Q MERCHANT GUIDE · Q MERCHANT GUIDE DUAL CARD TREATMENT WITH FLEXI LONG TERM FINANCE LOGO 7 Some...

Q MERCHANT GUIDEAPRIL 2018

Q MERCHANT GUIDE 2

Last updated April 2018

CONTENTS

The card device ................................................................................................................................................ 3

Typeface ..............................................................................................................................................................9

Colours ...............................................................................................................................................................10

Merchant Marketing Support ...................................................................................................................12

Visual Treatment .............................................................................................................................................16

Mastercard Do’s and Don’ts ......................................................................................................................20

If you have any questions, please contact [email protected]

Q MERCHANT GUIDE 3


THE CARD DEVICE

The cards can be shown with or without shadows. The preferred card option is without drop shadows. If a drop shadow is used it needs to be applied as a shallow, subtle shadow. Please use either version at the designer’s or client’s discretion.

When using the Q Mastercard on a full black background, add a white keyline of 0.5pt.

Ensure that the expiry date on the cards has not passed.

Please do not:

- Use taglines with the cards.

- Add any other effects, skew or change proportions of the cards.

12mm is the minimum height that the cards can be used at.

0.5 point white keyline

Q MERCHANT GUIDE 4


THE CARD DEVICE – CLEAR SPACE RULES

Please adhere to clear space rules while working with the card devices.

X = height of the ‘circle’ of the Q in the card (just the height). The size of clear space is bound by the size of the card lockup.

The space between the cards should be 1/4 X.

Examples and spacing shown here are visual references only. Finished artwork produced should be produced using principles and guidelines supplied in this guide.

Clear space rule for Q Card art

Below is a graphic indication of 1/4 X spacing

1/4 X

1/4 X

1/4 X

3/4 X

Clear space rule for Q Mastercard and Q Card card art

Clear space rule for Q Mastercard and Q Card card art

Q MERCHANT GUIDE 5


THE CARD DEVICE – CLEAR SPACE RULES

The space between the cards and the ‘Helix’ Long Term Finance logo should be 1/4 X.

1/4 X 1/4 X

Q MERCHANT GUIDE 6


THE CARD DEVICE – DUAL CARD TREATMENT

The Q Mastercard should always appear first, so if they are placed side-by-side, it appears on the left and if stacked, it appears on the top.

When using the Q Mastercard on a black background, add a white keyline of 0.5pt.

Ensure that the expiry date on the cards has not passed.

The cards come with and without shadows, which should be added at the designer’s or client’s discretion.

Please do not:

- Use taglines with the cards.

- Add any other effects, skew or change proportions of the cards.

The cards should always sit on a white background a solid Q colour, or overlapped on the two like below:

Side-by-side

StackedNO PAYMENTS AND NO INTEREST*

500 DAYS

ON ALL IN STORE TRAVEL PURCHASES $500 AND OVER. AVAILABLE 26 AUGUST TO 30 SEPTEMBER 2017.*Lending criteria, fees, terms and conditions apply. A Travel Associates fee of 3.5% applies.̂

FXC0290 Qcard_Travel Expo - In store Cruiseabout Flyer DL_AW.indd 1 28/08/17 4:38 PM

Q MERCHANT GUIDE 7DUAL CARD TREATMENT WITH FLEXI LONG TERM FINANCE LOGO

Some examples of different lockups that can be created with the card device and the ‘Helix’ Long Term Finance logo.

Dependent on your layout, make the choice to adapt the lockup to the configuration that fits best.

1/4 X

1/4 X

1/4

X

1/4 X

Q MERCHANT GUIDE 8


FLEXI LONG TERM LOGO

MINIMUM SIZE6mm height

Please adhere to clear space and minimum size rules while working with the Flexi Long Term Finance logo.

CLEAR SPACE

Q MERCHANT GUIDE 9


TYPEFACE – PRINT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz




AGENDA BOLD

AGENDA SEMI BOLD

AGENDA MEDIUM

AGENDA LIGHT

Use different weights from the Agenda font family to show hierarchy in your design.

Set kerning to optical, and refer to examples shown on page 29 to 34 of this guide for type size use.

Leading should allow headings, sub heads and body copy to appear readable and not cramped. A general rule of thumb is, leading should be 2-4pt more than that of the type size. Though, this is up to the designers discretion and will vary depending on content. A guide to examples of artwork is on page 29 to 34 of this guide.

Copy alignment is left aligned except in some instances of terms and conditions, which can be justified. Designer discretion to be used.

Please do not use italics.


AGENDA REGULAR

Q MERCHANT GUIDE 10Q SWATCHES

C=86, M=0, Y=0, K=0

PMS 306

R=17, G=173, B=216

#0DADD8

C=59, M=0, Y=100, K=7

PMS 360

R=107, G=160, B=47

#6BA02F

C=0, M=100, Y=15, K=5

PMS 213C

R=233, G=33, B=98

#E92162

C=0, M=0, Y=0, K=50

COOL GRAY 7C

R=146, G=148, B=150

#929496

C=61, M=53, Y=48, K=19

COOL GRAY 10C

R=101, G=101, B=106

#65656A

QMC 100% BLACK

C=0, M=55, Y=100, K=0

PMS 715C

R=255, G=115, B=41

#FF7329

C=0, M=15, Y=85, K=0

PMS 122

R=254, G=197, B=55

#FEC537

For POS, the preferred colour is blue, followed by pink, orange and green.

Do not use yellow as a background colour for POS material.

Q MERCHANT GUIDE 11


FLEXI LONG TERM FINANCE SWATCHES

C=83, M=1, Y=0, K=0

PMS 2995

R=0, G=169, B=224

#00A9E0

C=0, M=97, Y=50, K=0

PMS 1925

R=224, G=0, B=77

#E0004D

Merchant Marketing Support


MARKETING COLLATERALQ MERCHANT GUIDE 13

Last updated April 2018Q Facebook ad

Q deals 3 in 1 eDM Solus eDM

Can’t read this email? View it online

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Autumn/Winter 18

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Q CardSponsored

YOUR CAPTION HERE

We have a range of Q Card in-store collateral available for use by our merchant partners, as well as e-marketing templates to communicate with the Q Cardholder database.

The examples shown are made to easily accommodate your brand and offers.

MARKETING COLLATERALQ MERCHANT GUIDE 14

Shop Now Shop Now Shop Now

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Q Card NZSponsored

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Facebook carousel

Posters

Accepted here.

FCL1

606

LENDING CRITERIA, FEES, TERMS AND CONDITIONS APPLY

MERCHANT MARKETING SUPPORTQ MERCHANT GUIDE 15


Facebook carousel 1

Facebook carousel 2

eDM to Q customers

Q Facebook ad

Q website tile

Visual treatment


Q MERCHANT GUIDE 17


PRINT COLLATERAL

NO PAYMENTS AND NO INTEREST*

ON ALL IN STORE OR TRAVEL EXPO PURCHASES $500 AND OVER. AVAILABLE 26 AUGUST TO 30 SEPTEMBER 2017.*Lending criteria, $50 Annual Account fee, $35 Advance fee. Terms and conditions apply. ^A Flight Centre fee of 3.5% applies.

500 DAYS

FXC0290 Travel Expo - Statement Insert National DL_AW.indd 1 16/08/17 10:02 AM

READY FOR A HOLIDAY?

Book it at your local Flight Centre, Cruiseabout or Travel Associates store and get 500 days no payments and no interest* when you use your Q Card on travel purchases $500 and over.

This offer is only available in store and at the Travel Expo from 26 August to 30 September 2017.

PLUS, DON’T MISS TRAVEL EXPO FOR MASSIVE SAVINGS AND EXCLUSIVE OFFERS.Auckland – Saturday 23 – 24 Sept, ASB Showgrounds, Greenlane 9am – 4pmWellington – Sunday 10 Sept, Westpac Stadium 9am – 4pmChristchurch – Sunday 17 Sept, Horncastle Arena, 9am – 4pm

NEW ZEALAND’S LARGEST TRAVEL SHOW

Things you should know: *500 days (17 months) no payments and no interest (“Payment Holiday”) is available on Q Flexi Payment Plans. Offer excludes foreign currency and online purchases. Annual Account Fee of $50 applies. Existing Cardholder fee - $35 Advance. Standard Interest Rate, currently 25.99% pa, applies to any outstanding balance at end of Payment Holiday. Lending criteria, fees, terms and conditions apply. Rate and fees correct as at date of publication, subject to change. ^A Flight Centre fee of 3.5% applies to purchases at Flight Centre Travel Expo, Cruiseabout and Travel Associates. Charges and cancellations made after bookings are processed may incur additional charges.



500 DAYS

ON ALL IN STORE TRAVEL PURCHASES $500 AND OVER. AVAILABLE 26 AUGUST TO 30 SEPTEMBER 2017.*Lending criteria, fees, terms and conditions apply. A Travel Associates fee of 3.5% applies.̂


Things you should know: *Offer excludes foreign currency and online purchases. New Cardholder fees - $55 Establishment fee. Existing Cardholder fee - $35 Advance.† Zero payments and zero interest for three months available on all purchases at participating retailers on Q EFTPOS and Q Mastercard.* and † Annual Account Fee of $50 applies. Standard Interest Rate, currently 25.99% pa, applies to any outstanding balance at end of any payment holiday or interest free period. Lending criteria, fees, terms and conditions apply. Rate and fees correct as at date of publication, subject to change.Mastercard is a registered trademark and the circles design is a trademark of Mastercard International Incorporated. Tap & go and SecureCode are trademarks of Mastercard International Incorporated.

READY FOR A HOLIDAY?At your local Cruiseabout, you’ll get 500 days no payments and no interest* when you use your Q Mastercard® or Q Card on in store travel purchases $500 and over.

This offer is only available until 30 September 2017.

There’s a lot to love with Q Mastercard

• Amazing Long Term Finance deals, like the one above!*

• Zero payments, zero interest for 3 months on everyday purchases made with your Q Mastercard†

• It’s a Mastercard, use it worldwide

• The added security of microchip technology and Mastercard SecureCode™ protection

• Tap & go™ for contactless payments

DON’T HAVE A Q MASTERCARD?Apply today in store or at qmastercard.co.nz


Q MERCHANT GUIDE 18


VISUAL BREAKDOWN

Background colours can be: Do not bleed the image into the background colour


ON ALL IN STORE OR TRAVEL EXPO PURCHASES $500 AND OVER. AVAILABLE 26 AUGUST TO 30 SEPTEMBER 2017.*Lending criteria, $50 Annual Account fee, $35 Advance fee. Terms and conditions apply. ^A Flight Centre fee of 3.5% applies.

500 DAYS


Use hierarchies in type size to help make the heading / offer really stand out.

Use the height of the main heading as an “x” value to base your design grid off of.

Agenda, Bold

Agenda, Semi bold

Agenda, Regular

Q MERCHANT GUIDE 19


CARD DEVICE ON MERCHANT COLLATERAL

Q MERCHANT GUIDE 20


MASTERCARD® BRAND - DO’S AND DON’TS

MASTERCARD IN TEXTSense check: Mastercard is the brand. The Q Mastercard card is the product. Which is why it’s important we distinguish the two.

Here’s how to make sure you’re consistent:

DO

- Ensure that “Mastercard®” is used in the first and most prominent position of each page, when mentioning the card programme e.g. Q Mastercard®

- Mastercard is one word and has a capital ‘M’ and a lowercase ‘c’.

DON’T

- Use Mastercard as a verb, as in “Mastercard your gifts”

- Use it as a plural, “Mastercards”

- Use it in possessive form, “Mastercard’s...”

- Abbreviate, hyphenate or translate into another language.

DISCLAIMERSSense check: It is important to include relevant legal information. Double check you’ve got it right on every communication you oversee.

DO

- Add this statement when the Mastercard name appears in text: Mastercard is a registered trademark and the circles design is a trademark of Mastercard International Incorporated.

Q MERCHANT GUIDE 21


MASTERCARD® BRAND - DO’S AND DON’TS

CARD FACE DESIGN REPRODUCTION ON MARKETING MATERIALSSense check: Marketing materials refer to any form of communication where Mastercard brands are featured. Overall, make sure the card art hasn’t been distorted, isn’t too small or too large, it’s readable, that it has all the visual elements of a real Mastercard and it’s not overcrowded.

DO

- Show the entire card without distortion.

DON’T

- Distort or modify cards

- Make one card bigger or more colourful than the others if you’re showing multiple cards

- Forget to show the full face if it’s a single card.

If you have any questions, please contact [email protected]


Thank you.


Q MERCHANT GUIDE · Q MERCHANT GUIDE DUAL CARD TREATMENT WITH FLEXI LONG TERM FINANCE LOGO 7 Some...

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