.1%11.7%11.1%11.4%10.7%

252326204198190403


THE NZ HERALD

WAIKATO TIMES

THE DOMINION POST

THE PRESS

OTAGO DAILY TIMES

ALL DAILIES

ALL METROPOLITANS

ALL REGIONAL DAILIES (INCLUDING

WAIKATO TIMES)



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

DAILY NEWSPAPERS - SUMMARY (WEEKLY COVERAGE)


53.9%52.1%53.2%49.4%54.5%50.2%

1,1021,5289238809121,894

41.3%40.0%40.1%36.9%42.5%38.2%

8441,1716966567111,441

19.6%18.7%19.9%18.1%19.4%18.1%

401549346322324684

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


3.2%3.1%3.6%2.7%3.7%3.0%

6691634861111

7.5%7.5%7.5%6.9%8.2%7.1%

154219130122137268

9.2%9.6%9.4%8.2%10.2%8.9%

187282163146170335

1.3%1.1%1.0%0.6%1.6%1.0%

273118102738

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

FORTNIGHTLY NEWSPAPERS


0.7%0.6%0.9%0.7%0.7%0.7%

141816121225


ALL DAILIES (WEEKLY COVERAGE)

ALL METROPOLITANS (WEEKLY COVERAGE)

ALL REGIONAL DAILIES (INCL. WAIKATO

TIMES WEEKLY COVERAGE)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY

THE NATIONAL BUSINESS REVIEW

OTAGO SOUTHLAND FARMER



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

MONTHLY NEWSPAPERS


0.8%0.9%0.9%0.7%0.9%0.8%

162716131630

0.9%0.7%0.7%0.6%0.9%0.7%

182112101425

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



0.7%0.7%0.8%0.8%0.5%0.6%

13211415823

5.9%6.1%7.0%7.4%4.2%5.4%

12017912113169202

8.4%8.4%8.8%8.9%7.3%7.6%

172245153158123287

3.1%3.2%3.5%3.2%2.9%2.9%

6494605849108

6.6%6.8%6.9%6.8%6.5%6.2%

134199120120109233

8.7%7.0%6.6%5.0%9.6%6.7%

17820511590160251

8.5%7.8%7.8%7.6%8.2%7.4%

173230135136136281

7.8%7.4%7.4%7.4%7.4%6.9%

160218128131124261

6.8%7.0%7.9%8.7%4.5%6.2%

13920513815675236

0.8%0.6%0.5%0.2%1.2%0.6%

1618942024

8.3%8.3%8.9%8.7%7.2%7.4%

170242154154120280

8.6%8.6%8.8%9.0%8.2%8.0%

175253153160137303


CENTRAL DISTRICTS FARMER

WAIKATO TIMES FARMER

ADMIRE (NIM)

BITE (UNDUPLICATED)

CANVAS (UNDUPLICATED)

SPY (UNDUPLICATED)

SUNDAY (UNDUPLICATED)

THE BUSINESS (UNDUP)

TIMEOUT (UNDUPLICATED)

TRAVEL (UNDUPLICATED)

VIVA (UNDUPLICATED)

WAIKATO TIMES MOTORTIMES

(UNDUPLICATED)

WEEKEND MAGAZINE (UNDUPLICATED)

YOUR WEEKEND (UNDUPLICATED)



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


3,4084,6582,963297523425,674SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



22.9%20.7%20.9%18.4%23.1%19.5%

256333195180210402

3.4%3.0%3.2%3.2%3.2%2.9%

384830312960

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



5.5%4.6%4.6%4.2%5.5%4.6%

617543414994

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


3.9%3.7%4.4%3.4%4.2%3.5%

436041333872

6.5%6.3%6.0%5.8%7.1%6.0%

73102565765125

15.3%16.2%16.3%13.9%17.3%15.0%

171261151136157310


THE NZ HERALD

WAIKATO TIMES

ALL REGIONAL DAILIES (EXCLUDING

WAIKATO TIMES)

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY


NEWSPAPER REPORT - CENTRAL

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


1,4981,9971,37413229292,365SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



22.9%20.8%19.1%19.0%22.2%19.3%

100130747379156

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



19.2%18.4%18.8%17.9%17.0%16.8%

84115726960136

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


3.1%3.5%3.7%2.4%4.8%3.3%

14221491727

9.8%10.5%10.8%9.4%11.0%9.4%

436641363976


THE DOMINION POST


WAIKATO TIMES)

SUNDAY NEWS

SUNDAY STAR TIMES


NEWSPAPER REPORT - SOUTHERN

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


1,6602,2161,506140011002,694SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



20.3%17.9%18.0%17.1%20.7%18.0%

99124757185162

10.5%10.3%11.0%10.3%10.1%10.0%

517246434190

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



14.2%12.8%13.9%13.8%12.6%12.6%

6989585752113

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


1.9%1.4%1.7%1.4%1.6%1.4%

91076713

7.9%7.5%7.8%7.0%8.2%7.5%

395233293367


THE PRESS

OTAGO DAILY TIMES


WAIKATO TIMES)

SUNDAY NEWS

SUNDAY STAR TIMES



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


1,8382,6021,549159513823,212SAMPLE SIZE

6239405075605361,198POPULATION POTENTIALS (000s)

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



29.0%25.8%27.5%23.5%28.0%24.2%

181242140132150290

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


4.3%4.1%5.3%4.2%4.3%3.9%

273927242347

8.0%8.4%8.2%7.8%8.4%7.7%

507842444592

18.9%20.3%21.1%18.1%20.1%18.6%

118191107101108223

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



43.9%44.2%49.8%46.9%40.7%42.0%

274416253263218504

50.6%51.8%57.9%54.5%48.0%49.4%

315487294305257592

2.6%2.5%2.6%2.1%2.6%2.2%

162313121426


THE NZ HERALD

SUNDAY NEWS

SUNDAY STAR TIMES

HERALD ON SUNDAY



RODNEY TIMES



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



2.0%2.3%3.0%2.3%1.8%1.9%

132115131023

6.6%5.7%7.0%5.9%5.3%5.3%

415336332863

4.1%4.3%5.2%4.5%3.8%4.0%

254026252047

6.4%6.3%7.8%7.3%6.1%6.4%

405940413277

9.9%9.4%10.7%9.5%9.3%9.1%

6289545350109

1.0%1.0%1.0%1.0%1.1%1.0%

6955612

0.6%0.5%0.7%0.6%0.4%0.5%

454325

6.7%7.9%8.3%8.1%7.6%7.3%

417442454188

2.3%2.4%2.1%2.3%1.9%2.1%

152311131025

9.0%9.1%9.5%9.5%8.4%8.6%

5686485345104


AUCKLAND CITY HARBOUR NEWS

CENTRAL LEADER

EAST & BAYS COURIER

EASTERN COURIER

MANUKAU COURIER

NORTH HARBOUR NEWS

NOR-WEST NEWS

NORTH SHORE TIMES

PAPAKURA COURIER

WESTERN LEADER



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



14.1%14.6%15.2%15.1%13.7%13.8%

287428263270228521

16.1%17.1%17.5%17.5%16.0%16.2%

329500304312267609

1.5%1.6%1.5%1.6%1.4%1.5%

314726282455

0.5%0.3%0.4%0.3%0.4%0.3%

9985611




RODNEY TIMES

NOR-WEST NEWS


NEWSPAPER REPORT - HAMILTON

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


375501312313252597SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



9.9%9.4%8.6%7.5%11.9%9.0%

81055813

23.0%20.4%20.9%19.3%23.7%19.4%

182312121528

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


2.1%2.8%2.0%1.5%3.3%2.1%

231123

8.4%3.8%3.5%3.8%8.6%5.6%

742268

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



38.5%37.8%39.7%34.9%41.3%35.3%

304224222750


THE NZ HERALD

WAIKATO TIMES

SUNDAY NEWS

SUNDAY STAR TIMES

HAMILTON PRESS



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


598806516510406964SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



36.0%31.4%30.6%30.0%33.8%30.0%

627844465099

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


2.2%2.3%2.4%1.7%2.4%1.9%

463346

11.8%11.4%12.2%11.7%11.1%10.8%

202817181636

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



57.9%54.4%57.9%58.9%51.8%53.7%

100136839076177

19.8%16.5%18.4%17.8%17.9%17.4%

344126272657

12.0%13.5%13.1%13.9%13.8%13.6%

213419212045

8.6%7.0%9.2%8.6%7.1%7.8%

151713131026


THE DOMINION POST

SUNDAY NEWS

SUNDAY STAR TIMES

CENTRAL COMMUNITY NPS (WEEKLY

COVERAGE)

THE HUTT NEWS

KAPI-MANA NEWS

UPPER HUTT LEADER



Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



20.3%20.7%20.3%22.0%17.4%18.8%

355229342662


WELLINGTONIAN


NEWSPAPER REPORT - CHRISTCHURCH

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


6538355635044571,032SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



37.2%35.3%36.6%33.3%36.4%33.0%

6888544757106

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


3.0%2.2%2.8%2.1%2.6%2.3%

564348

10.8%11.1%11.6%9.8%9.9%9.7%

202717141531

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



34.1%36.3%39.7%38.3%29.5%31.9%

6290595446103

34.7%37.7%44.4%38.9%30.2%32.9%

6394655547106


THE PRESS

SUNDAY NEWS

SUNDAY STAR TIMES

CHRISTCHURCH MAIL

THE STAR (CHRISTCHURCH)


NEWSPAPER REPORT - DUNEDIN

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+


233321209199151378SAMPLE SIZE


Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+



55.4%47.0%53.8%49.9%51.9%49.3%

293823212449

Main Income

Earner

Total

Household

Shopper 15+

Main

Household

Shopper 15+


15+

WEEKLY NEWSPAPERS


1.9%1.0%0.9%1.0%1.7%1.2%

110011

9.3%7.1%9.3%9.8%9.6%9.9%

5644410


OTAGO DAILY TIMES

SUNDAY NEWS

SUNDAY STAR TIMES


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Q2 2016 - Q1 2017 NIELSEN NATIONAL …...Release of Nielsen Consumer and Media Insights Q2 2016 - Q1...

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