Publix Junta Hispana Event Details
10
Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun 1. Hispanic central plaza where traveling vendors and local residents gather to buy and sell, esp. provisions, livestock and other necessities.
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A brief presentation introducing a Publix co-marketing opportunity: Junta Hispana in Miami on October 24 2010
Transcript of Publix Junta Hispana Event Details
Mercado Rodante (mer-ka-tho ro-don-teh) Spanish Noun
1. Hispanic central plaza where traveling vendors and local residents gather to buy and sell, esp. provisions, livestock and other necessities.
Crucial relationship building tool
70% are likely to purchase brands with a strong presence at Hispanic festivals & events
Often1st face-to-face interaction with a retailer and brands
Build a personal relationship with 10,000 Hispanic shoppers in one day◦ Source: Yankelovich/Cheskin Hispanic Monitor Study and Strategy Research Corp.
Only family-oriented Hispanic event
Free admission, free parking and alcohol-free
More than 25,000 attended 2009
Designed to appeal to all 20 Spanish-speaking countries
Hispanics at all levels of acculturation
5th consecutive year in Miami
October 24, 2010 at Tamiami Park
An event within an event - dedicated Publix plaza◦ Publix booth, a passport stamp booth◦ 12+ vendor booths◦ Publix mini-stage
Dora the Explorer & SpongeBob SquarePantsappearances◦ cultural performances◦ vendor brand character performances ◦ other family entertainment
A JuntaHispana Passport destination
Visit Publix Mercado Rodante to win◦ Personal computers
◦ Publix gift certificates, coupons for free products
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Miami is largest Publix Hispanic market
Miami DMA Hispanics spend $4.3 billion on food at home
Nickelodeon Hispanic Dora the Explorer & SpongeBob Square Pants
61.4% of Hispanic families have children under 17 years◦ Source:Scarborough Research Scarborough USA+ R2 2004
JuntaHispana appeals to the diverse Miami Hispanic market
Event radio, TV and Miami Hispanic newspapers
20,000 Event flyers in high density Hispanic areas
Publix signage at JuntaHispana main stage
Stage mentions at Publix mini-stage events
Publix Mercado Rodante is a passport destination◦ Win personal computers with passport stamp
Publix flyers in tower displays-Miami division
Eblast up to 1.0 million South Florida Hispanic households (event invitation & Publix flyer)
JuntaHispana provides event media support
All event design, production and execution
Coordinates sampling, warehousing, distribution, booths, tents, tables, chairs
Includes Spanish-speaking staff for your booth
Mini-stage talent, producer and host
Insurance, permits, equipment, booths, etc.
PromoPoint Marketing delivers all Publix-specific marketing◦ Email marketing, in-store flyer, flyer display, etc
Your 10’ x 10’ booth at Junta Hispana event◦ Includes Spanish-speaking staff of two
◦ Sampling, demonstrations and/or literature distribution
◦ Up to 10,000 samples distributed at each booth
½ Full-color ad in Publix Junta Hispana flyer◦ Flyer with advertising, recipes and/or coupons
◦ Packed in shipper displays at all 251 Publix Miami division stores (circ 225,000)
◦ Plus 25,000 at the Publix booth during Junta Hispana
Eblast email to 1.0 million homes near stores in the Publix Miami division◦ Click thru to a digital version of the flyer with ads, recipes and/or
coupons
10,000 Re-usable shopping bags handed out◦ Bags showcase sponsoring brand logos
Eric ZitelliDirector of Client SolutionsPromoPoint MarketingO 813-342-9559C [email protected]
Sue BartlettSenior Production ManagerPromoPoint MarketingO [email protected]
