We now have lightning-fast

mobile experiences for our readers

Karel BaláčChief Executive Officer

Gizchina Media s.r.o.

Creating a 311% increase in

eCPMs on tech publishers’

biggest day of the year.

Putting Marfeel to the test on Black Friday

Optimization was a constant concern

Gizchina has a commitment to quality and editorial integrity,

but the standards expected from the mobile experience are

constantly evolving. Spending resources just keeping pace

with the changes on mobile was limiting Gizchina’s growth as

a publication. Partnering with Marfeel enabled GizChina to

deliver an experience that reflects these values, without

drawing resources away from their editorial team or limiting

their ability to monetize their content.

Read more – marfeel.com

Our old website was slow and lacked the tools needed to effectively monetize our mobile traffic.

Karel BaláčChief Executive Officer,

Gizchina Media s.r.o.

Gizchina has been a leading mobile technology media for

over a decade. They have an audience of 3 million monthly

visitors that want impartial, knowledgeable information on

Chinese phones and technology.

But for technology review sites to be taken seriously, their

website has to reach the standards that they hold others to.

This means high-performance and monetization that doesn’t

destroy the reader experience.

Our old website was slow and lacked the tools needed to effectively monetize our mobile traffic. With the new Marfeel site, our results grew very quickly. We now have lightning-fast mobile experiences for our readers and are delighted with the results delivered during the Black Friday period. We look forward to seeing the continued performance during our partnership with Marfeel.

Karel BaláčChief Executive Officer,

Gizchina Media s.r.o.

Growing with a stronger mobile platform

To deliver the speed and performance needed, Marfeel turned

Gizchina’s mobile website into a high-speed PWA that works

even in unstable connections. Every PWA is also tested to

deliver a UI that promotes higher reader engagement and

page views, customized to fit GizChina’s brand identity and

house style.

Marfeel then activated a CDN with 51 global points of

presence, giving the same high-speed content to readers all

over the world. This solution is multi-channel, meaning

GizChina’s content is distributed with the same quality and

consistency, across every major platform.

With speed, performance, and usability optimized, Marfeel

integrated its programmatic platform with the mobile website,

delivering advertising from high-quality, brand-safe ad

networks, with optimum placements and density on every

page. A Marfeel’s server-to-server header-bidding solution

finally ensures inventory competition without latency,

meaning the highest-bidding ads selected, without slowing

the page down.

+76%Pageviews per visit Avg Session Duration

+65%

Bounce Rate

-34%Average Revenue per User

+50%

Google Page Speed Score increase

from 9 to 80

Read more – marfeel.com

Sessions

Delivering where it counts

Marfeel activated on June 11th

By limiting the resources they were spending on keeping up

with mobile requirements, GizChina was able to cement a loyal

mobile readership that trusts their opinion on all things

technology.

The speed and smoothness of the new interface lead to

readers clicking more stories. High-speed content loading

stopped users from bouncing and the programmatic

technology helped to increase the Average Revenue Per User

(ARPU) by 50%.

Resolving structured data issues and activating AMP had a

major impact on the organic traffic to the GizChina.com

mobile site, seeing more than a 100% growth in mobile traffic

since the activation.

March May July September November

Read more – marfeel.com

With the natural increase in traffic that Black Friday delivers, Marfeel was still able to increase the value of each visitor.

For technology sites, the lead up to Black Friday can be one of

the busiest periods of the year. Readers are searching for

information on products to purchase, and advertisers are

trying to reach them. Therefore, Gizchina needed to see that

Marfeel could deliver these results under the pressure of their

most crucial time period.

Looking at the data from November 2019 compared with a 30

day period prior to Marfeel’s activation, we can see how

advertising revenue and traffic metrics show dramatic

increases leading up to Black Friday.

+204%Visit per Day

Black Friday:Crunch timefor GizChina

eCPM

+311%

ARPU

+387%

November2019 increases

Read more – marfeel.com

Learn how ›

Monetize yourmobile contentMarfeel combines the latest ad tech

with an optimal UX to generate more revenue from every user.