We plan on creating a verity of posters for

this advert pack based on different styles

such as

Characters

Environments

Zombies

We will also be designing a map for where in

a city we will place these posters

For the concept art we plan on creating

detailed drawings in a large amount as well

as using inspiration. We plan on sketching a

variety of characters from the game as well

as vehicles and weapons.

We plan on creating a short trailer that

advertises the game including music and

sound effects. We aim to do this using a fly

through as well as art work we have created.

Furthermore, we plan on creating the

packaging for some of the things we will be

developing. E.g. one of the main parts of the

packaging will be game cases and even

special edition boxes.

Finally, we will be creating models for props

which are going to be used in our games this

will be a variety of objects and we will

create them using modeller this shouldn’t

be too hard because we have experience

with this in other projects we have done.

Hello and welcome to our presentation

for our Final Major Project. Today we will

be presenting you with our Final goal for

our project including all aspects of our

plan.

We are HAT’s Prestige Worldwide an

independent outsource advertisement

company who create add campaigns for

game developers in the UK

My name is Anthony and I am one of

three co-founders of HAT’s Prestige

Worldwide and am responsible for all

trailers and modelling

My name is Harry and the second co-

founder of HAT’s Prestige Worldwide; it

is my role to make sure our concept art

is finalized into a finished product.

My name is Terence and the final co-

founder of HAT’s Prestige Worldwide

and I am in responsible for posters as

well as packaging.

Our plan is to create an advertisement

pack for Bethesda game development

based on an apocalyptic survival horror

game. The advert pack will include a

range of projects, including Trailers,

concept art, packaging, modelling and

posters. These products will be

advertised on a global scale.

Our first task was conducting surveys to

a wide range of people about

advertisement itself. This was our

primary research and from this we were

able to determine which advertisement

was most effective.

We then conducted some secondary

research from a range of products on the

current marketplace mainly zombie

themed games. This also inspired our

ideas for what we will be making. From

this research we were able to find out

what makes a good advert pack and

what doesn’t.

From our research we were also able to

determine our target audience who are

in fact hard-core gamers who are

teenagers and young adults as this is the

generic age of gamers. We also

discovered that our target audience buy

a product if the advertisement catches

there eye with detail or colour