Purdue University is an Equal Opportunity/Equal Access institution.

Purdue Extension

Chuck Hibberd, Director

Purdue Extension

Chuck’s Vision for Purdue Extension

Purdue Extension

will be the premier provider

of research-based information

for the residents of Indiana and beyond

to enhance people’s lives

and livelihood

Purdue University is an Equal Opportunity/Equal Access institution.

Land-Grant Mission

Teaching

Research

Extension

International Programs

Purdue University is an Equal Opportunity/Equal Access institution.

Integrated Mission

Purdue University is an Equal Opportunity/Equal Access institution.

Extension Research

The Research-Extension Continuum

Purdue University is an Equal Opportunity/Equal Access institution.

ClienteleCondition

Extension programs Educational ResourcesWorkshops/ ConferencesDemonstrations/ Field DaysNew technologyMedia

Adaptation and

Application

Discovery/ Knowledge

Issues (Problems and Opportunities)

Integrated Team?

Purdue University is an Equal Opportunity/Equal Access institution.

Purdue University is an Equal Opportunity/Equal Access institution.

Purdue University is an Equal Opportunity/Equal Access institution.

Purdue University

• Engagement – Vice Provost– Technical Assistance Program– Center for Regional Development– Center of Young Entrepreneurs– Small Business Development Centers

• Purdue Extension

Purdue University is an Equal Opportunity/Equal Access institution.

Purdue University is an Equal Opportunity/Equal Access institution.

Extension in Your Department• Academic Departments

– All except Biochemistry– Specialists and A/P Staff

• Role of Extension in your department– Translate research-based information– Inform research and teaching– Connect with clientele– Promote scholarship

Purdue University is an Equal Opportunity/Equal Access institution.

County-based Extension

• 93 offices

• 274 Educators

• Budget– 45% County– 40% State– 15% Grant/Fee

• Front DoorPurdue University is an Equal Opportunity/Equal Access institution.

Collaboration to Accomplish the Extension MissionExtension Educators• Program delivery with some

development• Local/regional focus (real-time

response to issues)• Issue identification & program

strategy – functions as convener/mobilizer, change agent, transformer, developer

• Resource development– Collaborate on educational resources– Evaluates creative teaching methods– Fee revenue, donations, etc.– Partnerships

• Extensive direct teaching in a variety of settings

• Follow-up (one-on-one, media)• Program assessment

Extension Specialists• Program development with

some delivery• Regional/national focus (focus

on problem prevention and proactive solutions)

• Issue identification & resource development strategy

• Resource development• Publications, websites, decision-support

tools, curricula• Explores creative teaching methods• Grants, etc.• Partnerships

• Direct teaching focused on major conferences, workshops or regional programs

• Program assessment

Purdue University is an Equal Opportunity/Equal Access institution.

Research Scientists

Purdue University is an Equal Opportunity/Equal Access institution.

Educators

Extension Specialists

Clientele

So, who gets to play?

Everyone is important to the process and to the solution!!!

Excellence in ExtensionWe recognize:

– Outstanding, broad-based customer service– New audiences– Transformational extension programs– Innovation and creativity– Scholarly outputs

• Publications, curricula, web resources, new technology, etc.– Teamwork (specialist/educator/constituent)– New partnerships and resources– Leadership– Organizational citizenship– Extending your circle of influence

Purdue University is an Equal Opportunity/Equal Access institution.

Elements of a Transformational Extension Program

• Choose real issues, important to our clientele• Educational objectives (Logic model)

– Identify outcome, target audience, method

• Adequately resourced– Educational resources– Funding – entrepreneurism is crucial

• Effectively marketed• Delivered in a learner-centered environment• Assess outcomes (short, medium & long-term)

Purdue University is an Equal Opportunity/Equal Access institution.

Purdue University is an Equal Opportunity/Equal Access institution.

Raising the Bar

Purdue University is an Equal Opportunity/Equal Access institution.

Transformational extension programs (educational and empowerment

strategies focused on complex issues)

One-on-one contacts, service roles

Media work, civic club presentations and other strategies to disperse

information

Workshops, conferences and other educational strategies with specific

learning objectives

Potentially high individual impact

Probably low impact but wide dispersal of information and ideas

High impact to target group (could be transformational on relatively simple issues)

Broad-based impact with significant changes in behavior, practice or condition

Level 1

Level 2

Level 3

Level 4

Low

High

Dep

th o

f pr

ogra

mm

ing

Things to know about Extension

• Focus on issues important to our clientele

• Effective educational resources and programs

• Scholarship

• Make a positive difference

Purdue University is an Equal Opportunity/Equal Access institution.

Extension Session – 12:30 pm

• Scholarship of Extension – Tom Jordan

• Transformational Extension Programming – Peggy Titus

• How to succeed?– Maria Marshall, Ag Economics– Mike Schutz, Animal Science

Purdue University is an Equal Opportunity/Equal Access institution.