Putting IBM Watson to Work.. Saxena

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© 2012 IBM Corporation IBM Watson Making a Market, Making a Difference Manoj Saxena General Manager, IBM Watson Solu:ons

description

Discover what comes next for IBM Watson and the industries particularly suited for Watson solutions, such as healthcare, banking, and the financial sector. All of which deal with massive amounts of unstructured data coming from various sources. Find out how the advanced analytics used in Watson are being put to work in businesses around the world.

Transcript of Putting IBM Watson to Work.. Saxena

© 2012 IBM Corporation

IBM  Watson    Making  a  Market,  Making  a  Difference      Manoj  Saxena  General  Manager,  IBM  Watson  Solu:ons  

© 2012 IBM Corporation 2

Result  of  IBM  Research  “Grand  Challenge”  

On  February  14,  2011,  IBM  Watson  made  history    

© 2012 IBM Corporation 3

Brief  history  of  IBM  Watson  

R&D  

Demonstra1on  

Commercializa1on  

Cross-­‐industry    Applica1ons  

IBM  Research  Project    

(2006  –  )  

Jeopardy!  Grand  Challenge  

(Feb  2011)  

Watson    for  

Healthcare  (Aug  2011  –)  

Watson    Industry  Solu1ons  (2012  –  )  

Watson    for  Financial  Services  

(Mar  2012  –  )  

Expansion  

New  Division  

© 2012 IBM Corporation

+ +

4

Intelligent  Instrumented   Interconnected  

Stockholm  leverages  GPS  data  to  predict  traffic  –  

reducing  conges:ons  and  

emissions.  

Over  10  billion  CPUs  were  produced  in  

2008,  up  1000%  in  8  years.    

2  billion  people  were  on  the  

Web  by  2011  ...  with  a  trillion  connected  objects.  

The  world  is  geTng  smarter  

© 2012 IBM Corporation

Businesses  are  “dying  of  thirst  in  an  ocean  of  data”  

1  in  2  business  leaders  

don’t  have  access  to  data  they  need  

83%  of  CIOs  cited  BI  and  

analy:cs  as  part  of  their  visionary  plan  

2.2X  more  likely  that  top  performers  use  business  analy:cs  

80%    of  the  world’s  data  today  is  unstructured  

90%      of  the  world’s  data  was  created  in  the  last  two  years  

20%  is  the  amount  of  available  data  

tradi:onal  systems  leverages  

© 2012 IBM Corporation

So  why  is  it  so  hard  for  computers  to  understand  humans?  

  Noses that run and feet that smell?   How can a house can burn up as it burns down?   Does CPD represent a complex comorbidity of lung cancer?   What mix of zero-coupon, non-callable, A+ munis fit my risk portfolio?

Person Organization

L. Gerstner IBM

J. Welch GE

W. Gates Microsoft

“If leadership is an art then surely Jack Welch has proved himself a master painter during his tenure at GE.”

Welch ran this?

© 2012 IBM Corporation

99%  60%  10%  

IBM  Watson  brings  together  transforma:onal  technologies  to  drive  op:mized  outcomes  

Understands    natural  language  and  human  speech  

Adapts  and  Learns  from  user  responses  

Generates  and  evaluates  

hypothesis  for  beZer  outcomes  

3  

2  

1  

…built  on  a  massively  parallel  architecture  op4mized  for  POWER7  

© 2012 IBM Corporation

Answer Scoring

Models

Responses with Confidence

Inquiry

Evidence Sources

Models

Models

Models

Models

Models Primary Search

Candidate Answer Generation

Hypothesis Generation

Hypothesis and Evidence Scoring

Final Confidence Merging & Ranking Synthesis

Answer Sources

Inquiry/Topic Analysis

Evidence Retrieval

Deep Evidence Scoring

Learned Models help combine and weigh the Evidence

Hypothesis Generation

Hypothesis and Evidence Scoring

Inquiry Decomposition

How  Watson  Works:  DeepQA  Architecture  

1000’s of Pieces of Evidence

Multiple Interpretations of a question

100,000’s Scores from many Deep Analysis Algorithms

100’s sources

100’s Possible Answers

Balance & Combine

© 2012 IBM Corporation

Moving    beyond  Jeopardy!  is  a  non-­‐trivial  challenge  

Watson  at  Play   Watson  at  Work  

1  User    

Max.  input  was  two  sentences  

5+  days  to  retrain  

Evidence  not  present  

Text-­‐only  input  

Q&A  model  

Basic  security  

10s  of  thousands  concurrent  users  

Pages  of  input  (e.g.  medical  record)  

Dynamic  content  inges:on  

Suppor:ng  evidence  integral  

Text,  tables  and  images  as  input  

Both  Q&A  +  Conversa:on  model  

High  security  (e.g.  HIPAA)  

 

© 2012 IBM Corporation

Healthcare  industry  is  beset  with  some  of  the  most  complex  informa:on  challenges  we  collec:vely  face  

Medical  informa:on  is  doubling  every  5  years,  much  of  which  is  unstructured        81%  of  physicians  report  spending  5  hours  or  less  per  month  reading  medical  journals      

“Medicine  has  become  too  complex.  Only  about  20%  of  the  knowledge  clinicians                use  today  is  evidence-­‐base.” Steven  Shapiro,  Chief  Medical  &  Scien1fic  Officer,  UPMC  

© 2012 IBM Corporation 11

Sym

ptom

s

UTI

Diabetes

Influenza

Hypokalemia

Renal Failure

no abdominal pain no back pain no cough no diarrhea

(Thyroid Autoimmune)

Esophagitis

pravastatin Alendronate

levothyroxine hydroxychloroquine

Diagnosis  Models  

frequent UTI

cutaneous lupus

hyperlipidemia osteoporosis

hypothyroidism

Confidence  difficulty swallowing

dizziness

anorexia

fever dry mouth thirst

frequent urination

Fam

ily

His

tory

Graves’ Disease

Oral cancer Bladder cancer Hemochromatosis Purpura

Patie

nt

His

tory

M

edic

atio

ns

Find

ings

supine 120/80 mm HG

urine dipstick: leukocyte esterase

urine culture: E. Coli heart rate: 88 bpm

Symptoms A 58-year-old woman complains of

dizziness, anorexia, dry mouth, increased thirst, and frequent

urination. She had also had a fever. She reported no pain in her abdomen,

back, and no cough, or diarrhea.

A 58-year-old woman presented to her primary care physician after several days

of dizziness, anorexia, dry mouth, increased thirst, and frequent urination.

She had also had a fever and reported that food would “get stuck” when she was

swallowing. She reported no pain in her abdomen, back, or flank and no cough,

shortness of breath, diarrhea, or dysuria

Family History

Her family history included oral and bladder cancer in her mother, Graves' disease in two sisters,

hemochromatosis in one sister, and idiopathic thrombocytopenic

purpura in one sister

Patient History

Her history was notable for cutaneous lupus, hyperlipidemia, osteoporosis,

frequent urinary tract infections, a left oophorectomy for a benign cyst, and primary hypothyroidism, diagnosed a

year earlier

Her medications were levothyroxine, hydroxychloroquine, pravastatin, and

alendronate.

Medications Findings A urine dipstick was positive for

leukocyte esterase and nitrites. The patient given a prescription fo

ciprofloxacin for a urinary tract infection. 3 days later, patient

reported weakness and dizziness. Her supine blood pressure was

120/80 mm Hg, and pulse was 88.

•  Extract Symptoms from record •  Use paraphrasings mined from text to handle

alternate phrasings and variants •  Perform broad search for possible diagnoses •  Score Confidence in each diagnosis based on

evidence so far

•  Identify negative Symptoms •  Reason with mined relations to explain away

symptoms (thirst is consistent w/ UTI)

•  Extract Family History •  Use Medical Taxonomies to generalize medical

conditions to the granularity used by the models

•  Extract Patient History •  Extract Medications •  Use database of drug side-effects •  Together, multiple diagnoses may best explain

symptoms •  Extract Findings: Confirms that UTI was present

Most Confident Diagnosis: Diabetes

Most Confident Diagnosis: UTI Most Confident Diagnosis: Esophagitis

Most Confident Diagnosis: Influenza

PuTng  the  pieces  together  at  point  of  impact  can  be  life  changing  

© 2012 IBM Corporation 12

1  in  3  individuals  will  die    

from  cancer  

3X  rate  cancer  cost  climbs  vs.  

std.  health  costs  or  15-­‐18%  /  yr.  

20%  of  cancer  cases  receive  the  wrong  diagnosis  ini:ally  with  some  as  high  as  44%  

$263.8B  overall  costs  of  cancer    

in  the  US  in  2010  

Cancer  is  an  insidious  disease  and  the  second  highest  cause  of  death    

✔ ✔

Source: American Cancer Society, National Health Institute

X

$$$$$$$$$$$$ $$$$$$$$$$$$ $$$$$$$$$$$$ $$$$$$$$$$$$ ✔ ✔

✔ ✔

IBM + +

Working Together to Beat Cancer

IBM + + Working Together to Beat Cancer

© 2012 IBM Corporation 13

IBM Watson goes to work in healthcare

1.  Accelerate  Time  to  Clinical  Insights  Support  researchers  and  clinicians  in  discovery  of  new  cancer  therapies  

2.    Improve  Decisions              and  Outcomes  

Assist  physicians  and  care  providers  with  evidence  based  diagnosis  and  treatment  

Genomic  Researcher   Analy:cs  

Expert  

Therapy  Designer  

Care  Provider  

Pa:ent  

Oncologist  

MEDICAL  RESEARCH   MEDICAL  PRACTICE  &  PAYMENTS    

Ultimate Goal: Become the Most Essential Company

© 2012 IBM Corporation 14

IBM Watson Oncology Advisor

IBM Confidential: References to potential future products are subject to the Important Disclaimer provided earlier in the presentation

Demonstra:on  of  Watson  Cancer  Care  Solu:on  

© 2012 IBM Corporation 15

Decide    

• Ingest  and  analyze  domain  sources,  info  models  • Generate  evidence  based  decisions  with  confidence  • Learn  with  new  outcomes  and  ac:ons  • e.g.  -­‐  Next  genera:on  Apps    Probabilis:c  Apps  

Ask    

•   Leverage  vast  amounts  of  data  •   Ask  ques:ons  for  greater  insights  •   Natural  language  inquiries  •   e.g.  -­‐  Next  genera:on  Chat        

Watson  enables  three  classes  of  cogni:ve  solu:ons  

Discover  • Find  the  ra:onale  for  given  answers  • Prompt  for  inputs  to  yield  improved  responses  • Inspire  considera:ons  of  new  ideas    • e.g.  -­‐  Next  genera:on  Search    Discovery  

© 2012 IBM Corporation 16

Imagine if…

… call center agents could find better answers to customer questions 50% faster. That’s exactly what a major provider of financial management software did.

ASK

“Contact centers of the future will improve precision and personalization, transforming centers from a cost orientation to a strategic assets.”

- Leading Telco Supplier

© 2012 IBM Corporation 17

Imagine if…

. . . new insights from medical research find their way to patient treatment programs in months instead of years? That’s exactly what a global leader in cancer care is doing today.

DISCOVER

“Watson will be an invaluable resource for our physicians and will dramatically enhance the quality and effectiveness of medical care.”

- Dr Sam Nussbaum, Chief Medical Officer, WellPoint

© 2012 IBM Corporation 18

Imagine if…

DECIDE

. . . the 1.5M people diagnosed with cancer in the US last year had a better prognosis? That’s exactly what a major health plan provider is working to accomplish. “Watson can aggregate information and give probabilities that will enable (experts) to zero in on the most likely diagnosis.”

- Dr. Steven Nissen, Cleveland Clinic

© 2012 IBM Corporation 19

How  it  Works:  Watson  Technology  &  Infrastructure  

Watson  for  Healthcare  

Watson  For  Financial  Svcs.  

Watson  for  Client  Engagement  

Watson  for  Industry  

Advisor  Solu1ons   Advisor  Solu1ons   Advisor  Solu1ons  

U1liza1

on  

Oncology  

Cardiac  

Diab

etes  

Bank

ing  

Ins1tu1o

nal  

Re1rem

ent  

Ins1tu1o

n  

Call  Ce

nter  

Help  Desk  

Know

ledge  

Technical  

Model Train Learn Source

Workload Optimized Systems

Analytics Mobile NLP & Machine Learning

Big Data Cloud

ASK Services DECISION Services DISCOVER Services

© 2012 IBM Corporation 20

How  it  Works:  Cloud  Delivery  and  Outcome  Based  Pricing  

Dynamic  Capacity  Automate  and  control    service  provisioning  

 

   

Flexible  Consump1on  Support  alterna:ve    delivery  and  value  

pricing  models  

Time  to  Value  Enable  incremental  automa:on  and  business  agility  

Hybrid  Delivery  

Extend  &  integrate    on-­‐premise  solu:on    with  cloud  offering  

© 2012 IBM Corporation 21

Getting Started with Watson GeTng  Started  with  Watson    

1.  Discovery  Workshops  (4-­‐6  Weeks)  

2.  Pilots  (6-­‐12  Months)  

3.  Scale  Out  (Ongoing)  

Op:on  A:    

Deploy  ini:al  pilot  • Build  • Teach  • Run      

Step  1:    

• Iden:fy  Candidate  Use  Cases  

• Assess  Content  Availability  

• Model  Business  Value  

Op:on  B:    

Apply  Ready  for  Watson  Progression  Paths      

• Smarter  Analy:cs  • Big  Data  • Industry  Solu:ons  

Step  3:    

• Add  Users  • Add  Geographies  • Add  Content  • Expand  Processes  

   

22 IBM Confidential © 2012 International Business Machines Corporation

System Intelligence

1900 1950 2011

1

1

Watson  is  ushering  in  a  new  era  of  compu:ng  .  .  .  

 .  .  .enabling  new  opportuni:es  and  outcomes  

Tabula:on  

Programma:c  

Cogni1ve  

Punch  cards  Time  card  readers  

 

Search  Determinis:c  Enterprise  data  Machine  language  Simple  outputs    

 

Discovery  Probabilis:c  Big  Data  Natural  language  Intelligent  op:ons  

© 2012 IBM Corporation

Thank  you.