PURE OUD PURE LUXURY...History Fragrance Du Bois is a niche luxury perfume house born of the richest...
Transcript of PURE OUD PURE LUXURY...History Fragrance Du Bois is a niche luxury perfume house born of the richest...
PURE OUD • PURE LUXURY
• Fragrance Du Bois
• The Oud Story
• Fragrance Industry Forecast
• Product Range
• Ready-to-wear Range
• Customised Range
• Fully Bespoke creations – by appointment only
• Flagship Boutiques
• Boutique Images from Singapore and KL
• Our Master Perfumer
• Our Marketing Partners
• Amber Lounge @ the Grand Prix
Singapore . Abu Dhabi . Monaco
• Lamborghini Events in KL
• New collaborations in 2015 – introducing La Maison Du Bois
Content
History
Fragrance Du Bois is a niche luxury perfume house born of the richest essences of
nature, crafted by fifth generation perfumers from the 17th Century French tradition of
Grasse. Our exquisite fragrances will transport you to yesteryear, invoking long lost
memories, fleeting feelings, bursts of joy. The beguiling creations will strike a chord with
your deepest, most intimate and unique selves.
Inspiration
Our inspiration is derived from the beauty and purity of nature itself. At the heart of all
Fragrance Du Bois’ creations is our signature Oud, which is both distinctive and unique,
exuding the ultimate in luxury.
Expertise
Our perfumers are artisans who revel in their craft - masters of capturing the essence of
nature. Each note is carefully selected, and then blended to perfection, as a shimmering
symphony of scent is composed.
Fragrance Du Bois
• Aquilaria tree - ENDANGERED SPECIES
• Partnership with sustainable plantations managed
by Asia Plantation Capital
• Luxury with a conscience
• Covered by international certification, CITES
(www.cites.org), and conforms to IFRA regulations
(www.ifraorg.org).
The Oud Story
• Known as “liquid gold” in Middle Eastern Cultures
• Highly complex and intense
• Used in fragrances for centuries
• Now known as the fragrance of the 21st Century
• Most major brands have launched their own Oud fragrance
Fragrance Industry Global Forecast
Global Industry Analysts (GIA)
2013 2015
28
US$ Billion
2017
36
33
Year
Ready-to-wear Range
Shades Du Bois Range of Fragrances
Crystal Bottle 100ml – retails at US$800
Crystal Bottle 50ml – retails at US$479
Privé Range of Fragrances
Ready-to-wear Range
Crystal Bottle 100ml – retails at US$800 Crystal Bottle 50ml – retails at US$479
Ready-to-wear Range
Brume de Parfum
Black Bottle 50ml – retails at US$281
Travel Exclusives
Exclusive Travel Sets.
Choose from a set of 3
fragrances in slim, 12ml
twist canisters or 2
fragrances in 15ml
bottles for easy,
convenient use
on-the-go.
3 x 12 ml Travel Set
retails at US$318 2 x 15 ml Travel Set
retails at US$318
Travel Exclusives
Serum Pens are sold individually at US$56
A slim silver
fragrance pen
containing
concentrated,
alcohol-free serum
that provides an
intense, lasting and
desirable fragrance.
Serum Pens
Home Fragrance
Candles 180gr retails at US$120
Customised Range
Crystal Bottle 30ml retails at US$479
Maître Parfumeur Consultations
• Fragrance Du Bois offers a
unique in store consultation with
our Maître Parfumeur
• Clients can embark on a journey
to discover their own unique
scent through a highly
investigative process
• This consultation takes
approximately an hour to
complete
• Customised fragrances will be
ready for collection in a few hours
Fully Bespoke Creations
By appointment only
• Fragrance Du Bois offers a
unique experience of a bespoke
fragrance creation with our
Master Perfumer
• The experience has to be
arranged in advance and is subject
to the perfumer’s availability
• The consultation and creative
process takes anything between a
few weeks to a few months
• Prices start from US$12,000
Crystal Bottle 100ml
Our Master Perfumer
FRANÇOIS MERLE-BAUDOIN • Grandson of the perfumer who helped to create the iconic Anaïs
Anaïs
• The nose behind Oud Noir Intense, Oud Sahraa and Oud Couture
Singapore Flagship Boutique at the Fullerton Hotel
Boutiques
Scent table with fragrance cloches
Luxurious lounge areas & private bespoke perfumery organs
KL Flagship Boutique at Starhill Gallery
KL Flagship Boutique at Starhill Gallery
KL Flagship Boutique at Starhill Gallery
Our Master Perfumer, François Merle-Baudoin at work
Official Perfume of the Amber Lounge
Fast cars and fashion runways; Fragrance Du Bois brings fine fragrances to this
lux mix by partnering with the Amber Lounge.
Oud Noir Intense launched at the Amber Lounge, Singapore Grand Prix 2013
The dark knight of the Shades, which exudes danger and intrigue, is the only
accessory required after dark. Oud Noir Intense channels the highly-charged
adrenaline of life in the fast lane.
Sahraa Oud launched at the Amber Lounge,
Abu Dhabi Grand Prix 2013
Sahraa Oud is a creation which
invokes the mystery and majesty
of the desert. Beautiful mellow
notes of Oud in the base and
exquisite rose absolute in the
heart, the fragrance is both
captivating and alluring.
Bespoke Creation for Sonia Irvine
Fueled by the success of fragrances Oud Noir Intense and Sahraa Oud – Du Bois
elevates senses to even greater heights by debuting a new bespoke perfume created for
Sonia Irvine, founder of the Amber Lounge.
Regarded as the pioneer of the F1 nightlife experience, Sonia has been creating the most
sought after post-race parties since 2003.
Oud Amber Intense
Dynamic, fresh and exciting, Oud Amber Intense -
crafted exclusively for Sonia Irvine - reflects the creative
vision and entrepreneurial spirit that successfully
inaugurated the glamorous Amber Lounge events.
Drawing inspiration from the Orient, Oud Amber
Intense has a spicy, citrusy opening, with notes of
bergamot, tangerine, black pepper and cinnamon.
Flowers, fruity wood notes of neroli, rose, blackcurrant
and patchouli infuse the heart, and are held together
with an amber accord. The mélange enraptures the senses,
with a finish of musk and Fragrance Du Bois’ signature
100% pure, natural Oud.
Oud Amber Intense Launched at the Amber Lounge,
Monaco Grand Prix 2014
Endorsed by the Prince Albert II of Monaco
Foundation.
Proceeds of sales go to the Prince Albert II of
Monaco Foundation and to the official charity
for the Amber Lounge Monaco 2014
Retail Launch in Singapore Sept 2014
15ml retails at US$185
100ml retails at US$1175
2014 EVENTS
Dame Shirley Bassey with
Fragrance Du Bois Director
HSH Prince Albert II
of Monaco
Scenes from Monaco
Nico Rosberg joined the Amber Lounge party
in Abu Dhabi and Monaco
2014 EVENTS
Limited Edition 70ml Oud Amber Intense unveiled in Monaco – Retail Price USD4000
Scenes from Monaco
Supporting a Cause
As a result of Fragrance Du Bois’ commitment to using only sustainably-sourced
ingredients, the fragrance has been endorsed by the Prince Albert II of Monaco
Foundation. 5% of the proceeds go to the Prince Albert II of Monaco Foundation and
another 5% goes to the Brain and Spine Foundation. The Prince Albert II of Monaco
Foundation is a foundation dedicated to the protection of the environment created by
HSH Prince Albert in 2006. The Brain and Spine Foundation is the official charity for the
Amber Lounge Monaco 2014, a decision made by Sonia Irvine in light of F1 driver
Michael Schumacher’s accident last December.
With the sale of each fragrance, Fragrance Du Bois will work with its sustainable
plantation partner to plant one Aquilaria tree - the source of the Oud in all Fragrance Du
Bois’ fragrances - and one teak tree, with the Plant Genetics Programme supported by the
Thai Royal Family.
Signing Ceremony with the Foundation of Prince Albert II of Monaco (FPA2)
Left to Right: Sonia Irvine, Founder of the Iconic Amber Lounge; FPA2 Vice President and CEO H.E.
Mr Bernard Fautrier; HSH Prince Albert II of Monaco; Gary Crates, Fragrance Du Bois Group Director.
Sonia Irvine and Alexander Rossi of the F1 Marussia team
Oud Amber Intense Global Retail Launch
Sonia Irvine signing autographs during the Oud Amber Intense Global Retail Launch
Scenes from the Singapore Grand Prix Amber Lounge After Party
Gordon Ramsey
Model with Singapore Designer Francis Cheong and Sonia Irvine
Singer Estelle
F1 Driver’s Fashion Show
2015 Lamborghini Huracán 620-2 Super Trofeo Launch in Kuala Lumpur
Jimmy Choo at the 2015
Lamborghini Huracán
620-2 Super Trofeo
Launch
New Collaborations in 2015
• In 2015, Fragrance Du Bois will be announcing new collaborations in the fragrance world which will bring in the concept of La Maison Du Bois
• Fuelled by the success of Fragrance Du Bois luxury boutiques in Singapore and KL, Fragrance Du Bois has forged new partnerships with like-minded brands to expand it’s offering
• Each brand has been handpicked by Fragrance Du Bois for their unique style and fragrance. Some fragrances contain Oud oil and others are complementary to Fragrance Du Bois’ own style and ethos
• This now positions the boutique as La Maison Du Bois, the retailer of niche high end perfumes. All new collaboration brands in La Maison Du Bois are currently not offered in South East Asia and will be exclusively distributed by Fragrance Du Bois, keeping in line with the brand’s identity of being niche and exclusive
Co-brands under the La Maison Du Bois umbrella
Number One selling fragrance in Harrods, London
Number One selling fragrance in Fortnum & Maisons and Bloomingdales
Quintessentially French Brands
Quintessentially French Brands
Quintessentially French Brands
Quintessentially French Brands
Quintessentially French Brands
To Spread Glamour and Beauty!
La Maison Du Bois display concept
La Maison Du Bois display concept – Pop-up Store
La Maison Du Bois display concept – Pop-up Store
La Maison Du Bois display concept – Pop-up Store
PURE OUD • PURE LUXURY