Publishing backend data to the web
-
Upload
david-miller -
Category
Documents
-
view
1.130 -
download
1
Transcript of Publishing backend data to the web
![Page 1: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/1.jpg)
TERMINALFOUR & SunGard Higher Education
Unleashing your backend data on the web
SunGardHE European User Group 2011
Durham England
David Miller, [email protected]
Twitter: @terminalfour@jdavidmiller
![Page 2: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/2.jpg)
Topics
• Who we are and what to we do• Trends in Web Content Management• Back end data for web sites• Examples sites• Benefits• How can it be achieved• Other possibilities• Conclusions
Finally a Web Content Management System built for Higher Education 2
![Page 3: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/3.jpg)
3
“We make it really easy for organizations to deliver and manage very large, highly
devolved, multilingual Websites, Intranets and Extranets”
“We make it really easy for organizations to deliver and manage very large, highly
devolved, multilingual Websites, Intranets and Extranets”
TERMINALFOUR in a nutshell ...
Primary Market: Higher Education
Primary Market: Higher Education
Finally a Web Content Management System built for Higher Education 3
![Page 4: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/4.jpg)
About TERMINALFOUR
• Established in 1996• Over 200 clients (UK, US, Canada, Ireland)
• Focus on Higher Education• Over 68 Higher Education Clients • Educause, HiEdWeb, EduWeb, Edustyle,
Uwebd, UCISA, UKOLN and AIIM Members• Analyst tracked (Gartner, CMS Watch, Butler/Ovum)
– Top 30 WCM Companies worldwide (CMS Watch), Gartner Magic Quadrant for WCM
• Offices in UK, Ireland & US
Finally a Web Content Management System built for Higher Education 4
![Page 5: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/5.jpg)
5
Just Some of our University clients
Finally a Web Content Management System built for Higher Education
5
![Page 6: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/6.jpg)
Some of our new Higher Education Clients in 2010
6Finally a Web Content Management System built for Higher Education
![Page 7: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/7.jpg)
Joint SunGard Higher Education / TERMINALFOUR Clients
• Some common T4/SunGardHE clients1. University College Dublin
2. Goldsmiths College London
3. Southampton University
4. Liverpool University
5. Colombia Teachers College, NY
6. Dublin Institute of Technology
7. Athlone IT
8. Galway-Mayo IT
9. Tralee IT
10.Letterkenny IT
11. Waterford IT
• All SunGard Banner / Luminis users• Some have integrated Site Manager Web /
Intranet sites with SunGard products
Finally a Web Content Management System built for Higher Education 7
![Page 8: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/8.jpg)
Where WCM fits in the Higher Education world
• SunGardHE deals cover all aspects once students/staff have an internal ID
• WCM helps targeting mechanism for undergrads/postgrads/Staff BEFORE they get an ID – and once they leave
• Plus all the usual “web stuff”– Information dissemination
• Immediate (alerts), current and historical– Create and maintain Institutions identity– Window for the outside and inside world– Landing page for enquiries etc.– Primary Marketing tool
• WCM allows HE institutions to– Control update, save costs, react fast, “sell”– Deliver better quality, responsiveness and value for money
Finally a Web Content Management System built for Higher Education 8
![Page 9: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/9.jpg)
Trends in Web Content Management in HE
• Recruitment– CRM integration – landing page for enquiries and process– Build your own prospectus
• Increased Reach using Search Engine Optimization (SEO) – SEO statistics– Landing pages
• Increased Reach– Student reach, Alumni reach, staff reach etc.
• Mobile – Mobile presence, apps etc.
• Increased community activity – intranet/Portal – Collaboration, feedback
• Deliver “Project sites”– Controlled research and project information
Finally a Web Content Management System built for Higher Education 9
![Page 10: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/10.jpg)
Increased WCM activity using backend data
• Much information from web is already in back end systems– CRM data– Student records – ERP / HR– Research / Publications– Location / Logistics information– Statistics / Survey results
• Challenge– Secure delivery– Efficiently delivery– Up to date information– Selected data only
Finally a Web Content Management System built for Higher Education 10
![Page 11: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/11.jpg)
Types of data access
• Fully dynamic / real time– Can be embedded in pages
• Subscribed Feeds– RSS etc.
• Analytic– Drill down / dashboards– E.g. Evisions ARGOS product
• Active data – but not changing– Can be delivered in a static model– Up to date information– Selected data only
• Downloadable– For offline analysis with Excel
Finally a Web Content Management System built for Higher Education 11
![Page 12: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/12.jpg)
Example of “Back end data exposure”- University College Dublin
Finally a Web Content Management System built for Higher Education 12
![Page 13: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/13.jpg)
13
Joint TERMIUNALFOUR/SunGardHE client- University College Dublin
Finally a Web Content Management System built for Higher Education 13
Joint TERMINALFOUR / SunGardHE client
Over 110 Separate websites
Over 400 content contributors
Devolved Site management across all departments and colleges
Add-on modules (Calendar) etc.
External websites and Internal Portal content delivery (Luminis 4)
Joint TERMINALFOUR / SunGardHE client
Over 110 Separate websites
Over 400 content contributors
Devolved Site management across all departments and colleges
Add-on modules (Calendar) etc.
External websites and Internal Portal content delivery (Luminis 4)
![Page 14: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/14.jpg)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
Finally a Web Content Management System built for Higher Education 14
![Page 15: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/15.jpg)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
Finally a Web Content Management System built for Higher Education 15
Combine data from multiple sources
• Banner – course details
• Core – Staff details
• Vidatum – research information
• CMS – personal biography
Combine data from multiple sources
• Banner – course details
• Core – Staff details
• Vidatum – research information
• CMS – personal biography
![Page 16: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/16.jpg)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
Finally a Web Content Management System built for Higher Education 16
Contact info from PeopleSoft
Contact info from PeopleSoft
![Page 17: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/17.jpg)
Finally a Web Content Management System built for Higher Education 17
Research Information from
Vidatum
Research Information from
Vidatum
![Page 18: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/18.jpg)
Finally a Web Content Management System built for Higher Education 18
Course Information from Banner
Course Information from Banner
![Page 19: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/19.jpg)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
Finally a Web Content Management System built for Higher Education 19
Biography information from
CMS
Biography information from
CMS
![Page 20: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/20.jpg)
University College Dublin - Research Management & HR Integration www.ucd.ie/research
Finally a Web Content Management System built for Higher Education 20
Unique Search Engine Friendly URLs
• Delivers 3,500 Unique pages to Google/Yahoo
• SEO Rankings up 10-15% after launch
Better Data Management
• Data stays where it belongs (no duplication)
• Data up to date
• Ownership stays where it belongs
Secure access
• No external access to business systems
Unique Search Engine Friendly URLs
• Delivers 3,500 Unique pages to Google/Yahoo
• SEO Rankings up 10-15% after launch
Better Data Management
• Data stays where it belongs (no duplication)
• Data up to date
• Ownership stays where it belongs
Secure access
• No external access to business systems
![Page 21: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/21.jpg)
How easy is it to setup?
![Page 22: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/22.jpg)
How it works
Finally a Web Content Management System built for Higher Education 22
![Page 23: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/23.jpg)
How it works
Finally a Web Content Management System built for Higher Education 23
Data extracted from business systems on
publication
Data extracted from business systems on
publication
![Page 24: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/24.jpg)
24
TERMINALFOUR Site Manager
Finally a Web Content Management System built for Higher Education 24
Fully accessible interface via any standard web browser
Direct WYSIWYG editing of content in browser for
extensive rollout to “occasional” content authors
Extensive productivity capabilities to assist ongoing
content maintenance
Fully accessible interface via any standard web browser
Direct WYSIWYG editing of content in browser for
extensive rollout to “occasional” content authors
Extensive productivity capabilities to assist ongoing
content maintenance
![Page 25: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/25.jpg)
What else can we do
• Targeted data for marketing campaigns– Selected data for audience (e.g. International)
• Provide same data to multiple sites– Group website– College sites– Intranet / Portal
• Provide same data in multiple formats– Publish as table on web page– Publish as .CSV file for Excel– Publish as feed for Mobile app– Publish as feed for hardcopy publication– Use CMS as “data broker”
Finally a Web Content Management System built for Higher Education 25
![Page 26: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/26.jpg)
Write content once – use many times automatically
Finally a Web Content Management System built for Higher Education 26
Full news itemFull news item
Summary NewsSummary NewsRSS FeedRSS Feed
Latest NewsLatest News
![Page 27: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/27.jpg)
Trends we are seeing in Higher Education
• Intranets with personalisation – SUNY Empire Case College NY– University of the Arts London– UCD
• Focussed web sites – Personalisation – Campaigns
• Packaging of content for audiences– User driven Prospectus builders
• Socialising web experience– Allow audience to relate to “real people” (Students
/ staff etc.)
• Mobile – CampusM style systems
Finally a Web Content Management System built for Higher Education 27
![Page 28: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/28.jpg)
UCD Connect - SunGard Luminis Integration
Finally a Web Content Management System built for Higher Education 28
Intranet sites accessed via Single Sign On from
Luminis Portal
Intranet sites accessed via Single Sign On from
Luminis Portal
Content Rich Intranet pages are created in
TERMINALFOUR Site Manager and then linked
into the UCD Connect Portal
Content Rich Intranet pages are created in
TERMINALFOUR Site Manager and then linked
into the UCD Connect Portal
Luminis provides views for academic Staff, non-
academic staff and students.
Luminis Portlets access content authored in Site
Manager CMS
Luminis provides views for academic Staff, non-
academic staff and students.
Luminis Portlets access content authored in Site
Manager CMS
![Page 29: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/29.jpg)
UCD Connect- SunGard Luminis Integration
Finally a Web Content Management System built for Higher Education 29
Event data published from Site Manager Events Module to
Luminis and to public websites
Event data published from Site Manager Events Module to
Luminis and to public websites
![Page 30: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/30.jpg)
UCD Connect- SunGard Luminis Integration
Finally a Web Content Management System built for Higher Education 30
Video Data is stored in Site Manager and
published into Luminis Portal based on role
Video Data is stored in Site Manager and
published into Luminis Portal based on role
![Page 31: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/31.jpg)
SunGard Banner Integration
Finally a Web Content Management System built for Higher Education 31
Latest program & course information
accessed from Banner into published internal
& external sites or hardcopy
Latest program & course information
accessed from Banner into published internal
& external sites or hardcopy
Variety of integration options exist based on
client configuration
Variety of integration options exist based on
client configuration
![Page 32: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/32.jpg)
32
Check the “findability”– SEO built into CMS
32Finally a Web Content Management System built for Higher Education
Configurable SEO Tests allow authors to write more search friendly
content
Configurable SEO Tests allow authors to write more search friendly
content
![Page 33: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/33.jpg)
33
Verify the results – Integrated Google Analytics
33Finally a Web Content Management System built for Higher Education
Site Manager Dashboard with third
party widgets
Site Manager Dashboard with third
party widgets
![Page 34: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/34.jpg)
35
Goldsmith – Build your own Prospectus http://www.gold.ac.uk/prospectus-builder/ug/
Allows potential students to build a specific prospectus,
custom PDF prospectus is built for them on the fly
Allows potential students to build a specific prospectus,
custom PDF prospectus is built for them on the fly
35Finally a Web Content Management System built for Higher Education
![Page 35: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/35.jpg)
Publish to print quality prospectus
Finally a Web Content Management System built for Higher Education 36
Course information updated in CMS or derived
from Banner
Published as web channel and print channel from
Site Manager
Course information updated in CMS or derived
from Banner
Published as web channel and print channel from
Site Manager
![Page 36: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/36.jpg)
Publish to print quality prospectus
Finally a Web Content Management System built for Higher Education 37
Print Channel (XML) picked up by Adobe
InDesign
Print Channel (XML) picked up by Adobe
InDesign
![Page 37: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/37.jpg)
Conclusions & Summary
• Web Content Management is increasing in importance• Targeted at student / faculty acquisition• Exposing corporate data can increase richness of
experience• Needs to be done carefully
– Secure– Robust– Searchable
• Workflow efficiencies possible with integrated approach
• It’s all about reusing your data for your audience
Finally a Web Content Management System built for Higher Education 38
![Page 38: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/38.jpg)
39
Targeting content and data to an audience
• Case Study: Loughborough UniversityGeographic Personalisation – Out of country personalisation directing specific countries (China)
39Finally a Web Content Management System built for Higher Education
![Page 39: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/39.jpg)
40
What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
22% increase
40Finally a Web Content Management System built for Higher Education
![Page 40: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/40.jpg)
41
What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
72% increase
41Finally a Web Content Management System built for Higher Education
![Page 41: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/41.jpg)
42
What sort of return should you expect
• Case Study: Geographic Personalisation – Out of country personalisation directing specific countries (China)
58% increase
(overseas)
42Finally a Web Content Management System built for Higher Education
![Page 42: Publishing backend data to the web](https://reader035.fdocuments.net/reader035/viewer/2022062513/555dd1ded8b42ab56b8b533e/html5/thumbnails/42.jpg)
Delivering Project Sites: University of Newcastle
Finally a Web Content Management System built for Higher Education 43
• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth
• Cookie-cutter site• Used by over 100 projects• Simply copy site and use • Standard capabilities• Internal information sharing• Protection via Shibboleth