PULSAR TRAC
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Pulsar TRAC Social Audience Intelligence Pulsar TRAC is an advanced social intelligence platform designed for researchers and planners byresearchersandplanners.Wehavedeveloped a robust research framework to analyse and interpret social data to move the industry beyond basic keyword social media monitoring platforms. With the most intuitive dashboard available, Pulsar TRAC is the only platform that allows to you to mine big social data by: Topic (keyword tracking) Reach (visibility analysis) Audience (mapping and segmentation) Content (diffusion through networks)
Transcript of PULSAR TRAC
Pulsar TRACSocial Audience Intelligence
Pulsar TRAC is an advanced social intelligence platform designed for researchers and planners by researchers and planners. We have developed a robust research framework to analyse and interpret social data to move the industry beyond basic keyword social media monitoring platforms.
With the most intuitive dashboard available, Pulsar TRAC is the only platform that allows to you to mine big social data by:
Topic (keyword tracking) Reach (visibility analysis) Audience (mapping and segmentation)Content (diffusion through networks)
What people say about Pulsar
The immediacy of Pulsar is so important; we are able to get very real and live feed back that is an unedited, unfiltered reality of what people think about the Tesco brand and our competitors. Alongside monitoring brand love, the Pulsar team reporting feeds into our communications in real time so that we can react to customers needs.
For example, during our large Easter egg hunt promotion we increased engagement levels by 150% by up weighting prize selection based on real-time feedback, and during the horse meat scandal of 2013, Pulsar’s hourly reporting was used by senior stakeholders in the business to inform our PR response during the first 2 weeks of the crisis.
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Alicia Howard Head of Social Media & Digital ContentTesco
Pulsar provides us with an easy-to-use dashboard and the accurate and reliable social data that we require to make both tactical and strategic business decisions.
The regular reports we receive as part of our subscription enable stakeholders across the whole company to gain valuable insights into how our brands, products and services are performing.
I have no hesitation in recommending Pulsar TRAC to anyone who is looking for a high quality social insight platform and who want to work with a team that can add real value to your social strategy.
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Jake SteadmanHead of Real Time Research, Business Intelligence, O2 Telefónica UK
Track conversations in 175 languages with ‘best in class’ coverage of both social and non-social sources. This gives you both the scale and quality of data to conduct robust analysis and make better decisions.
Trust your data
Get insights from 1.55 billion people: Back in 2015 Pulsar was the first tool to integrate Facebook Topic Data, which allows you to analyse trending topics, sentiment. What’s more, you can see the demographic profile of everyone talking to see if you are reaching the right people.
Facebook Topic Data
“Pulsar TRAC is the only platform that can allow you to combine three different types of tracking; keyword based tracking, audience mapping and content diffusion.”
Analyse Images
Pulsar VISION offers the most advanced deep learning tools to help you make sense of images in social media. Simply put, Pulsar now helps you understand the content and the context of a picture by analysing the picture itself.
Track any digital content (video, advert, website) on the social web, see how it is shared across networks in real-time and who is sharing it.
Understand what drives its viral appeal to create more relevant and engaging content strategies.
“Pulsar TRAC advanced location detection gives you up to 100% geo-localised data by city and country.”
Track content
Identify and listen to specific group of people in social media. Profile and benchmark your fan base vs competitors to understand who they are, what they like and who they are connected to for richer segmentation and incisive planning.
“Pulsar enables accurate audience segmentation, allowing you to see exactly what type of person is engaging with your brand, product or industry across social channels.”
Know your audience
Full-blown, real-time, interactive data visualisations to help you mine complex social data at a glance.
“The Treemap visualisation shows the most frequent topics by social media channel.”
Visualise big data
Universal influencers don’t exist. Domain-specific influencers do exist. Influence is based on credibility, trust, reach, network quality and timing. This is why we measure influence contextually and in real-time, by looking at how impactful people are about a specific topic and within specific social networks and categories. This enables you to target your social communications precisely at those who will amplify your social campaigns the most.
“The Network map visualises the engagement patterns within your audience and identifies the most influential users.”
Find real influencers
Content is only the starting point. When a conversation comes in, Pulsar TRAC enriches it in real-time with 30 types of metadata, ranging from demographics and behaviours to location, semantic tagging and link analysis. It’s only when you build the context of a conversation that you see the full picture.
“The visualisation shows the most shared content within the data set, ranked by number of shares and click-through data.”
Give you context
Pulsar TRAC’s 14 granular data filters include User Bio search, Klout, Reach and Engagement levels. These give you the ability to quickly make sense of complex data sets through slicing the data by audience segment, behaviour or influence.
“Slice and dice the data with contextual, behavioural and content filters.”
Advanced filtering
Tag and annotate any piece of content and author using custom taxonomies to enable advanced content analysis and real-time segmentation.
Dynamic taxonomies
Aggregate multiple datasets and queries in customised visualisations to fit the needs of your business and make the analysis process more relevant, efficient and real-time.
Connect the dots
“Use both automatic and manual content coding to connect social data to existing business categories and segmentations.”
“The Bundle visualisation shows the most frequent correlations between keywords or topics.”
Email Alerts
Use Pulsar’s intuitive alerts system to keep on top of who, when and how people are talking about your brand without having to log in to the platform.
“Alerts are quick and easy to set up, and can be sent to anyone, even those without log-ins to the tool.”
Weekly or monthly social media insight
Product launch or campaign reviews
Real-time crisis reporting
Insight reports responding to a specific business question or product category
Competitive landscape reviews and strategic positioning analysis
Mapping audiences, their social networks and interests
Influencer mapping for strategic social media PR
Identifying consumer need- states for innovation projects
Strategic Insight & Recommendations
Pulsar TRAC is run by a global team of experienced social media researchers and planners with a robust mix of qualitative and quantitative experience. The team will help you set up your projects and deliver continuous strategic insight and recommendations via a range of customised reports including:
