Purple & Extreme Networks Solution Brief

www.purple.ai

The partnership

Increase in log-ins each month35%

Purple is scalable, cloud-based guest WiFi software, offering customers fast access to free WiFi through social media login. In return, companies benefit from real time analytical insights, customer demographic data, information on customers movements around the venue, plus an engagement tool to send targeted customer communications.

Purple has over 20 million users across 125 countries. Purple is a powerful and secure platform, with features such as social login, enhanced social media interaction, family friendly content filtering and real time insight and analytics.

Purple can be deployed on new or existing Extreme, Zebra and Wings infrastructure. Purple is an over the top (OTT) solution for any Extreme Identifi, Netsight Oneview and Wings Platform.

The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams.

Purple is fully integrated with Extreme wireless APs, controllers and the Extreme Netsight Oneview. Extreme Identifi/Wings wireless access points deliver robust guest WiFi performance; they can be deployed as controller managed.

Extreme NetSight Oneview

Extreme Netsight Oneview based analytics provide a wealth of information about people and devices either nearby or connected to the WiFi.

The Extreme location data is made available to Purple customers via the Purple Portal. The information is matched with the user’s demographic profile, providing valuable insights into customer behaviour.

The business intelligence delivered by the Extreme data, combined with the information Purple collect when guests log in, can be used to improve the customer experience. Allowing marketers to segment and target customers based on their age, gender, loyalty, and their physical location in a venue, results in promotions that are relevant and timely. The reports available can also help to drive operational improvements, ensuring busy areas are staffed accordingly and that the venue’s layout is fully optimized.

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Extreme Networks:• Extreme IndetiFi APs with firmware 10.21

or later• Extreme Netsight Oneview• Deployment Services

Purple:• Guest WiFi licenses• Presence & location analytics• Content filtering• Purple ‘Connectors’ to add other data

sources

• Clear advantages over traditional guest WiFi solutions where the business gets nothing in return for providing free WiFi

• Typically a 15:1 pull through, so for every $1 spent on Purple generates $15 for Extreme Networks partners

• Our joint solution allows the salesperson to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available

• By adding location analytics the number of APs required increase

• Can be deployed on new or existing infrastructure

• CEO• CTO• CIO• CMO• Innovation/Strategy Director• Omnichannel Director• Customer Experience Director

• Monetization of the WiFi network• Detailed customer analytics• Customer engagement• Drive social media engagement• Enhanced user experience • Provision of family friendly WiFi

• Any public WiFi network where there is a desire to monetize the service and generate ROI

• Those looking to understand more about their customers by collecting real-time analytical data and gaining actionable insights

• Businesses looking for ways to engage with their customers, encourage spend and stimulate loyalty

• Businesses wanting to provide family friendly internet connection

• Have existing hardware

The solution

The components Key stakeholders

Critical drivers

Value proposition

Targets

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The benefits

Increase in log-ins each month35%

Purple has been developed with our channel partners in mind and is only sold via our network of resellers and selected distributors.

Sales Support

Access to marketing collateral

Demo portal

Portal training

Marketing Support

Recurring revenue stream

Up to 30% discount

Meeting support

After sales support PR and social engagement

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Integration

Big DataEngine

AnalyticsEngine

DNS

AAARadius

API

AP

AP

APController

On siteCloud

Customer back office

End user WiFi login

CRMBusiness

Intelligence

Location Data

Aggregator

Extreme Networks & Purple technology overview

Netsight(one view)

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Visit: www.purple.aiEmail: info@purple.ai