Putting It All Together. Location Outside appearance Interior Directors and teachers.

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CRAP (Contrast, Repetition, Alignment, Proximity) Putting It All Together

Transcript of Putting It All Together. Location Outside appearance Interior Directors and teachers.

Page 1: Putting It All Together. Location Outside appearance Interior Directors and teachers.

CRAP (Contrast, Repetition, Alignment, Proximity)

Putting It All Together

Page 2: Putting It All Together. Location Outside appearance Interior Directors and teachers.

How could use of design principles improve this visual? Class Discussion.

Location

Outside appearance

Interior

Directors and teachers

Page 3: Putting It All Together. Location Outside appearance Interior Directors and teachers.

Why is this visual more powerful? Class Discussion.

Choosing a Day Care Location

Outside appearance

Interior

Directors and teachers

Page 4: Putting It All Together. Location Outside appearance Interior Directors and teachers.

Applying Your Skills: Contrast, Repetition, Alignment, and Proximity

Task: Design 4”x 6" newspaper ad demonstrating proper use of the four basic design principles: Contrast, Repetition, Alignment, and Proximity.

Work in groups. Each group will present to the class.

Below is the information needed and must be incorporated in newspaper ad:

The client is an art gallery called Espace. Its focus is interactive and digital art and it is located in the Adams Morgan area.

145 18th StreetWashington, DC432-5676

Espace GalleryFeaturing emerging local artistsdigital, interactive and new mediaHours: Tues- Sun, 11am-6pmRobot Dreams

  (Exercise taken and modified from Li Gardiner’s Visual Design Course)