pureprofile - PR capabilities

pureprofile © 2008 1

pureprofile product presentation

PR capabilities+

http://www.pureprofile.com/

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pureprofile has on-going access to 300,000 Australians

They are pureprofile account holders

That means they have opted in & individually completed up to 800 questions about themselves & their consumer behaviour

Introduction to pureprofile.com

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They go to pureprofile.com and log into their personal account

They can log in any day, any time, any where, as often as they like

In their account are invitations to research surveys & advertising campaigns which have been specifically matched to their profile

Invitations are always relevant to the account holder, and they get paid to view them


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• This means NO WASTAGE.

• Only your exact target sees your message.

• And you only pay for those views.

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• This means we connect you or your surveys to the right audience.

• So that you get the answers & information you need.

• Quickly. Cost effectively.

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PR capabilities

Public Relations Surveys Standard Package

Total Package cost $5000

• Respondents 1000

• Incidence rate 80%

• Questions 10-15

• Set-up - Your target matched - Questions loaded

• Project management - Survey development - Survey monitoring

• Hosting - Access to our database - Reporting

• Use our account holder database for quick access to any target audience

• Project turnaround: 2-4 days

• Ask questions to: - Obtain controversial & newsworthy answers or insights for publishing

- Predict what’s next

- Track trends

Fully customised packages are also available

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Insights Capabilities

Consumer Insights Surveys Standard Package


• Respondents 400


• Questions 9



• Hosting - Access to our account holder database - Reporting

• Access our account holder database to uncover or quantify insights

• Create your own survey to identify consumer perception on any topic, brand or product

• Project turnaround: 2-4 days


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Pitch Capabilities

Pitch Surveys

Standard Package


• Respondents 400

• Incidence rate 80% • Questions 15

• Set-up, project management, hosting & reporting


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• Cheap, fast, quality research

• Projects turned around in 24- 48 hours

• Access to our library of questions & ready to adapt survey frameworks to save you time

• You: - Supply us with questions or objectives & target audience parameters - Approve campaign

• We: - Do all the set-up, hosting, project management - Supply you with a full cross tab report

• You: - OWN fully customised research or brand new insights within 24-48 hours - Have an edge over your competitors

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Research Capabilities

Ad Hoc Research Standard Package


• Access our account holder database to enable fast research surveys

• Create your own survey to identify consumer perception on any topic, brand or product - You also have access to our library of questions & ready to adapt survey frameworks


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• Respondents 400



• Project management - Survey set-up - Survey monitoring

• Hosting - Access to our account holder database - Reporting capabilities

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Ad Tracking Capabilities

Ad Tracking Standard Package

Total Package cost $13,000


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• Single campaign tracking project

• 3 dips: pre, during & post campaign

• 100 completes per dip

• Full cross tab report per dip

• Post report on completion

• Reliable & cost effective ad tracking

• Access our database for: - Live campaign tracking

- Immediate post campaign results

• We have the database & technological capacity to: - Control & guarantee daily, weekly or monthly sample quotas - Supply fresh & reliable samples

- Guarantee consistency of samples

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Brand Tracking Capabilities

Brand Tracking Standard Package

Total Package cost $25,000


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• Annual tracker

• 12 dips/ year

• 30 questions/ dip

• 200 completes/ dip

• Full cross tab report every dip

• Post report on completion of 12th dip

• Reliable & cost effective

• Access our database for ongoing brand tracking

• We have the technological & database capacity to: - Control & guarantee daily, weekly or monthly quotas - Supply fresh & reliable samples

- Guarantee consistency of samples

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Testing Capabilities

Creative/ Concept Testing Surveys Standard Package

Total Package cost $5,000 Fully customised packages are also available

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• Respondents 500

• Questions 15 - Includes video & image capabilities




• Hosting - Access to our account holder database - Reporting

• Access our database for objective & honest opinions from your target audience

• Survey your audience with new creative concepts &/or compare concepts against each other

• Delivered quickly & cost effectively: - Project turnaround: 2 - 4 days

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Sampling Capabilities

Sampling Capabilities Standard Package

Total Package cost $10,500 Fully customised packages are also available

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• 20,000 clicks - core target only, no wastage

• CPC: 0.50

• 4 week duration

• Account management (per campaign/ per month)

• We enable cost efficient sample distribution & data collection

• Use our database to access your exact target audience to distribute your samples

• Pay per click

• No wastage - only your exact target audience are invited to receive samples

• Enables immediate capture of recipient details online

• A one-step transition from sample to your website

We provide You ownWe enable

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The Delivery Process

You input

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Research Flow

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Where we collect our answers

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We thank you for your attention

SALVADOR KLEIN

Profile: Male, NSW, 25-30, Born in Canada, Super ninja, Cocktail maker, Friday hug specialist

Mail: [email protected]

Phone: + 61 2 9333 9708

Mobile: + 61 410 617 663

Agency Account Director

or

mailto:[email protected]

http://nextbutton.pureprofile.com/demo/

pureprofile - PR capabilities

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