Putting Passion Into Your Events Georgian College, Fundraising Conference 2011
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Putting Passion into Your Events Georgian College Orillia Campus Passionate Philanthropy Conference May 5 th ,2011 R. Scott Fortnum, MA, CFRE Chief Development Officer Saint Elizabeth Foundation Adjunct Instructor, Georgian College
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Transcript of Putting Passion Into Your Events Georgian College, Fundraising Conference 2011
Putting Passion into Your Events
Putting Passion into Your EventsGeorgian CollegeOrillia CampusPassionate Philanthropy ConferenceMay 5th,2011R. Scott Fortnum, MA, CFREChief Development OfficerSaint Elizabeth FoundationAdjunct Instructor, Georgian College
Passion
Putting Passion into your eventsPassionVariety of definitions but in this context: a strong feeling or emotionEmotionA person's internal state of being and involuntary, subjective, physiological response to an object or a situation, based in or tied to physical state and sensory feelings
SensorySounds SmellsTastesTactile sensationsSights
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PassionPassionVariety of definitions but in this context: a strong feeling or emotion
Our GoalDesign and implement our events in such a way that attendees have a positive emotional experience!Transfer the positive feelings about the event to positive feelings about your organization. Move people to greater levels of engagement & support.
ElementsMusicDecorationsOther sensory experiencesCulinary delightsMagnificent odors
EventExample from an attendee ideally a gala or auction Describe the eventGreat detail, location, dcor, food, dress, activities, goalsBreak participants into 4 groupsSights, sounds, tastes, smells & tactileWhat can be added to elicit a strong, positive, emotional response from participantsReport back
Cool thingsMassage tables at golf tournamentLadies only, free raffleWieners and beans - @ Scouts galaWild game at Ducks DinnersEntertaining fundraising auctioneerCelebrity attendeesCandles, plants, cool decor
Event goals beyond initial revenue____________________________________________________________________
R. Scott Fortnum, MA, CFREChief Development OfficerSaint Elizabeth [email protected] / @sfortnum
Enter SandmanMetallicaMetallicaHammett, Hetfield & UlrichMetallica1991-08-01T12:00:[email protected] 2008 E/M Ventures2009-03-12 12:01:50Louisiana 1927Aaron NevilleAaron NevilleWarm Your Heart1991-06-11T07:00:[email protected] 1991 A&M Records2009-03-23 01:29:34Crazy TrainOzzy OsbourneOzzy OsbourneBlizzard of Ozz2002-04-02T08:00:[email protected] 1981 Sony Music Entertainment Inc.2009-01-28 01:43:42
