Copyright © 2010 by Rob Monahan and Neill Alleva. All Rights Reserved

All tour names in this guide are reserved and trademarked by Chocological Publishing. Professor Chocolate™ is a trademark of

Rob Monahan and Neill Alleva.

History: For much of the 20th cen-tury, the American chocolate scene was dominated by two competing companies: Mars™ and Hershey™. The Mars company makes beloved American confections such as Snick-ers, M&M’s, and Orbit Gum. We are known to chomp on the occasional Snickers or throw back a few M&M’s, but with the caveat that it’s closer to candy than it is to chocolate. Enter Pure Dark. Pure Dark is ensconced on a cute and unassuming corner of Bleecker Street in Manhattan’s Greenwich Village. According to the spiel that customers receive from a trained employee, Americans have been fi xated on milk chocolate for quite some time, so Pure Dark has taken up the task of educating the American consumer about why small-batch dark chocolate is just as good,

and may be even better for you than milk chocolate. Though Pure Dark is not run by a single chocolatier, the chocolate is handcrafted and unprocessed, cer-tainly with the discerning chocolate consumer in mind. Namely, you.

Experience: Pure Dark opened in the fall of 2008 with a focus on chocolate education. Truffl es and bonbons are not sold here, but don’t let this keep

Pure Dark™

350 Bleecker Street

New York, NY 10014

917.284.1927

puredark.com

CHOCOLATIER:Mars, Inc™

CHOCOLATE USED:Proprietary blend of premium choco-late beans from West Africa, Dominican Republic, and South America.

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• Trail Mix: Pure Dark™ Chocolate-Covered Nibs, Crystallized Ginger & Pecans

• Chocolate SLAB: Serious Dark Chocolate with Caramelized Nibs & Coarse Sugar

May we suggest our favorites?

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HOURS: Mon–Thurs: 12pm–7pmFri and Sat:11am–8pmSun: 11am–6pm

SUBWAYS:1 to Christopher Street/Sheridan Square

SHIPPING:Year-round shipping via FedEx and USPS within the Unites States.

you away from the exquisite and pris-tine-like character of Pure Dark. The brown-hued walls and faux cacao trees and pods resembles the interior of a South American rainforest. There are a couple of different stations or “bars” in Pure Dark, all of-fering top-shelf chocolate in a vari-ety of ways. For starters, there is the chocolate bark station. This station offers different blends and percent-ages of cocoa bark with helpful taste tests from willing employees. Toward the back of Pure Dark, there is another station. This one is devoted to a fun chocolate enter-

prise: mixing fruits, nuts, and choco-late, which can be bought by the ounce. The trail-like mixes alone are worth the visit to Pure Dark, invigor-atingly crunchy from the fi rst to the last handful. Ask for free samples, and the friendly staff will always oblige and educate. Be sure to also try the hot chocolate mixes, but beware! The hot chocolate is very rich and worth sharing with a buddy.

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Notes:

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