Putting the ‘Rapid’ in ‘Product Development’

Patti Bao + Vivek RaoBerkeley Innovation

innovation.berkeley.edu

Roadmap

Invention

Need finding

You Develop a Successful Product

Caveman fight fire?

Caveman learn?

TRENDS!

Trends of Evolution

• 1940s: Genrich Altschuller studies >200,000 patents

Object segmentation

Dynamization

Trends of Evolution

?

Trends Exercise

• Each group get a box• Arrange each item in trend order• Brainstorm future products in the trend• Each group explain to the class:

– What’s your trend?– What’s coming next?

Trends: It Works!

• Samsung’s Technology Innovation Center: $100 Million annual savings

• Rotary compressor design: $10 Million + 9 patents

http://www.imeche.org.uk/manufacturing/a5_triz_mumbo_jumbo.aspTRIZCON2005, the annual conference of the Altshuller Institute, in Brighton, MI USA, April 2005.

But …

• More inventive = better product?

The Bridge: Need Finding

• People don’t want Trends: they want their needs met.

• Find out what people need: develop a better product

Need Finding

How do I find out what

people need? Observation

Interviews

Personas

Observation

• Do you poke n’ squeeze meat before you buy it?

Observation

Do you look both ways when you cross the street?

Observation

Environment

Activities

Interactions

Objects

Users

Personas

• User profile to make design decisions

• BI’s Better Bin project

Patrick could care less about recycling

Jon’s interested, but too lazy

Cecilia uses the current system

Laurel’s an eco-activist

Recap

• Trends of Evolution: A systematic method of technological innovation

• Need-finding– Interviews– Observation: Revealing things people

wouldn’t say– Personas: Developing user information to

make design decisions

Now it’s YOUR TURN.

Take an idea through the entire product development process … in two days.

The Problem

What will you tackle?

• 10 minute brainstorm on box problems• Write down everything you can think of

How will you tackle it?

• 5 minutes to plan need-finding– Each group, develop 5 personas: different

users, different experiences– Each group, bring in some evidence of need-

finding: Interview, photograph, observe!

ASSIGNMENT

• Photos, testimonials , AEIOU notes from observations of takeout box users

• Come up with 5 personas per group

• You do not need to turn this in but you will be using it for prototyping!

• Be ready for the GOOP!

Acknowledgements

• Jono Hey

• Alan Van Pelt

• The entire Berkeley Innovation team

innovation.berkeley.edu