Doubles Facts Doubles with Pictures Doubles without Pictures Pictures Only.
Punch it Up with Pictures Presentations with Visual Power
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Transcript of Punch it Up with Pictures Presentations with Visual Power
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Punch it Up with PicturesPresentations with Visual Power
Betha GutscheMichael Porter
Louise WhitakerTony Tallent
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Punch it UP with Pictures
Presentations with Visual
POWer!
Betha Gutsche Michael Porter Louise Whitaker Tony Tallent
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The power of image
Betha Design: TOP principles and elements
Michael
Practical punch-upsfor PowerPointLouise & Betha
Get the picture? Let the picture get you
Tony
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POWer!
The
of Image
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Do you know your PowerPoint rules?
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7X7 Rule for PowerPoint
• The 7X7 rule is easy to remember• Use seven bullets per slide• Use seven or fewer words per bullet• In addition to the slide title• 32-point font is a readable size• Uses most of available space• Did you get all that?
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No more than six words.
EVER.
(Seth Godin)
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Avoid cognitive overload
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Cognitive (over)load
Numbers charts graphs and words
Written words and text text text
Words words words
Spoken words and sounds and words
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A slideumenttries to put toomuch informa-
tion on one slideor on a series of slides, thus tax-ing the cognitive limitations of
the human brain,not to mention
the capacity ofhuman vision to de-
cipher 12-point text from 20 feet or more
and to make all the ne-cessary mental calcu-lations and associat-ions before moving
on to the next slide.
handouts rock!
SLIDEUMENT
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Image trumps text
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Hubby’s New Puppy
• The perfect dog for us• Perfectly house-trained• About the size of a football• Metallic silver color• Barks only at loud noises• Runs on 4 AA batteries• We named him Sparky
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Sparky
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Reduce and simplify text
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The Made To Stick Principles• Simple — find the core of any idea • Unexpected — grab people's attention by
surprising them • Concrete — make sure an idea can be grasped
and remembered later • Credibility — give an idea believability • Emotion — help people see the importance of
an idea • Stories — empower people to use an idea
through narrative
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S U C C E SSIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTION
STORIES
S
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Embed text in image
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Green Libraries
• More libraries going “green”• Using energy more efficiently• Generating less waste• Conserving water• Purchasing green products• Incorporating green features
into the design of new buildings
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Libraries
go green
Reduce wasteConserve energyDesign greenBuy green
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Text = image
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Libraries Shine in Tough Economic Times
A slowing economy drives more people to use the library
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Libraries
in tough economic times
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Avoid chart-junk
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Librarian v Search EngineOverall satisfaction with information provided
Source: Perceptions of Libraries and Information Resources, OCLC, 2005
Libr
aria
n
Sear
ch e
ngin
e48%60%
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Integrate image and text
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Inserting clip art images
• In the Clip Art task pane, enter a search term, for example: “balloon”
• Click Go• Scroll through the thumbnails of images
until you find one you like.• Click the image and it will appear
on the slide.• Move and resize the image
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Ente
r sea
rch
term
4 steps to clip art
Click image
Scroll thumbnails
1
4
3
Image appears in slide
Click Go
2
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Storyboard the low-tech way
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Storyboard for this presentation
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3-step process1.
brains
torm
2. chunk
3. Storyboard it