Putting the conversion into content - Justin Taylor
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putting conversion into content
Justin Taylor Managing Director
@JustinGraphitas
@JustinGraphitas
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direct revenue
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direct revenue
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direct revenue
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£
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£
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define your objectives
tip 1
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produce better content
focus on whereyou want to be
not where you are
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understand your audience
tip 2
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do your researchcreate personastalk to peoplehang out in forums
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use their language
tip 3
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the tech savvy audience use jargon, talk
technical, be specific about
detail
when selling luxury holidays
use seductive language and a tranquil tone
of voice
when selling fashionuse aspirational language, create the want factor
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concentrate ontip 4
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as many people read headlines as read body copy
Credit: David Ogilvy
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anchor products into content
tip 5
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if someone is interested enough to read about
something you can pretty much guarantee they are
interested enough to buy it
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http://graphit.as/currys
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calls to action and triggers
tip 6
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content with visual impact
tip 7
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add valuetip
8
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http://graphit.as/celebsunglasses
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http://graphit.as/celebsunglasses
never stop testing
tip 9
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and helps you stay ahead of the game
testing encourages innovation
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play to wintip 10
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thank you
www.graphitas.co.uk/blog
Justin Taylor @JustinGraphitas
@JustinGraphitas