PunchingThroughB2BContentMarketing...B2B organizations most successful at content marketing spend...
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Goals achieved by using content marketing for B2B marketers: Per dollar, content marketing produces roughly 3 times more leads than traditional outbound marketing and costs 62% less. 3X 62% social media email their organization's website/blog Most used organic content distribution channels for B2B marketers: 91% 87% 89% For B2B organizations, the average percentage of total marketing budget spent on content marketing is 26%. B2B organizations most successful at content marketing spend 40% of their total marketing budget (not including staff) on content marketing, while the least successful spend 14%. 40% 40% 40% LinkedIn dominates lead generation with more than 80% of B2B leads generated through social media coming from them. Most used paid content distribution channels for B2B marketers: audio / visual written digital content images Most increase use of content type for B2B marketers: 64% 61% 56% Businesses publishing 16+ posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles. 3.5X 16+ Amount B2B marketers were concerned with content marketing issues: Most used techniques by B2B marketers for researching target audience for content marketing: 74% 73% 65% sales team website keyboard WORLD’S BUSINESS-TO-BUSINESS CHAMIONSHIP THE GREATEST FIGHT IN HISTORY Presents DIRECT FROM MARKETING EXPERTS Content marketing might not be the easiest way to promote your business, but it might ultimately be the most impactful. Don’t be a lightweight when it comes to content marketing. Let’s get in the ring and KO the numbers that drive this marketing tactic in the B2B space. 14% 14% 14% 80% 80% 80% Sources: https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/ https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/ https://contentmarketinginstitute.com/2018/10/research-b2b-audience/ https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/ https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/ https://contentmarketinginstitute.com/2018/10/research-b2b-audience/ https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/). multiview.com multiview.com Social media advertising / sponsored posts Sponsorships / workshops, branding, booths SEM / pay-per-click 66% 61%
Transcript of PunchingThroughB2BContentMarketing...B2B organizations most successful at content marketing spend...
Goals achieved by using content marketing for B2B marketers:
Per dollar, content marketing produces roughly 3 times more leads than traditional outbound marketing and costs 62% less.
3X 62%
social media email their organization's website/blog
Most used organic content distribution channels for B2B marketers:
91% 87% 89%
For B2B organizations, the average percentage of total marketing budget spent on content marketing is 26%.
B2B organizations most successful at content marketing spend 40% of their total marketing budget (not including staff) on content marketing, while the least successful spend 14%.
40%40%40%
LinkedIn dominates lead generation with more than 80% of B2B leads generated through social media coming from them.
Most used paid content distribution channels for B2B marketers:
audio / visual written digital content
images
Most increase use of content type for B2B marketers:
64% 61% 56%
Businesses publishing 16+ posts a month get almost 3.5 times more traffic than businesses publishing zero to four articles.
3.5X16+
Amount B2B marketers were concerned with content marketing issues:
Most used techniques by B2B marketers for researching target audience for content marketing:
74% 73% 65%
sales team
website
keyboard
WORLD’SBUSINESS-TO-BUSINESS
CHAMIONSHIP
THE GREATEST FIGHT IN HISTORY
Presents
DIRECT FROM MARKETING EXPERTS
Content marketing might not be the easiest way to promote your business, but it might ultimately be the most impactful. Don’t be a lightweight when it comes to content marketing. Let’s get in the ring and KO the numbers that drive this marketing tactic in the B2B space.
14%14%14%
80%80%80%
Sources:https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/https://contentmarketinginstitute.com/2018/10/research-b2b-audience/https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/https://contentmarketinginstitute.com/2019/10/success-differentiators-b2b-research/https://contentmarketinginstitute.com/2018/10/research-b2b-audience/https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/).
multiview.com
multiview.com
Social media advertising /sponsored posts
Sponsorships / workshops, branding, booths
SEM /pay-per-click
66%
61%
