BUSINESS STUDIES

MADE BY- UTKARSH TRIPATHI

COMPANY PROFILE

• A Germany based company engaged in manufacture of sport equipment operating worldwide through its subsidiaries.

DIVISION OF OPERATIONS• Footwear range; cross training, motor sports, running,

soccer, tennis etc.

• Apparel line; t-shirts, track jackets, pants and hooded sweat shirts.

• Accessories; backpacks, belts, headwear, socks and utility bags.

HISTORY

Dassler brother in the year 1924 formed a company named Gebrüder Dassler Schuhfabrik (DASSLERS BROS. SHOE FACTORY).

In 1948 they split their business , adolf dassler named his company as ADIDAS and rudolf dassler named his as RUDA (RUdolf DAssler) but later changed it into PUMA .

It’s headquarter is located in germany Puma became a public company in 1986

First logo of Puma

PUMA TODAY• Puma AG has approximately 10,700

employees and distributes its products in more than 80 countries

• Its ceo is bjorn gulden since april 2013• Puma is the main producer of enthusiast

driving siuts, racing shoes, casual shoes and apparels also.

• They are the prime producer in formula one and NASCAR especially.

• It is the official sponsor of Fifa world cup.• It is in collaboration with famous

automobile companies like bmw and ferrari

PHASES IN MANAGEMENT

PHASE I :• Puma’s long-term corporate development plan starts

whereby the aim is to restructure the company and establish a solid financial footing.

• Puma registers a profit for the first time since its IPO in 1986

• Puma represents its Puma cell technology, the first foam free mid-sole

PHASE II :• Puma’s long-term plan starts. They aim to reposition the

brand through investment in marketing and product development.

• Puma and Jil Sander jointly launch a footwear collection.• Puma opens its door for e-commerce by creating their

website, www.puma.com.

PHASES IN MANAGEMENT(continue)

PHASE III :• PHASE III further aims to explore potential of the brand by

generating desirable and profitable growth.• Puma finally signs on the official supplier of apparel and

footwear in the FIA world RALLY CHAMPIONSHIP WRC.• Puma becomes the official supplier of racing shoes to MICHEAL

SCHUMACHER.

PHASE IV :• In PHASE IV puma empowers itself to be the most desirable

sportslifestyle company.• Puma enters into a contract with worlds premier motorcycle

company DUCATI and sponsors one of the top Moto GP teams.• Puma plans to develop sports fashion collection of the brand.

OVERSEAS SALES

Sales

ASIA/PACIFIC

AMERICA

EMEA

750

1350

1100

vs. PUMA ADIDASMixing the influences of sports, lifestyle and fashion

Improving every athletes performance through innovation,

Fits your active lifestyle. Performs at the highest level

-Distinctive trend setting styles-Branded retail experiences-Co-developing celebrity lines-Co-branding partnerships-Mass customizations-Promotional events

-footwear technology innovations-Automatic customization-Co-developing celebrity lines-Classic styles and heritage-Tradition-Mass customization

Mixing the influences of sports and lifestyle

Clear, orderly, practical, hi-tech, classic, sophisticated, sincere.

SWOT ANALYSISSTRENGTHS OPPURTUNITIES

Experiences in R&D Fitness type

Branding Technology

Management and international strategy Acquisitions and Sponsorship

WEAKNESS THREATS

Missing sports segments Actual economic condition

Low financial resources compared to rivals

High competition and imitation of products

ANNUAL STATISTICS

ANNUAL STATISTICS

ANNUAL STATISTICS

THANK YOU