Putting Cross-Channel Campaigns Into Action
Transcript of Putting Cross-Channel Campaigns Into Action
![Page 1: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/1.jpg)
Putting Cross Channel Campaigns Into ActionErin Everhart | Sr. Manager, Media StrategyThe Home Depot
@erinever
![Page 2: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/2.jpg)
We have a serious attention-span problem.
@erinever
![Page 3: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/3.jpg)
@erinever
![Page 4: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/4.jpg)
@erinever
![Page 5: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/5.jpg)
@erinever
![Page 6: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/6.jpg)
@erinever
![Page 7: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/7.jpg)
Can we get a little more credit, please?
@erinever
![Page 8: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/8.jpg)
![Page 9: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/9.jpg)
@erinever
![Page 10: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/10.jpg)
Photo Credit: Shutterstock.com
@erinever
![Page 11: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/11.jpg)
@erinever
![Page 12: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/12.jpg)
@erinever
![Page 13: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/13.jpg)
@erinever
![Page 14: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/14.jpg)
By Brand By DiscountBy Retailer
@erinever
![Page 15: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/15.jpg)
Photo Credit: Provided by the speaker
@erinever
![Page 16: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/16.jpg)
Photo Credit: Provided by the speaker
@erinever
![Page 17: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/17.jpg)
Photo Credit: Provided by the speaker
@erinever
![Page 18: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/18.jpg)
Social Media
TV/Radio
SEO
Display
SEM
![Page 19: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/19.jpg)
@erinever
![Page 20: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/20.jpg)
@erinever
![Page 21: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/21.jpg)
@erinever
![Page 22: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/22.jpg)
@erinever
Actionable Insights
Campaign Goals & Channel KPIsChannel Data & Activation
Insights
Planning & Strategy
Paid & Earned
Reporting & Analytics
Actionable Insights
Campaign Goals &
Channel KPIs
Channel Data &
Activation Insights
Building Materials
Strategy
Paid
Earned
Analytics
Hardlines
Strategy
Paid
Earned
Analytics
Decor
Strategy
Paid
Earned
Analytics
![Page 23: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/23.jpg)
@erinever
Goooooaaaaalllll
![Page 24: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/24.jpg)
Photo Credit: Provided by the speaker
@erinever
![Page 25: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/25.jpg)
@erinever
![Page 26: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/26.jpg)
@erinever
![Page 27: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/27.jpg)
People tell you who they are, but we ignore it because we want them to be who we want them to be
@erinever
![Page 28: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/28.jpg)
#SEJSummit@erinever
Photo Credit: Provided by the speaker
So. What have we learned?
![Page 29: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/29.jpg)
@erinever
![Page 30: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/30.jpg)
@erinever
![Page 31: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/31.jpg)
@erinever
![Page 32: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/32.jpg)
@erinever
![Page 33: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/33.jpg)
In a launch date far, far away…
![Page 34: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/34.jpg)
@erinever
![Page 35: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/35.jpg)
@erinever
![Page 36: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/36.jpg)
@erinever
![Page 37: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/37.jpg)
Show impact on overall business
“Not my job”
@erinever
![Page 38: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/38.jpg)
Why are we drowning them in data?
@erinever
![Page 39: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/39.jpg)
@erinever
![Page 40: Putting Cross-Channel Campaigns Into Action](https://reader035.fdocuments.net/reader035/viewer/2022062905/58725d5e1a28ab31498b4db5/html5/thumbnails/40.jpg)
#SEJSummit@erinever
Thank You!
@erinever