Pump Up the Volume! Strategies to Increase Your Sales
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Pump Up the Volume Strategies to Increase Your Sales
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Are you making the most of your Coffee Shop Manager technology? In this informative class, coffee industry insiders Andrew and Kim will give insight into ways you can drive customer loyalty with built-in CSM features and Granbury’s loyalty rewards, marketing, online & mobile ordering tools.
Transcript of Pump Up the Volume! Strategies to Increase Your Sales
Pump Up the Volume
Strategies to Increase Your Sales
10/21/2014 2
• Discount
Opportunities
• Benefits of
Membership
• Expanding Your
Reach
Overview
Just the Facts
Revenue increases at a much higher rate with Loyalty!
Chance that a 1st
time customer will become a regular
30%Chance of a new customer becoming a regular if they buy 3 times quickly
67%
Non-Loyalty customers that will return 3 times
4%
10/21/2014 4
• Discounts are a
great way to bring
people back!
• Have event nights?
• Special prices?
• Ladies night?
Discounts
10/21/2014 5
• Discounts are
opportunities to
spotlight menu
items.
Discounts
Benefits of MembershipMemberships build reoccurring
revenue!
10/21/2014 7
• How do you fill
your seats?
• Why not offer them
special incentives?
Memberships
10/21/2014 8
• Ensure Success!
• Plans should not
be an after thought.
• Plans need to have
goals.
• Plans need to be
monitored.
Memberships
10/21/2014 9
• Engage customers
using media
vehicles.
Expanding
10/21/2014 10
• Online Ordering
reduces barriers.
• Online Ordering
creates
convenience.
Expanding
10/21/2014 11
• 50% of consumers
surveyed had
turned away from a
restaurant due to
long lines in the
past.
Expanding
Bean Counting 101
Revenue increases at a much higher rate with Loyalty!
Chance that a 1st
time customer will become a regular
30%Chance of a new customer becoming a regular if they buy 3 times quickly
67%
Non-Loyalty customers that will return 3 times
4%
10/21/2014 13
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