Publish. Share Your Expertise. Drive Engagement.
Transcript of Publish. Share Your Expertise. Drive Engagement.
![Page 1: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/1.jpg)
Maya Pope-ChappellEducation Editor
LinkedIn@mayaj
Publish. Share Your Expertise. Drive Engagement.
#inEDU16
![Page 2: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/2.jpg)
Gain exposure for your thoughts and ideas
Build Influence
Share your expertise
Get feedback and engagement
#inEDU16
![Page 3: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/3.jpg)
“When writing about pedagogy, I have found the LinkedIn platform to be thevery best. My messages have squarely reached my target audience.”Bala IyerBabson College Professor
“I probably get more engagement with readers than I have for any other outlets, even the NYTs.”Marybeth GasmanU Penn Professor
“We know current and prospective students, alumnae, parents, faculty and staff make use of LinkedIn, which is one reason I established a LinkedIn presence and share my views on education and careers.”Nancy GrayHollins University President
“I enjoy the challenge of thinking and writing on big topics in succinct ways without jargon”Geoffrey GarrettWharton Dean
What Academics Are Saying…
#inEDU16
![Page 4: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/4.jpg)
Get An Editor’s Attention
• Timely topics
• ‘Breaking views’
• Unique Insights and perspectives
• Trends
#inEDU16
![Page 5: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/5.jpg)
#inEDU16
![Page 6: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/6.jpg)
#inEDU16
![Page 7: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/7.jpg)
#inEDU16
![Page 8: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/8.jpg)
#inEDU16
![Page 9: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/9.jpg)
#inEDU16
![Page 10: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/10.jpg)
#inEDU16
![Page 11: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/11.jpg)
#inEDU16
![Page 12: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/12.jpg)
Ask Yourself....• Why am I writing this now?
• What knowledge, insight or expertise can I bring that no one else can?
• Do I have an opinion? What evidence can I use to support this viewpoint?
• Is there something everyone is talking about that I can incorporate?
#inEDU16
![Page 13: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/13.jpg)
Best Practices
• Clear and clickable headline
• Attribution
• Compelling image
• Rich media
• Share
• Write often#inEDU16
![Page 14: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/14.jpg)
How To Get Started
#inEDU16
![Page 15: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/15.jpg)
How To Get Started
#inEDU16
![Page 16: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/16.jpg)
Help curate your follower’s world by sharing photos, articles, ideas and more.
Share an Update
#inEDU16
![Page 17: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/17.jpg)
Connect your Twitter account to LinkedIn
Share via Social Media
Tweet @LinkedInPulse for possible promotion
#inEDU16
![Page 18: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/18.jpg)
For promotion consideration, use #EdInsights in the body of the post.
*Members who post own the rights to any original content they publish
Follow the Education Channel: https://www.linkedin.com/pulse/feed/channel/education
Contact me: [email protected]
#inEDU16
![Page 19: Publish. Share Your Expertise. Drive Engagement.](https://reader031.fdocuments.net/reader031/viewer/2022030306/58703a421a28ab4e2c8b4753/html5/thumbnails/19.jpg)
#inEDU16