Putting OK on the Map

8/14/2019 Putting OK on the Map

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Putting OklahomaPutting Oklahoma

on theon the SmokefreeSmokefree MapMap

Cynthia Hallett, MPHCynthia Hallett, MPHExecutive Director Executive Director

Americans for Nonsmokers RightsAmericans for Nonsmokers Rights
http://www.no-smoke.org/pdf/ANR-OrderForm.pdf


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Why Work on Smokefree Issues?Why Work on Smokefree Issues?

There isThere is no risk-free level of exposureno risk-free level of exposure totosecondhand smoke.secondhand smoke.

U.S. Surgeon General Richard Carmona, June 2006 U.S. Surgeon General Richard Carmona, June 2006

Secondhand smoke is aSecondhand smoke is a toxic air contaminant toxic air contaminant , an, anair pollutant which may cause or contribute to anair pollutant which may cause or contribute to anincrease in deaths or in serious illness, or whichincrease in deaths or in serious illness, or whichmay pose a present or potential hazard to humanmay pose a present or potential hazard to humanhealth.health. California Air Resources Board, January 2006 California Air Resources Board, January 2006


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From Sections toFrom Sections to

1980s = Nonsmoking Sections1980s = Nonsmoking Sections1990s = Clean Indoor Air Policies1990s = Clean Indoor Air Policies Separately enclosed, separately ventilated roomsSeparately enclosed, separately ventilated rooms

were acceptablewere acceptable

2000 = 100% Smokefree Indoor Environments2000 = 100% Smokefree Indoor Environments No separation, ventilation, exemptions for smallNo separation, ventilation, exemptions for small

businesses, etc.businesses, etc.

These shifts toward stronger provisions wereThese shifts toward stronger provisions weresupported by a combination of supported by a combination of public demand public demand and and the sciencethe science on the health effects of on the health effects of

secondhand smoke.secondhand smoke.


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Puerto Rico

*Includes both public and private non-hospitality workplaces, including, but not limited to, offices, factories, and warehouses.**Includes any attached bar in the restaurant.


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Other Smokefree BenchmarksOther Smokefree Benchmarks

Many hospitals, college campuses, andMany hospitals, college campuses, andgovernment buildings are smokefree,government buildings are smokefree,including several in Oklahoma!including several in Oklahoma!

At least 30 state and national organizationsAt least 30 state and national organizationshave adopted policies or resolutions to holdhave adopted policies or resolutions to holdmeetings in smokefree municipalities whichmeetings in smokefree municipalities whichis easier to do now that so many cities areis easier to do now that so many cities aresmokefree!smokefree! Has your organization or those youre affiliated Has your organization or those youre affiliated

with adopted a resolution? with adopted a resolution? See sampleSee sampleresolution at www.no-smoke.orgresolution at www.no-smoke.org


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Industry Response toIndustry Response toSmokefree SuccessesSmokefree Successes

Oppose all smokefree and related tobacco-Oppose all smokefree and related tobacco-prevention legislation by any means necessaryprevention legislation by any means necessary Legal challenges, referenda, public relationsLegal challenges, referenda, public relations

blitz, competing weak legislative proposalsblitz, competing weak legislative proposalsoften with preemption, financial contributionsoften with preemption, financial contributionsto allied parties, etc.to allied parties, etc.

Recent examplesRecent examples

Ongoing attempts to passOngoing attempts to pass PreemptivePreemptive legislation in state legislatures, spread of legislation in state legislatures, spread of

junk science by Michael Pakko and Jerome junk science by Michael Pakko and JeromeArnettArnett


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Preemption is unacceptablePreemption is unacceptablein any formin any form

This is the tobacco industrys number This is the tobacco industrys number one tactic to halt local (and state)one tactic to halt local (and state)progress.progress.

The industry will often support aThe industry will often support astatewide law which includesstatewide law which includespreemption, and often other preemption, and often other loopholes.loopholes.Incremental steps are acceptable,Incremental steps are acceptable,but barriers to future progress mustbut barriers to future progress mustbe avoided.be avoided.


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Communicating our MessageCommunicating our Message Avoid breaking the smokefree law into narrowAvoid breaking the smokefree law into narrowvenues, i.e. bars. Talk aboutvenues, i.e. bars. Talk about smokefree air for smokefree air for ALL ALL workplaces.workplaces. Support drops when focusing onSupport drops when focusing onspecific types of venues.specific types of venues.

Least compelling argument for public: the anti-Least compelling argument for public: the anti-

business loss argument.business loss argument. Always talk about healthAlways talk about health : be clear about the health: be clear about the healthhazardous of SHS exposure and the health (andhazardous of SHS exposure and the health (andeconomic) benefits of smokefree aireven whileeconomic) benefits of smokefree aireven whileanswering the claim that smokefree laws hurtsanswering the claim that smokefree laws hurtshospitality business.hospitality business. ~ Which is categorically false! ~ Which is categorically false!


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Effective MessengersEffective Messengers12. Thinking about a campaign about this issue, which two of the following

people would be MOST convincing and persuasive to talk about the harmfuleffects of secondhand smoke [Read list] [Randomize] [Record up to tworesponses]

Statewide [n=241]

A person suffering from secondhand smoke 53%53%A doctor 35%A family member of a victim suffering from secondhand smoke 28%A person who works in a business with smokers 12%A nurse 11%A public health official 11%

A local restaurant owner 11%An elected official 3%

None [Do not read] 3%DK/NS 4%


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Smokefree CasinosSmokefree Casinos

Broadly speaking,Broadly speaking, 26 states plus Puerto Rico and DC26 states plus Puerto Rico and DC havehave enacted enacted an indoor smokefree gaming law.an indoor smokefree gaming law.

4 of the 20 states with state-regulated casinos4 of the 20 states with state-regulated casinos(Vegas-style commercial casinos or racinos) are(Vegas-style commercial casinos or racinos) areprotected by 100% smokefree laws (protected by 100% smokefree laws ( Illinois,Illinois,Colorado, Delaware, New YorkColorado, Delaware, New York ).).

16 states and Puerto Rico16 states and Puerto Rico have enacted smokefreehave enacted smokefree100% pari-mutuels/racetracks, card clubs, and/or 100% pari-mutuels/racetracks, card clubs, and/or commercial casino legislation.commercial casino legislation.

Atlantic City, NJ passed a local law, but acceptedAtlantic City, NJ passed a local law, but acceptedventilated smokers' lounges. The exemption endsventilated smokers' lounges. The exemption ends

Oct 15, 2008.Oct 15, 2008.


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Scientific Evidence in CasinosScientific Evidence in Casinos

Casino workersCasino workers in a "well-ventilated" casino had cotininein a "well-ventilated" casino had cotinine(metabolized nicotine) levels(metabolized nicotine) levels 300-600% higher 300-600% higher than inthan inother smoking workplaces during a work shiftother smoking workplaces during a work shift ..

Smoke-filled casinos have up to 50 times more cancer-Smoke-filled casinos have up to 50 times more cancer-causing particles in the air causing particles in the air than highwaysthan highways and cityand citystreets clogged with diesel trucks in rush hour traffic.streets clogged with diesel trucks in rush hour traffic.

RiskRisk from SHS for the average casino worker wouldfrom SHS for the average casino worker would exceedexceedOSHAs Significant Risk level by 20 fold.OSHAs Significant Risk level by 20 fold.

See ANRSee ANR Secondhand Smoke and Gaming Facilities Secondhand Smoke and Gaming Facilities Fact Sheet for citations and many more facts!Fact Sheet for citations and many more facts!


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Pre-law, over 400 PMs in gaming areas (hazardous) down to 15 PMs(healthy) post smokefree air law; they noted that less than seven percentof gaming patrons were smoking. Illinois


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NationalNationalCouncil of Council of LegislatorsLegislators

fromfromGamingGaming

StatesStates


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Tribal CasinosTribal Casinos

Of 566 federal recognized tribes, 224 tribalOf 566 federal recognized tribes, 224 tribalgovernments are active in the gaming industry.governments are active in the gaming industry.

There are 354 Indian casino gaming operationsThere are 354 Indian casino gaming operationsin the US.in the US. In Oklahoma, there approximately 101 tribal gamingIn Oklahoma, there approximately 101 tribal gamingfacilities; its second biggest Indian gaming revenuefacilities; its second biggest Indian gaming revenue

state in the U.S.state in the U.S.

The Navajo Nation is considering a resolution toThe Navajo Nation is considering a resolution toopen all tribal casinos as smokefree venues; stillopen all tribal casinos as smokefree venues; stillup for debate, and tribal advocates and other up for debate, and tribal advocates and other partners hopeful it will pass.partners hopeful it will pass.


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Communicating Your MessageCommunicating Your Messagere: Smokefree Gamingre: Smokefree Gaming

S k f C iS k f C i


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Smokefree CasinoSmokefree CasinoTaskforceTaskforce

More than 100 members from 26 U.S.More than 100 members from 26 U.S.states, 5 Tribal Nations, and 2 Canadianstates, 5 Tribal Nations, and 2 Canadianprovincesprovinces

Listserv and monthly conference callsListserv and monthly conference callsInformation and resource sharingInformation and resource sharing

Best practices and what to expectBest practices and what to expect

Let me know if you are interested inLet me know if you are interested in joining this network! joining this network!


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YOUTHLED,

ADULTASSISTED


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Targeting HipstersTargeting Hipsters

Hipsters are Those deemed cool by thecool (Lanham, Hipster Handbook );typically young adults; set the trends for mainstream media

Mainstream smokefree gains push tobaccoadvertising into the unregulated nether-realms, e.g., the playground of Hipsters

Alternative Weekly Newspapers Bar and Club In-Venue Advertising The Internet Cultural Events (art gallery openings)

M k ti A t blM k ti A t bl


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Marketing AcceptableMarketing AcceptableRebellionRebellion

TID: alo41d00

Since the Camel Club Program is based largely on imageand association, it is necessary to include that segment of the nightlife market The hipster scene includes roughly500 individuals in each city who represent the mostcutting-edge of hip in the country they are the peoplewho attend all the openings, and can be seen on the scenealmost every night at one or another of our targetedvenues. TID: alo41d00

TID: hgz82d00

Trend Influence Trend InfluenceMarketing:Marketing:


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InfluencingInfluencingTrendsettersTrendsetters

Hipsters have been largely overlooked by publicHipsters have been largely overlooked by publichealth campaignshealth campaigns

Tobacco control advocates can deploy for publicTobacco control advocates can deploy for publichealth purposes the same tactics the tobaccohealth purposes the same tactics the tobacco

industry has successfully used to get trendsetters toindustry has successfully used to get trendsetters tosmokesmoke

Tobacco control advocates have found and mustTobacco control advocates have found and mustcontinue to generate genuine underground youthcontinue to generate genuine underground youthculture and run with it.culture and run with it.

As the tobacco industry has found, Hipsters are a keyAs the tobacco industry has found, Hipsters are a keymarket to access youth and young adult behavior market to access youth and young adult behavior modeling; and should be integrated into public healthmodeling; and should be integrated into public healthcampaigns.campaigns.


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Broaden Your Outreach!Broaden Your Outreach!Never underestimate the power of a wideNever underestimate the power of a widevariety of diverse, non-traditional partners.variety of diverse, non-traditional partners.You know you need: doctors, workers,You know you need: doctors, workers,musicians, casino workers, but dont forget themusicians, casino workers, but dont forget the

moms, granddads, hipsters and other moms, granddads, hipsters and other influentials who can communicate to the publicinfluentials who can communicate to the publicand to elected officials.and to elected officials.

The world is changing and anyone who thinks they can getanything meaningful done without the input of all a communitysleadership is simply not paying attention. Inclusion is more thana buzzword. Its a necessity.

- Dr. Jewelle Taylor Gibbs, sociologist & author


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Engage

GamingWorkers in

YourSmokef

reeCampaigns

i O


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Business OwnerOutreach

Smokefree DiningSmokefree DiningGuidesGuidesChamber of CommerceChamber of CommerceOutreach/presentationOutreach/presentation

ssPeer-to-peer networks.Peer-to-peer networks.Do you have aDo you have abusiness owner business owner champion?champion?Hospitality tradeHospitality tradeassociationsassociationsLTEs in tradeLTEs in trademagazinesmagazinesSmokefree Nights OutSmokefree Nights Out


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Next Steps for Success in OKNext Steps for Success in OK

Review theReview theFundamentals of Fundamentals of SmokefreeSmokefree

Workplaces.Workplaces.Agree toAgree to DealbreakersDealbreakers IN ADVANCE of anyIN ADVANCE of any

outside discussions outside discussions with media, legislators,with media, legislators,broader coalitionbroader coalitionmembers.members.


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PreemptionPreemption

VentilationVentilation

Smoking RoomsSmoking Rooms

Anything that

prevents futureprogress shouldalways be a

dealbreaker.


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Plan in Advance for ImplementationPlan in Advance for Implementation

Most questions occur 3 months before andMost questions occur 3 months before andafter effective date. Have plan for after effective date. Have plan for enforcement (who, how), business kits, door enforcement (who, how), business kits, door stickers, hotline, website, media, etc. ready instickers, hotline, website, media, etc. ready in

advance.advance.

www.goingsmokefree.orgwww.goingsmokefree.org


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P li d S i lPolicy and Social


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Policy and SocialPolicy and SocialNormsNorms

Our goal is toOur goal is to change the social normchange the social norm about smokingabout smokingEven if unsuccessful, theEven if unsuccessful, the campaigncampaign forforhealth policy change (e.g., ahealth policy change (e.g., asmokefree law) can itself educate andsmokefree law) can itself educate and

change social norms and pave the waychange social norms and pave the wayfor success in the near futurefor success in the near future

Equally important, a poorly runEqually important, a poorly runcampaign withcampaign with wrong goals or poorwrong goals or poor

policy provision can deter and delaypolicy provision can deter and delayfuture actionfuture action

You can put OK on the You can put OK on the SmokefreeSmokefree map!map! StartStarttoday, work hard, be strategic, never today, work hard, be strategic, never underestimate the tobacco industry an d itsunderestimate the tobacco industry an d its
http://www.no-smoke.org/pdf/ANR-OrderForm.pdfhttp://www.no-smoke.org/pdf/ANR-OrderForm.pdfhttp://www.no-smoke.org/pdf/ANR-OrderForm.pdf


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Putting a Face on the IssuePutting a Face on the Issue

Nonsmokers RightsNonsmokers Rights

Its about worker health and theIts about worker health and theright to breathe smokefree air right to breathe smokefree air

Its about preventing aIts about preventing a

generation addicted to nicotinegeneration addicted to nicotine

Tobacco IndustryTobacco IndustryIts about money and maintaining Its about money and maintaining the social acceptability of smoking the social acceptability of smoking

Financial impact of smokingFinancial impact of smokingbans will be tremendous threebans will be tremendous three

to five fewer cigarettes per dayto five fewer cigarettes per dayper smoker will reduce annualper smoker will reduce annualmanufacturer profits a billionmanufacturer profits a billiondollars plus per year.dollars plus per year. A SmokersA SmokersAlliance: draft. Bates Nos.Alliance: draft. Bates Nos.2025771934-20257719372025771934-2025771937

The industry knowingly and willing The industry knowingly and willing created a product it knew wascreated a product it knew wasaddictive and harmful to the smoker addictive and harmful to the smoker and nonsmoker.and nonsmoker.

Judge Gladys Kessler,Judge Gladys Kessler, August 17, 2006 August 17, 2006


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Thank you! Thank you!

Cynthia Hallett, MPH

Executive Director

[email protected](510) 841-3045

www.no-smoke.org


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Economic Impact ReportsEconomic Impact Reports

Racinos:Racinos:

The Delaware smokefree law hadThe Delaware smokefree law had

no effectno effect

on total gambling revenues or on the averageon total gambling revenues or on the averagerevenue per machinerevenue per machine ; it did not harm casinos or other ; it did not harm casinos or other gambling venues, just as they do not harmgambling venues, just as they do not harmrestaurants, bars, or bingo parlors. (Mandel, Glantz,restaurants, bars, or bingo parlors. (Mandel, Glantz,

Tobacco Control, 2005)Tobacco Control, 2005)

Keno:Keno: Massachusetts Smoke-Free Workplace LawMassachusetts Smoke-Free Workplace Lawhas not adversely affected keno sales since it wenthas not adversely affected keno sales since it wentinto effect on July 5, 2004.into effect on July 5, 2004. Net keno sales haveNet keno sales haveincreased approximately $121,000 per year sinceincreased approximately $121,000 per year since2000.2000. The number of dollars waged per month alsoThe number of dollars waged per month alsoremains unchanged.remains unchanged.


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Bingo:Bingo: Smokefree laws do not adversely affect charitable bingoSmokefree laws do not adversely affect charitable bingo

profits. A 2003 study analyzing 16 years of charitable bingo economicprofits. A 2003 study analyzing 16 years of charitable bingo economictrends in Massachusetts before and after local communities adoptedtrends in Massachusetts before and after local communities adoptedsmokefree ordinances found that charitable bingo profits begansmokefree ordinances found that charitable bingo profits begandeclining before Massachusetts communities starting goingdeclining before Massachusetts communities starting goingsmokefree and that there wassmokefree and that there was no effect on bingo revenuesno effect on bingo revenueswithin the population covered by smokefree policies.within the population covered by smokefree policies.

Gaming clubs:Gaming clubs: According to the California Board of Equalization,According to the California Board of Equalization,Californias bars, casinos and gambling clubs continue to profit sinceCalifornias bars, casinos and gambling clubs continue to profit sincegoing smokefree in January 1998. Sales tax receipts show thatgoing smokefree in January 1998. Sales tax receipts show thatrevenues in establishments licensed to serve alcohol includingrevenues in establishments licensed to serve alcohol includingcasinos and gambling clubs that serve alcohol casinos and gambling clubs that serve alcohol increased byincreased bymore than 5 percent each quarter of 1998 over more than 5 percent each quarter of 1998 over revenues each quarter in 1997revenues each quarter in 1997 .. In these sameIn these sameestablishments,establishments, sales increased from $8.64 billion insales increased from $8.64 billion in1997 to $11.3 billion in 2002.1997 to $11.3 billion in 2002.

Economic Impact ReportsEconomic Impact Reports

Putting OK on the Map

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