ROUND 1 Submission

The SIDEKICKS

? OBJECTIVEDesign a business plan for an online store

REQUIREMENTS Facebook Store

Innovative Products

CASEANALYSIS

! CONSTRAINTBudget

PRESENT SCENARIO

Few stores selling prank items

No stores selling novelty items

Demands for such products rising due to Westernization

People posting in DSDabout these products

Ordering items via thirdparties an inconvenience

THE IDEAAn online store that sells prank

items and novelty products, such Whoopie Cushions, Harry Potter

wands, etc

But WHY? you ask

well simple…

THE IDEA

Blue ocean market i.e, a market with no competitorsBlue ocean market i.e, a market with no competitors

Comic-Cons, Halloween celebration, themed parties, etc are gaining hypeComic-Cons, Halloween celebration, themed parties, etc are gaining hype

Demand for the products has increasedDemand for the products has increased

Consumers are likely to be drawn to the increased convenience of buying from a store instead of having to import/make the items themselves

Consumers are likely to be drawn to the increased convenience of buying from a store instead of having to import/make the items themselves

No Purchase hassle

Novelty items from movies and TV shows

To be imported from renowned websites and stores

Prank items for school, university and office

Introducing products not sold in Bangladesh

Online store selling Prank goods

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THE IDEA (continued)

BUSINESS PROCESS

Import from renowned

websites and stores

Receive orders from

consumers

Deliver the products from

designated pick up spots

Feedback andFurther

promotion to retain customers

FACEBOOK STATISTICS

1 Current Number of Facebook Users in Bangladesh 18 million

2 Age Distribution of Current Facebook Users:2.9 million

10 million

3.7 million

13-17

18-25

25-35

3 56% Facebook Users are from Dhaka, 20% from Chittagong

1 2

Urban Youth•Ages: 16 to 24

•Upper and middle economic class

•Income (8,000 TK and above)

•Self purchasing capability

Young White Collar Officials•Ages 25 to 35•Self purchasing capabilities•Income (25,000 TK and above)•Will demand novelty items more

Startups• Light working environment where office pranks are welcome• Few employees• High growth potential• Examples: Maverick Studios, Analyzen, Navigators

Urban Primary School Students•Ages 10-12

•Secondary TG•Household Income: 50,000 TK

and above•Dependent on Parents for

purchases•Primary TG in the making

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TARGET GROUPS

Blue Mouth Candy

Ink exploding pen

Monster in a box

Shocking chocolates

Backwards watch

PRODUCT VARIETY PRANK ITEMS

Glitter exploding envelope

Exploding lipstick

And others such as

Shocking pen

Masks (for Halloween, Comic-Con etc) Golden SnitchSword of GryffindorChocolate FrogsPokeballs

PRODUCT VARIETY NOVELTY ITEMS & MERCHANDISE

Costumes for Halloween, Comic-Con

And others such as

Harry Potter Wands

PRICING STRATEGYAll product prices range from 400-2000tk

Costume prices range from 1500-4000tk

PROMOTIONAL STRATEGIES1

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PROMOTIONAL STRATEGIES

Uploading photos of products on Instagram and videos on Youtube

Asking customers to use the hashtag#Prank_d with videos of pranks done by using product. Best video wins gifts and discounts on further purchases

Temporary stores during Comicon and Club Carnivals of different universities

Trivias, Quizzes and other such games for customers through Facebook page to generate WOM. Rewards: Gifts, discounts etc.

BUDGET

Initial Campaign (1 month long)

Cost of Producing 3 Promos 120,000

Boosting Facebook Page 5,000

Initial Inventory 200,000 Total (in BDT) 325,000

THANK YOU!!!