PursuingPursuing SustainableSustainable Production & Consumption

P h Si h lPranshu SinghalHead, SustainabilityNokia India Private Limitedpranshu.singhal@nokia.com

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Lifecycle thinking - basis for Nokia’s environmental workenvironmental work

Energy efficiency in products,

Sustainable supply chainProduct &

technology development

products, solutions and

operations

Sustainable materials

Rawmaterials

development

Suppliers’ activities

Sustainable operations

End of life

Own operations

Use

Reuserecoveryrecycling disposal

Software and services

End of life, Take-back and

recycling

Use

2 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

services advocating sustainable

lifestyle2 © 2011 Nokia

Going for the Greenest Portfolio• Minimizing environmental impact throughout lifecycle and

across entire portfolioacross entire portfolioUse of recyclable materialsLow energy consumptionAvoiding substances of concernCompact packaging withreusable and recycled materialsreusable and recycled materials

In 10 years we have reduced the yenvironmental impact of our phones by up to 65%

3 © 2009 Nokia 3 © 2011 Nokia

Nokia Substance Management• Know all the substances in products, not just those that raise concerns

ti i i l• Nokia follows precautionary principle• When there is reasonable ground for concern, lack of full scientific certainty should

not be an obstacle to triggering actions

• Nokia Substance List (NSL) defines• Banned Restricted or Targeted for reduction• Banned, Restricted,or Targeted for reduction substances with the aim of phasing out their use in products

4 © 2011 Nokia

All Nokia Phones Free of BFRs and RFRs (Restricted Flame retardents) since end of

2009

Free of PVC since 2006100% made of materials that can be recovered and used to make new

products or generate energyproducts or generate energy Free of mercury, lead and many other substances of concern for many yearsSupplied in a fully recyclable package

5 © 2009 Nokia 5 © 2011 Nokia

Exhibiting Environmental Edge• Nokia N8, E7, C7 and C6-01 are latest devices that showcase environmental

advancements

C7 : first in the industry to use bio paintsC6-01: first in the industry to use recycled metalsN8 C6 01 d E7 t i t 49% bio plastics i th i t t l l tiN8, C6-01 and E7: contain up to 49% bio plastics in their structural plastic parts

All ithAll are energy-savy with OLED displaysPower save modeHigh efficiency chargers Lowest stand-by power consumptionElectronic user-guides

6 © 2009 Nokia

Electronic user guides

6 © 2011 Nokia

Smart Packaging – Reducing CO2 and Costs

Compact size

7 © 2009 Nokia

Chargerless sale

7 © 2011 Nokia

Making Sustainable Choices Easy for Consumers Energy labels

Energy saving tips

Sustainable choices

Eco Services

8 © 2009 Nokia 8 © 2011 Nokia

Eco-Services Offering1. Go Green collection at the Ovi Store 2. Green Explorer bookmark/link

3 Climate Mission 3D 4. Green Riders (Car 5. Oxfam Unwrapped3. Climate Mission 3D 4. Green Riders (Car Pooling)

pp

9 © 2009 Nokia 9 © 2011 Nokia

Take-back and Recycling Programme

Objectives• Create awareness on mobile

phone/accessories recycling in India

⇒ Bring a behavioral change amongst people

• Build lasting structures/models for Collection & Recyclingfor Collection & Recycling

10 © 2011 Nokia

Concept and Set-up

• Provide – ‘Possibilities to Act’

• Make it - ‘Easy to Act’

• Develop information systems for consumers on – ‘Why,

When, How, and Benefits of Recycling’

• Provide – ‘Incentives’

11 © 2011 Nokia

Infrastructure Set-up – Possibilities/Ease to Act

• Permanent Infrastructure

• 1400+ bins @ Care & Retail

• Training of 8000+ staff

• SMS ‘Green <pincode>’ to 55555 for nearest point

Drop phone of any brand• Drop phone of any brand

• Reverse logistics

• Tie up with a well qualified recycler

12 © 2011 Nokia

People Messaging

Why ?

What ?

How ?

13 © 2010 Nokia

Incentives for People

D l d B fitDeclared Benefit :

- Nokia will plant a tree for pevery phone you recycle(an incentive which benefits the society at large)

Retail Surprise :S ll i ti Gift- Small appreciation Gift

14 © 2011 Nokia

Awareness Campaigns

Awareness Campaigns

1st page of newspaper turns green with an editiorial & advert on recycling of old phones on 1 Jan 2009p g

• Print (Local language)

16 © 2011 Nokia

Awareness Campaigns• Local Activation(Resident areas)

Self-Driven Retail Innovations

Corporate Engagementg g• Tie-ups with 50+ Corporations

• Activations in 300+ offices

19 © 2011 Nokia

Educational Initiatives• Workshops @ 25 new schools/month

C d 60 h l i 6 iti• Covered over 60 schools in 6 cities

• Yearly Competition among top 15 Management

Institutions

• 2 Nokia-TERI books for children

• Sponsored green debates

Results• Collection in Phase I, II and III~ 3 tons , ~ 17 tons , ~ 50 tons• Over 1,100,000 pieces of phones and accessories recycled

21 © 2011 Nokia

Tree PlantationTree Plantation• Trees planted: Over 50,000• Partnering NGO , Locations & Number of Saplings Planted

Humana People to People India• Planting 50,000 in 2010-2011

• Schools Communities in Gurgaon & Delhi• Schools & public places in Khetri & Lakheri Rajasthan• Communities in Ghaziabad in Uttar Pradesh• Schools & public places in Korai & Danagadi in Orissa

World Alliance for Youth Empowerment (WAYE) of Art of Living Foundation• Planted 8,000 in Barsana near Mathura in Uttar Pradesh in Jun-Aug’10

Rotary Mid-town• Planted 10,000 at Bangalore University in Karnataka in Aug-Oct’09

Ahimsa• Planted 12,500 in the villages of Kalakattur, Kooram, Maruthuvanpadi,

& Sankarapuram, all in the Kancheepuram district of Tamil Nadu in 2009& Sankarapuram, all in the Kancheepuram district of Tamil Nadu in 2009

All partners are taking care of the saplings for 2 years after plantation.

22 © 2011 Nokia

Thank You!