Puget SoundOff presents: Media Literacy
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Transcript of Puget SoundOff presents: Media Literacy
MEDIA LITERACY
Information overload?
spend 6.5 – 8 hours/day interacting with media
63 percent have cellphones
55 percent belong to social networking site 59 percent create online content 57 percent watch YouTube
Around the world, youth today ...
video games
+ magazines
+ newspapers+ cell phones
+ web sites
+ radio+ movies
thousands of media messages each day
}medium: a mode of sending information
And don't forget ...
More media messages = more information to decipher
Where's it all coming from?
Media giants!Since the 1990s, media companies have been merging, creating complex -– and powerful -- business relationships.
Companies that originally focused on one type of media (news), merged with other types of media companies (movies).
Media giants!Today, the majority of news and information we consume is created by one of eight companies:
Disney (market value: $72.8 billion)AOL-Time Warner ($90.7 billion)Viacom ($53.9 billion)General Electric (owner of NBC, $390.6 billion)News Corporation ($56.7 billion)Yahoo! ($40.1 billion)Microsoft ($306.8 billion)Google ($154.6 billion)
Really?
8media companies
Really?
304,000,00+U.S. consumers
Media giants: (NewsCorp)Ownership in full or part by
But, wait! There's MORE:
Media giants: (Disney)Ownership in full or part by
But, wait! There's MORE:
Media Executives
Robert Iger Jeff Zucker Eric SchmidtPhilippe Dauman
Carol Bartz Jeffery Bewkes Rupert MurdochSteve Ballmer
So, what?
Fewer media owners means content conforms to the agenda of fewer people.
Fewer people in charge limits the
amount of diversity in media, which limits the number of underrepresented voices.
What can you do to beat the media giants?
Media literacy can affect …
✐
☤
health
possessions
education reputationeducation and career
community
politics
access mediaanalyze mediaevaluate mediarespond to mediacommunicate using media
Learn to:
1All media messages are constructed.
2Media messages are constructed using a creative language with its own rules.
3Different people experience willthe same media
message differently.
4 Media have embedded values and
points of view.
5Most media messages are organized to gain profit and /or power.
?What tools
can you use to give yourself a
voice?