Publisher Training

© 2010 MediaMind Technologies Inc. | All rights reserved

Ninemsn

Adrian Lee | Sales Engineer APAC | 22nd October 2010

Publisher Training


▸ Campaign Flow

▸ Placement Flow

▸ Creative Flow

▸ Ad Positioning

▸ Frequency Capping

▸ Publisher Reports

Agenda


Campaign Flow


Left Menu

▸ Structured in the same way for all users, including publishers.

▸ Includes only relevant sections and actions

▸ Content dependent on user’s role and permissions

▸ Can be minimised for larger viewing area


Campaigns List


Campaigns List

▸ “Excel Options” Button•Export sheet listing all ads and the Clickthrough and Third-party Tracking URLs assigned•Functionality to modify URLs in bulk and re-import into campaign


Campaigns List

▸ “Reports” Button•Generate reports for campaign from current screen without going to Analytics

•Switch to Analytics


Campaigns List

▸ “Bookmark” Button•Add campaign to “My Bookmarks” section on Left Menu for quick access

•Also available at Placement and Creative Level


Campaigns List

▸ “More Options” Button•Generate creative specs for the placement, based on the specs entered in by the publisher •To add/edit creative specs, go to:

Account Settings > Setup > Creative Specs


Campaign Flow – “Setup” Tab

▸ All fields are viewable but disabled


Campaign Flow – “Media Plan” Tab

▸ Displays all placements assigned to the publisher and it’s related accounts (if the current account is a Network)

▸ Placement list can be customized per user


Campaign Flow – “Media Plan” Tab

▸ Edit•Allows access to Placement Settings, its creative and placements tag

•Can also be accessed via right-clicking placement

▸ Preview•Opens a preview page of the placement and its ads


Preview

▸ Includes information about the ads and their assets


Preview

▸ Includes information about the ads and their assets

▸ Sections can be collapsed and expanded


Preview

▸ Functionality to preview how your ad would appear on a page and you can share this preview with others

▸ Check the Review Process of the ad to see where it currently is and what has happened in the past


Campaign Flow – “Creative” Tab

▸ Lists all ads under the campaign

▸ Review Tab allows you to Reject the Ad or add a note about it.


Campaign Flow – “Tags” Tab

▸ Generate the campaign code package for all placements and send to yourself or also to those working on the campaign as well

▸ Can send the code package to Media Agency contacts as well



▸ “Placement Tags” tab•Can choose tag type to be generated – Site Default, Script or iframe



▸ “Placement Tags” tab•Can choose tag type to be generated – Site Default, Script or iframe•Tags for specific placements can be generated



▸ Third-Party Tracking•Specify publisher ad server tokens be implemented into the ad tags

▸ Serving Settings•Set iFrame and Z-Index details, and advanced serving settings


Campaign Flow – “Monitor” Tab

▸ Real-time top level data for placements in campaign.

▸ Updated every 15 mins

▸ Link to Analytics (updated every 24 hours)


Placement Flow


Placement Flow

▸ Accessed via “Edit > Setup > Placement Settings”


Placement Flow – “Setup” Tab



Placement Flow – “Creative” Tab

▸ Lists all creative assigned to the placement

▸ Same options available as “Creative” tab under Campaign level


Placement Flow – “Tags” Tab

▸ All options from “Tabs” tab under Campaign level are available


Placement Flow – “Tags” Tab

▸ All options from “Tags” tab under Campaign level are available

▸ Additional Option•Generate Test Tags


Creative Flow


Creative Flow

▸ Accessed via “Edit > Setup > Ad Settings”


Creative Flow – “Setup” Tab



Creative Flow – “Interactions & Ad URLs” Tab

▸ Clickthrough URL viewable but disabled

▸ Publisher Third-Party Tracking•Editable field by publisher


Creative Flow – “Review Process” Tab

▸ All review options available in this tab

▸ Sites can add notes and view notes added by the media and creative agency


Creative Flow – Add Note

▸ Sites can add notes, which will be available to all in the “Review Process” Tab.

▸ The note can be sent to the Media Agency, Creative Agency or Site Contacts via e-mail


Ad Positioning


Ad Positioning – Expandable Banner

▸ To position expandable panel, navigate to the “Setup” tab in the Ad

▸ Under “Panels List” you will see all panels associated with the ad

▸ Right-click on the panel you would like to position and select “Ad Positioning”


Ad Positioning – Expandable Banner

▸ Positioning Units – Always use “Banner Relative”

▸ Drag and drop expanded panel where you would like it to expand to and the X & Y positioning co-ordinates will automatically be set

▸ Can preview on a background – URL or Image


Ad Positioning – Out of Banner

▸ IMPORTANT – Always position and test on publisher test page



▸ To position Out of Banner sections, navigate to the “Setup” tab in the Ad.

▸ To position Floating Element of OOB, navigate to “Intro”

▸ Open “Intro Positioning Settings”



▸ Always set “Positioning Units” to Relative Position

▸ Enter the destination URL of a static element on the page to reference off for positioning, i.e. Site logo

▸ Put test tags on publisher test page



▸ Use “Position” to set X & Y co-ordinates of the Floating element in reference to the Reference Element

▸ Can also use Ad Positioning, however, always do final check on publisher test page



▸ Next, set position settings of Reminder Element

▸ Use same steps as for Floating Element


Frequency Capping


Frequency Capping – Expandable Banner

▸ Navigate to “Setup” tab of the Ad and then the “Panels List”

▸ Set frequency capping in “Default Panel Frequency” Setting•Unlimited

•# Times Per Session/Day/Week/Campaign For a Unique User


Publisher Reports


Publisher Reports

▸ Reports are located in “Analytics”

▸ Accessed via “Campaign Management” drop-down at top of page or “Reports” button in Campaigns level


Publisher Reports

▸ Publisher reports access via “Publisher Reports” tab in Left Menu•Delivery Analysis – Analyse current and past delivery/interaction data across campaigns and placements

•Performance Analysis – Review user interaction with ads across different placement types and sections

•Over Under Delivery - Analyse the delivery rate and daily goals of your running placements and adjust your delivery to meet your targets


Publisher Reports – Generating Reports

▸ Select one or multiple campaigns

▸ Choose Data Level – Different for every report

▸ Choose Date Resolution – Days/Weeks/Months/Quarters/Totals

▸ Choose Date Range – Campaign(s) Lifetime/Custom•Select Date Range if Custom

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▸ “Report Sample” Tab – Displays an example of the current report with dummy data.



▸ “Report Sample” Tab – Displays an example of the current report with dummy data.

▸ “Filtering Options” Tab – Select a combination of Placements and/or Ads to generate the report for



▸ “Schedule Options” Tab – Schedule report to be sent regularly•Sent on Daily/Weekly/Monthly/Quarterly basis

•Choose date range when report will be sent

•Sent to yourself and/or other recipients



▸ Report can also be saved to “My Saved Reports”

▸ Click “Run Report” when ready to generate


Thank You

www.mediamind.com


http://creativezone.eyeblaster.com/

Publisher Training

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