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SPONSORSHIP BROCHURE 2020

Envision the opportunities you’ll gain by sponsoring one of the most prominent events for global business leaders.

CAPTURE THE ATTENTION OF OUR POWERFUL GLOBAL AUDIENCE

SOLUTIONDRIVEN EVENTS

PX P A T I E N TE X P E R I E N C E

REIMAGINING HEALTHCARE FOR EXEMPLARY PERSON-CENTERED CARE

The Patient Experience is more than just offering good service and receiving good ratings. It is about providing effective medical treatments through efficient processes, while also attending to the emotional needs of patients, families, and healthcare professionals. As the commercial sector has mastered the topic of Customer Experience in the past decades, and the public sector is quickly catching up in many countries focusing on Citizen Experience, the health sector can benefit hugely from the learnings and achievements in these other areas. The Focus Group’s Patient Experience Event PX2020 brings those together, who are passionate about this exchange: Organizations, Executives, Clinicians, Administrators, Patient Advocates and Healthcare Providers of all backgrounds.

As a delegate, you will experience a unique mix of learnings and approaches from the commercial and public sector as well as discussion on how they apply to the world of health care. You will also hear from pioneers and thought leaders in the Patient Experience space and take away invaluable input for your individual Patient Experience initiative.

Designed to share, discuss, and apply the best from all industries, sectors, and countries around the globe, the PX2020 virtual conference will offer a unique and efficient opportunity to get a comprehensive PX briefing including strategy, tools, methods, best practices, innovation, as well as concrete application to a variety of settings across the health sector.

The healthcare landscape continues to change rapidly. With the SARS-CoV-2 pandemic being one of the largest stress tests for health systems around the globe, future changes will be even faster and more impactful.

This makes today the prime time to take Patent Experience into consideration as we all redesign, strengthen, optimize, and adapt our care infrastructure and processes. Much can be done with no or little investment – more can be achieved efficiently if planned right.During PX2020 we will explore:• What are proven strategies and tools available to us from the Customer Experience and Citizen Experience world• How to drive service excellence and quality care• How to achieve cultural transformation at the board-level• How to shift employee engagement to improve patient experience• Ways to hold employees accountable to service standards• The role of leadership and in creating High-Reliability Organisations• What does the future of health care look like?

Hospitals, health care organizations, and healthcare providers want to deliver fantastic service while at the same time providing quality clinical outcomes. At PX2020 we will provide the winning strategies and methods to achieve just that!Join us for this transformational event where the most influential physicians, MedTech start-ups and health professionals from across the globe will show you how you can improve your delivery of the Patient Experience to your patients, their families, and your staff so all may experience better CARE when delivering healthcare. Through this event, you will gain exposure for your company and enjoy excellent networking opportunities. You will learn which technologies and innovations are improving the patient experience with some of the leading clinics and healthcare providers. Our speakers will inspire you with practical outcome-based thinking and you will learn from international thought leaders which innovations they are implementing to improve their healthcare services. Lastly, selected solution providers will give you an overview of tools and solutions available to create better patient experiences.

We can’t wait to welcome you at PX2020! Let’s seize the opportunity together!

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WHY PATIENT EXPERIENCE 2020?

PX2020

OUR NEW EVENT SERIES EXPLAINED

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PART

PX & CULTURE FOR CARE

PART

FUTURE OF HEALTHCARE& THE DIGITAL EXPERIENCE

PART

DESIGNING FOR EXPERIENCE

PART

PX & CRITICALCOMMUNICATION

Patient Experience 2020

The Patient Experience is more than just offering good service and receiving good ratings. It’s about achieving the delivery of CARE in the eyes of patients, families, and healthcare professionals. The Focus Group’s Patient Experience Event is designed to bring together those who are passionate about, invested in and tasked with improving the Patient Experience – Organizations, Executives, Clinicians, Administrators, Patient Advocates and Healthcare Providers of all backgrounds. The inspiration for this conference comes from the very personal experiences of the Directors of The Focus Group, David and Maggie Wheeler. They experienced first-hand how poor communication between healthcare practitioners contributed to the untimely death of their loved one, Michael. His death might have been avoided. At The Focus Group we are aware that when health care professionals and patients have a conversation there is always an exchange of language. Unfortunately, communication, where both parties leave with the same understanding of what transpired, does not always happen. Patients may leave feeling their healthcare providers disregarded what they and their family members tried to tell them. In our situation had the nurse and the psychiatrist truly heard what our family was truly saying they may have realized what their patient, Michael, what telling them was not the true situation. They may have been able to take action to prevent the tragedy that followed. As with so many other families, Michael’s death impacted his whole family. The Focus Group and The Wheelers are now focusing their resources on The Patient Experience to make the unavoidable experience of health care better for patients and for those who choose the path of providing essential services for them. Health care organizations and professionals need to succeed in delivering the Patient Experience. To do so they must re-imagine how to achieve exemplary person-centered care. The healthcare landscape continues to rapidly shift. Patients and their families want to be involved in the care of themselves and their family members in ways they choose. They want to be heard. They want their concerns addressed promptly. In essence, they want and need every point of care, every moment of their journey to be incorporated so their healthcare organization can deliver fantastic service. Hospitals, health care organizations, and healthcare providers want to deliver fantastic service while at the same time providing quality clinical outcomes. Join us for this transformational event where the most influential physicians, MedTech start-ups and health professionals from across the globe will show you how you can improve your delivery of The Patient Experience to your patients, their families, and your staff so all may experience better CARE when delivering healthcare.

** Read more about Michael’s story and the inquest that followed: https://www.birminghammail.co.uk/news/midlands-news/man-mental-health-problems-killed-15521469https://www.birminghammail.co.uk/news/midlands-news/scandal-mental-health-patient-who-15271945

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OUR STORY

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WHY GET IN ON THESE SPONSORSHIP OPPORTUNITIES?

ESTABLISH GOODWILL

SHOWCASE SOLUTIONS

NETWORKING & LEAD GENERATION

DEMONSTRATE THOUGHT LEADERSHIP

Maximise exposure with prospects through corporate branding andprofiling across the event.

Get your value proposition across to senior decision makers, share your client success case studies and advocate how you can be the go-to technology/consultingpartner.

Empower your team throughtargeted interaction with keyprospects to optimise leadgeneration and ROI.

Position your solution suite and enhance your lead generation initiatives by being able to "Virtually Exhibit", and have a branded online focal point to engage interested prospects.

We have highlighted a range of packages which can all be customised to meet overall objectives and budget.Our aim is to ensure we maximise sponsors alignment to the chosen event(s) throughout the event which includes marketing exposure pre, during and post event which includes all social platforms.

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PRODUCED AND ORGANISED BY

The Focus GroupBeaver House

23-38 Hythe Bridge StreetOxford

OX1 2EPUnited KingdomMaggie Wheeler

info@thefocusgroup.org.ukThe Focus Group (.Org.UK) Ltd t/a The Focus GroupRegistered in England Company Number 4318580

VAT Number 780360729

PXP A T I E N TE X P E R I E N C E

TAKE A LOOK AT WHO’S ATTENDING

Attendee Company Annual Revenue

> £ 1BN

£ 100M - £ 400M

£ 400M - £ 1BN

< £ 100M

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£

Attendee Industry Pro�leAS

SOCI

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HOSP

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THCA

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26% 4%2%8%

60%

SOLUTION PROVIDERS

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OUTCOME & PATIENT

SATISFACTION MEASUREMENT

PROVIDERS

PATIENT EXPERIENCE & HEALTHCARE

MANAGEMENT SOFTWARE

DEVELOPERS

HEALTHCARE TECHNOLOGY PROVIDERS

CONSULTANTS

PATIENT EXPERIENCE FEEDBACK SYSTEMS

HEALTHCARE ADMIN AND

COMPLIANCE SOLUTIONS

INTERACTIVE PATIENT

EXPERIENCE SOLUTIONS

HEALTHCARE CUSTOMER

SERVICE SOLUTIONS

CONTENT MARKETING EMAIL MARKETING SOCIAL MEDIA MARKETINGWe create separate campaigns for each sponsor via LinkedIn,

Twitter, Facebook Youtube, Vimeo and

Instagram,while encouraging engagement and

interaction to further expose the sponsor’s business and event

involvement

Email information and promotions are sent weekly to our large

subscriber database highlighting the sponsors

and their involvementand offers during the

events

Publishing press releases, informational and

education articles for the sponsors on The Focus Group website which

receives between3000 – 5000 unique visits per day. These articles

can be labelled as “green,” which will mean ongoing exposure to the

articles. Content can include articles,

graphics and videos.

The Focus Group (TFG) will do an extensive marketing campaign building up to the event. These marketing campaigns focus on exposing our sponsor businesses creating digital exposure and credibility.

WHAT WILL WE DO FOR YOU?

The campaigns consist of:

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SPONSORSHIP OPPORTUNITIESNot seeing a package that �ts your needs?

Sometimes, a “one-size” doesn’t fit all. If you are interested in

sponsoring, but don’t see an option that fits your budget we are happy

to accomodate you. We can bespoke packages and provide

package investment levels on two or more events throughout the year.

Contact us and let’s work together in creating a package that works for

you and your business.

Lead Sponsorship to incorporate all of the above.

All packages include extensive marketing for 12 months.

Marketing and promotional material shared with you

Mention of your support each day by the Chair/TFG representative

Opportunity to put forward a client to provide an opening keynote

You will be promoted as overal sponsors and stream sponsor of your choice

Client case study

Year-round exposure via all social media platforms, CEW & PX website, and event related e-blasts

Maximum visibility branding before, after, and during the event and benefits from all of the Co-Sponsor opportunities as detailed below

Have your own 3D corporate branded environment during the event series to interact naturally and effectively with delegates. You can create breakaway sessions and launch into smaller groups for esoteric learnings as easy as it is in physical space.

Use of “Supporter of PX2020” in your marketing materials

Display of your logo prominently on our website, the online conference platform and marketing materials.

Shared delegate list from the event

Additional log on access for BD staff

We’re excited to use the VirBELA platform which has a new Expo Hall, a modern business meeting and event facility that gives event attendees an impressive 3D virtual event experience -- complete with a lobby, socialization space, an exhibitor floor, auditoriums, breakout rooms and more.

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WHAT TO EXPECT FROM A SPONSORSHIP

Don’t let your visibility be short-lived! By sponsoring, you’ll have the opportunity to have consistent outreach and engagement via blogs, articles and post-event merchandise. Our team is here to help your success. We work diligently to ensure that your business has visibility all year long amongst all social media and traditional platforms. When you become a sponsor, we will help your company be top-of-mind all year long, long after the Patient Experience 2020 event.Patient Experience 2020 is more than just a day. It’s the foundation of creating innovative and long-lasting outreach all year long. Take a look at the sponsorship opportunities and see where Patient Experience 2020 can take you. Let us help you create unparalleled opportunities amongst global business leaders.

Pre-Event• Branding - Logo and company profile will appear on the event website with a link to your site, as well as on all promotional material leading up to theevent date• Access to the delegate list before the event

At the Event• Branding – The Focus Group will provide all the branding material for the day highlighting you as one of the official sponsors, this will be included on all ofthe materials given to delegates, and the displays / signage in the main conference and breakout areas• Host a Round Table Discussion across the two main days of the event• A pre-agreed number of delegate places will be provided• TFG will provide exhibition space to display a stand, to use as a contact point and to display company information

Post-Event• You will receive copies of the evaluation survey providing you with direct feedback from the delegates. We can discuss the inclusion of any specific questions you may wish to include in this survey• Directly after the forum, we will be posting all the event material online via our web site. This will include the programme agenda, slides of all the presentations, outcomes and recommendations from the discussion sessions and future topics for the next forum. Post-event materials are only accessible via a password-protected member’s area, which will feature sponsor branding• You will receive a complete detailed customer list including email addresses in order to make your own follow-up contact(s) to the event delegates

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Patient Experience 2020

PX2020