EVALUTATIONForms and conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Definition

The familiar (and predictable) forms and techniques used by the media to convey a desired

impression.

Each medium has its own forms and conventions.

http://www.saskschools.ca/curr_content/media20/unit_1/codescon.htm

3 parts

• Technical

• Symbolic

• Text

Remember The secrets of magazine cover design

Technical

Camera angles, lighting, special effects (photoshop), composition, use of models,

positioning.

SymbolicLink Mise en scene

(lighting, costume, appearance, props, background images, & colour)

TO representation, denotation,

connotation

SEMIOTICS

TextAmount of text, Language, Mode

of address (exclusive/inclusive/direct/indirect)

register (informal/formal)

Font, size, colour, positioning(masthead, straplines, cover lines, dateline etc)

Final thoughts1. How does your school magazine relate to

existing examples of this media forms?

2. What conventions have you observed in terms of design, mode of address and use of imagery?

http://jpsharp.wordpress.com