Push Notification - Infobip
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20-Oct-2014 -
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Mobile
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Transcript of Push Notification - Infobip
www.infobip.com
PUSH NOTIFICATIONSBecause your customers have great expectations
INTRODUCTION
• Consumer focus is shifting
• Engaging consumers over smartphones andtablets is becoming vital to business success
• Providing relevant, contextualised,real-time information can make a huge impact on customer retention
PREREQUISITES
Internet connection
Smartphone
Application
PUSH!
• Push notifications can be used in different types of industries, for different types of campaigns
• You can use them to approacha single customer or a groupof customers
PUSH!
• Push notifications require a data connection
• With virtually all smartphones connected to either a mobile 3G or 4G plan, or Wi-Fi, push notifications can be delivered anywhere in the world
• Push notifications offer a wide range of features
CURRENT FEATURES
GEO TARGETING
• Create and save a certain area on the map (circle or polygon shape)
• Create a notification and send it to users currently found in the selected area
• All subsribers that are in that area will receive this notification
STATISTICS
• Know the exact impact your app has on your consumers in terms of read or unread pushes, or time spent within an application
• See the number of:
• Sent notifications
• Delivered notifications
• Opened / unopened notifications
• Registrations
CONSUMER SEGMENTATION:CHANNELS
• Organise your application in the best way possible by using channels
• Send your notification only to the specific channel
• Inform your consumers with specific content
NOTIFICATION EXPIRY
• Expiry time ensures that your users don’t receive inactive and outdated content
• Create notification, and set an expiry time
• Pending notification won’t be delivered after this time
SCHEDULING
• Create your notifications today and send them in 2 days without additional reminders
• Our scheduling feature will make this happen for you
JSON NOTIFICATION
• Personalise your notifications the way you want to
• Send notifications with the key-value format which can change the in-app state, or produce an action inside the app
{
Game:”AngryBirds; Level:„5”; points:”100”;
}
EXTRAS
Android
• Add a title to your notification, or use sound, vibration or light optional features to create a unique experience for your users
Apple iOS
• Specify an alert, sound and badge number displayed, so your user is aware of the notification right away.
FUTURE FEATURES
GEO FENCING – Q4/2013.
• Target your users when they are walking through certain areas
• Send notifications which are based on real-time location data
RICH PUSH NOTIFICATIONS – Q1/2014.
• Build rich content and make sure you visualise your notifications
• With rich media push you can create an unforgettable experience for your end users
SMS FALLBACK – Q1/2014.
• If your subscriber lost the Internet connection or for some reason turned off the data traffic, you can still reach him with relevant information SMS
BLACKBERRY ANDWINDOWS PHONE – 2014.
• Support for all major mobile platforms.You don’t have to worry that a person will miss your notification only because he / she is using an unsupported platform.
DO YOU NEED SOMETHING ELSE?We are here for everything else you need in order to create a better experience for you, and make a bigger impact on your business.
www.infobip.com
THANK YOU FORYOUR ATTENTION