Publish CMA Report - Cloud Agent Suite · Jim Halpert | W+R Studios | [email protected] ......
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Transcript of Publish CMA Report - Cloud Agent Suite · Jim Halpert | W+R Studios | [email protected] ......
Cloud CMA
COMPARATIVE MARKET ANALYSIS
2396 Crestview Dr, Laguna Beach, California92651
PREPARED FOR
Andy BernardNOVEMBER 9, 2017
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INTRO
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Jim HalpertW+R Studios
E-mail [email protected] 123 Main St Ste 201 Huntington Beach, CA
92648Office 855-977-8834Web www.wrstudios.com
Cloud CMA
CONTACT ME
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INTROCloud CMA
RESUME
Jim Halpert
Affiliation:• Dunder Mifflin• Scranton Realty
Experience:• 10 years in paper sales at Dunder Mifflin• 10 years selling real estate in Scranton, PA
Education:• B.A in Business Administration with an emphasis in Sales• Pennslyvania Real Estate School
Professional Associations:• Paper Association of Scranton• Scranton Association of REALTORS
Personal Information:• I have a passion for selling paper products and real estate. I'm happliy married to Pam Halpert and
have two beautiful children. My hobby is playing basketball.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
THE VALUE OF YOUR HOME
In a neighborhood of similar homes, why is one worth more than another? That’s the question that’steased buyers and sellers for ages, but the answer is simple.
Every home is different.When a home is sold, a willing seller and a willing buyer have just announced to the world the value ofthat home. From there, other similar homes are benchmarked, but other factors come into play. The mostimportant are:
Location - The closer a home is to jobs, parks, transportation, schools, and community services, themore desirable it is.
Size - Square footage impacts home values because they’re built using more materials. Larger lot sizesmean more privacy.
Number of bedrooms and baths - Over time, median homes have grown larger. Decades ago,household members shared bedrooms and baths without complaint, but today, families want moreprivacy. The median home purchased today is a three-bedroom, two-bath home.
Features and finishes - Features such as outdoor kitchens and spa baths make a home more luxurious.A home finished with hardwood floors and granite countertops is going to cost more than a home withcarpet and laminate countertops.
Condition - The closer a home is to new construction, the more it will retain its value. It’s perceived asmore modern, up to date, and perhaps safer. Homes that are not updated or in poor repair sell for less.It’s a good idea for homeowners to keep their homes updated and in top repair.
Curb appeal - From the street, the home looks clean, fresh, and inviting. Fresh landscaping and flowerswon’t change the size or location, but they certainly add charm.
When two homes are identical in the same neighborhood, a higher price may come down to somethingas simple as views, or paint colors, or the overall taste of the homeowner.
Valuing a home will never be an exact science, but if you buy wisely, keep your home updated and ingood repair, you should recoup most if not all of your investment.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INTROCloud CMA
WHAT IS A CMA?
No two homes are identical, which is why choosing a sales price or offer price for a home can bechallenging. That’s where the comparable market analysis, or CMA, can be useful.
What is a CMA?The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the sameneighborhood and price range. This information is further sorted by data fields such as single-family orcondo, number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is toshow fair market value, based on what other buyers and sellers have determined through past sales,pending sales and homes recently put on the market.
How is the CMA created?CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service(MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers,who pay dues to gain access to the service’s public and proprietary data, including tax roll information,sold transactions, and listings input by all cooperating MLS members.
Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so bothsides know what current market conditions are for the homes they’re interested in comparing.
How accurate are CMAs?The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it caninstantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria.Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions,and expired listings.
CMAs can vary widely, depending on the knowledge and skill of the person inputting the searchparameters to the software as well as the number and type of data fields that are chosen. That meanssome features may not be included.
As informative as the CMA is, it should only be used as a tool and should not substitute for your realestate professional’s knowledge and advice.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INTROCloud CMA
MAP OF ALL LISTINGS
MLS # Status Address Price0 Subject 2396 Crestview Dr, Laguna Beach, California 926511 LG17149119 S 7 Shreve Drive $6,610,0002 OC16181861 A 19 Lagunita Drive $25,000,0003 NP17096795 A 21 Montage Way $21,995,0004 OC17086517 S 1039 Katella Street $1,700,0005 NP17111526 S 990 Capistrano Avenue $2,500,0006 LG17068686 A 1088 Del Mar Avenue $3,279,000
Status: S = Closed, A = Active
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INTROCloud CMA
SUMMARY OF COMPARABLE PROPERTIES
Sold Listings
Address Beds Baths YrBlt SqFt Lot Size Price Sold Date7 Shreve Drive 2 3.00 2003 2,892 $6,610,000 6/29/171039 Katella Street 3 4.00 1979 2,273 5,000 $1,700,000 6/30/17990 Capistrano Avenue 3 4.00 1965 2,444 5,000 $2,500,000 7/7/17
Averages 2,536 5,000 $3,603,333
Active Listings
Address Beds Baths YrBlt SqFt Lot Size Price Sold Date19 Lagunita Drive 4 6.00 2007 4,900 6,450 $25,000,00021 Montage Way 4 6.00 2010 7,515 14,026 $21,995,0001088 Del Mar Avenue 4 5.00 2009 3,100 5,000 $3,279,000
Averages 5,171 8,492 $16,758,000
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #LG17149119
S
Cloud CMA
PROPERTY DETAILS
$6,610,0007 Shreve Drive, Laguna Beach
Courtesy of HOM Sotheby's International RealtyListing informationMLS#: LG17149119 Beds: 2 Sq Ft: 2,892 Sold Date: 6/29/17Status: Closed Baths: 3.00 Year Built: 2003 DOM: 31
FeaturesCommunity Features: Curbs, Sidewalks Cooling: Central Land Lease Amount: 0 Land LeaseTransfer Fee: 0 Levels: Two Listing Terms: Cash, Cash To New Loan Lot Features: 11-15Units/Acre Pool Features: Association, Private Room Type: Entry, Family Room, Living Room,Master Suite Special Listing Conditions: Standard View: Neighborhood, Ocean SeniorCommunity Yes/No: No Property Attached Yes/No: Yes Land Fee/Land Lease: Fee Lotsize:0
RemarksFor Comp Purpose Only
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #OC16181861
A
Cloud CMA
PROPERTY DETAILS
$25,000,00019 Lagunita Drive, Laguna Beach
Courtesy of McMonigle Group Corp.Listing informationMLS#: OC16181861 Beds: 4 Sq Ft: 4,900 List Date: 8/18/16Status: Active Baths: 6.00 Year Built: 2007 DOM: 343
FeaturesCommunity Features: Street Lighting Cooling: Central Flooring: Stone Heating: Forced AirInterior Features: Bar, Beamed Ceilings, Built-Ins, Balcony, Crown Moldings, Elevator, High Ceilings(9 Feet+), Living Room Balcony, Living Room Deck Attached, Open Floor Plan, Pantry, RecessedLighting, Storage Space, Stone Counters, Wired for Sound Land Lease Amount: 0 Land LeaseTransfer Fee: 0 Levels: Three Or More Listing Terms: Conventional, Cash, Cash To ExistingLoan, Cash To New Loan, Submit Lot Features: Level with Street, Near Public Transit PoolFeatures: None
RemarksLocated in the prestigious gated community of Lagunita, this prime ocean front estate with privatesteps to the sand will impress even the most discerning clientele. Walking distance from shopping andthe Montage Resort, this Mediterranean custom villa is three levels of pure architectural elegance.Built from the ground up in 2007, it boasts 4,900 square feet of luxurious living with large terraces thatflow seamlessly from the interior space to capture dramatic & sweeping views of the ocean, coastline,sunset, and Catalina Island. Encompassing 4 bedrooms, 6 bathrooms, chefs kitchen, second levelkitchenette, bar, elevator to all three levels, and a home theatre, this family home features the finestfinishes throughout, with every amenity and detail meticulously conceived.
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #OC16181861
A
Cloud CMA
LISTING PHOTOS
$25,000,00019 Lagunita Drive, Laguna Beach
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #NP17096795
A
Cloud CMA
PROPERTY DETAILS
$21,995,00021 Montage Way, Laguna Beach
Courtesy of Villa Real EstateListing informationMLS#: NP17096795 Beds: 4 Sq Ft: 7,515 List Date: 5/15/17Status: Active Baths: 6.00 Year Built: 2010 DOM: 51
FeaturesCommunity Features: Curbs, Sidewalks Cooling: Zoned, Heat Pump, Humidity Control, Electric,Energy Star Exterior Features: Barbecue Private, Lighting, Rain Gutters Flooring: See Remarks,Stone, Wood Heating: Zoned, Heat Pump, Radiant, Electric, Natural Gas, Energy Star, HumidityControl
RemarksA once in a lifetime opportunity to enjoy 5-star resort amenities in the privacy of your own customestate. This unparalleled property is situated in the exclusive enclave of the Montage Resort. Stepsaway from the beach, architecturally stunning expert craftsmanship put into every aspect of thedesign, construction and landscaping. Contemporary concrete gives the home a modern feel, warmedwith rich mahogany and stone flooring, custom walls of polished wood, artisan finishes, and bronze-encased floor-to-ceiling windows and doors. The 7,500 sq.ft residence has soaring 14 ft ceilings andan abundance of natural light, offering expansive ocean, sunset and Catalina views. Four mastersuites featuring walk-in closets with custom cabinetry and spa-like bathrooms, a professional gradekitchen, a butlers pantry, a gym, and an additional 3,000 sq.ft basement provides endlessopportunities. D...
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #NP17096795
A
Cloud CMA
LISTING PHOTOS
$21,995,00021 Montage Way, Laguna Beach
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #OC17086517
S
Cloud CMA
PROPERTY DETAILS
$1,700,0001039 Katella Street, Laguna Beach
Courtesy of Berkshire Hathaway HomeServiceListing informationMLS#: OC17086517 Beds: 3 Sq Ft: 2,273 Sold Date: 6/30/17Status: Closed Baths: 4.00 Year Built: 1979 DOM: 26
FeaturesCommunity Features: Foothills Cooling: None Flooring: Carpet Heating: Central FurnaceInterior Features: Balcony, Ceramic Counters, High Ceilings (9 Feet+), Open Floor Plan, StorageSpace, Wet Bar Land Lease Amount: 0 Land Lease Transfer Fee: 0 Levels: Three Or MoreListing Terms: Cash To New Loan Lot Features: Back Yard, Down Slope from Street, Front Yard,Garden Pool Features: None Room Type: All Bedrooms Down, Attic, Den, Family Room,Separate Family Room, Walk-In Closet Special Listing Conditions: Standard View: Catalina, CityLights, Coastline, Ocean
RemarksSWEEPING OCEAN, CATALINA, AND COASTAL VIEWS FROM THIS LAGUNA BEACHCHARMER.Enjoy entertaining in one of the most desired neighborhoods in Arch Beach Heights.Large 3 bedroom, 2.5 bath, 2,273 sq.ft. home located on adouble lot with tons of privacy, andspectacular ocean views.Light and bright spacious open floor plan with a large Master Suite. Large backyard that holds apossibility for a pool.Large two car garage with workbench and plenty of on site parking.
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #OC17086517
S
Cloud CMA
LISTING PHOTOS
$1,700,0001039 Katella Street, Laguna Beach
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #NP17111526
S
Cloud CMA
PROPERTY DETAILS
$2,500,000990 Capistrano Avenue, Laguna Beach
Courtesy of Metro EstatesListing informationMLS#: NP17111526 Beds: 3 Sq Ft: 2,444 Sold Date: 7/7/17Status: Closed Baths: 4.00 Year Built: 1965 DOM: 18
FeaturesCommunity Features: Gutters Cooling: None Exterior Features: Barbecue Private, Lighting,Rain Gutters Flooring: Carpet, Stone, Wood Heating: Central Furnace, Forced Air, Natural GasInterior Features: Balcony, Bar, Beamed Ceilings, Built-Ins, Copper Plumbing Full, Electronic AirCleaner, Living Room Balcony, Recessed Lighting, Wet Bar, Wired for Data Land Lease Amount:0 Land Lease Transfer Fee: 0 Levels: Multi/Split Listing Terms: Cash, Cash To New Loan
RemarksOh, what a view! Unique style flows throughout this contemporary home with views of ocean,whitewater and city lights. Situated on a corner double lot, the property features 5 separate patio ordeck areas. Home was almost completely rebuilt and finished in 2008. Features open beam ceilingswith skylights in several rooms. Outstanding kitchen has Carrera marble island and top appliancesincluding 6 burner Viking range and hood, 2 Miele ovens, warming drawer, Subzero refrigerator, built-in wine storage, built-in Miele coffee/espresso machine, 2 refrigerated drawers, 2 Miele dishwashers,additional sink with 2nd garbage disposal. Bar area has sink and extra ice maker. There aredisappearing sliders, and a huge custom central gas fireplace. Private patio has inground saltwaterpool with water feature and spa with outdoor shower and 1/4 bath. Main floor patio has tiled islandwith b...
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #NP17111526
S
Cloud CMA
LISTING PHOTOS
$2,500,000990 Capistrano Avenue, Laguna Beach
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #LG17068686
A
Cloud CMA
PROPERTY DETAILS
$3,279,0001088 Del Mar Avenue, Laguna Beach
Courtesy of Berkshire Hathaway HomeServiceListing informationMLS#: LG17068686 Beds: 4 Sq Ft: 3,100 List Date: 4/2/17Status: Active Baths: 5.00 Year Built: 2009 DOM: 212
FeaturesCommunity Features: Suburban Cooling: Central, Dual, Zoned, Gas Heating: Central FurnaceInterior Features: Living Room Deck Attached, Open Floor Plan, Recessed Lighting Land LeaseAmount: 0 Land Lease Transfer Fee: 0 Levels: Two Listing Terms: Cash, Cash To New LoanLot Features: Back Yard, Corner Lot, Park Nearby, Sprinkler System Patio And Porch Features:Deck, Patio Open Pool Features: Private, In Ground, Fenced, Saltwater, Heated Room Type:Entry, Family Room, Great Room, Kitchen, Main Floor Master Bedroom, Master Bathroom, Sauna,Separate Family Room, Two Masters
RemarksSpectacular, one of a kind contemporary ocean view home with incredible panoramic white water andCatalina Island sunset views. Situated on a rare double lot in a serene setting near numerous hikingand biking trails, with a secluded salt water heated pool, spa, and dry sauna. Impeccably cleanspacious living areas surrounded by walls of glass with effortless flow from inside to out. Aestheticallypleasing dual living spaces featuring both private and family areas on each level. Luxurious main floormaster suite with Carrera marble shower and jetted tub, unobscured ocean views and deck access.Gourmet chefs' kitchen with Thermador, Sub Zero, Gaggenau and Bosch appliances, featuring anexpansive white quartz center island ideal for both entertaining and family dining. Relaxing lower levellarge poolside lounge area with a convenient kitchenette, 2 bedrooms with en-suite bathrooms, and ...
Information is deemed reliable but not guaranteed.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
MLS #LG17068686
A
Cloud CMA
LISTING PHOTOS
$3,279,0001088 Del Mar Avenue, Laguna Beach
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
ANALYSIS
Sold Listings
Number of listings 3
Lowest price $1,700,000
Average price $3,603,333
Highest price $6,610,000
Avg price per sqft $1,352
Avg DOM 25
Active Listings
Number of listings 3
Lowest price $3,279,000
Average price $16,758,000
Highest price $25,000,000
Avg price per sqft $3,029
Avg DOM 202
Cloud CMA
COMPARABLE PROPERTY STATISTICS
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
ANALYSISCloud CMA
SOLD PROPERTY ANALYSIS
Address List Price Sold Price % of List Price DOM $ per Sqft7 Shreve Drive $6,610,000 $6,610,000 100.0% 31 $2,2861039 Katella Street $1,850,000 $1,700,000 91.9% 26 $748990 Capistrano Avenue $2,795,000 $2,500,000 89.4% 18 $1,023
Sold Averages $3,751,667 $3,603,333 96.0% 25 $1,352
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
ANALYSISCloud CMA
ONLINE VALUATION ANALYSIS
Sold Listings
Address Sold Date Sold Price Zestimate Difference7 Shreve Drive 6/29/17 $6,610,000 $6,717,116 1.6%1039 Katella Street 6/30/17 $1,700,000 $1,727,130 1.6%990 Capistrano Avenue 7/7/17 $2,500,000 $2,537,218 1.5%
Active Listings
Address Price Zestimate Difference19 Lagunita Drive $25,000,000 $9,619,832 -61.5%21 Montage Way $21,995,000 $9,005,839 -59.1%1088 Del Mar Avenue $3,279,000 $3,142,049 -4.2%
Source:
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
ANALYSISCloud CMA
SELLERS NET SHEET
Suggested list price $0
Item CostHome Warranty $650Home Inspection $350Termite Inspection $250Commissions $1,559,700Taxes $259,950
Total selling expenses $1,820,900
Net to seller $-1,820,900
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
COMMISSION DISTRIBUTION
Real Estate AgentsNearly nine out of 10 real estate agents work on commission, and are paid only when the transactioncloses. Except for the legal profession, real estate agents are the only fiduciaries and agents who workthis way.
Commissions are paid according to the terms of twocontracts - the listing agreement, and the salescontract.
To simplify how commissions are routed, the realestate industry customarily allows all salescommissions to be paid out of the seller's proceeds,according to the terms of the listing agreement.
BrokersAccording to licensing law, only licensed brokers canserve as fiduciaries. They have “agents” or licensedsalespeople who work for them, but they have thelegal responsibilities of operating the brokerage. Thesalesperson license allows salespeople to serve asagents of the broker. They can negotiate contracts,but the seller is actually negotiating with the broker,by proxy. It’s the broker’s company name andsignature on the listing contract.
DistributionOnce the home is listed in the Multiple ListingService (MLS), the listing broker discloses the termsof the commissions to other competing brokers, so they will bring their buyers to the listing. When thebuyer’s broker presents a contract to the seller, it will include a provision to collect their share of the salescommission, as offered by the listing agent in the MLS.
That means a commission can be split as many as four ways:
• Listing broker or agent• Listing salesperson• Buyer’s broker or agent• Buyer’s salesperson
At closing, the listing agent is paid by the escrow agent out of the seller’s proceeds, or a day or two laterwhen the buyer’s loan is funded by the lender. The listing agent, in turn, pays the buyer’s agent his or hershare of the sales commission.
All commissions are negotiable, but sellers should keep in mind that commissions are incentives.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
WHY YOU NEED A REAL ESTATE PROFESSIONAL
If you’re planning to sell your home, it’s probably crossed your mind to try to sell it yourself and save thesales commission. But, there are some very good reasons why that would be a mistake.
According to housing industry experts at HomeGain.com and Realtor.org, more homes listed by realestate agents are sold than homes marketed by owners, and they sell more quickly and for more money.
Homes listed by real estate professionals get more exposure and their sellers get more support. Realestate professionals offer many advantages:
• They’re trained and licensed professionals.• They have experience in your neighborhood and your market.• They have oversight from brokers and state licensing officials.• Their job is to advise you the best way to reach your goals.• Their continuing education keeps them up-to-date on housing issues.• They know how to present your home and deal with buyers.• They know how and where to market properties.• They know how to overcome typical snags that occur in all real estate transactions and closings.• They understand state-required disclosures and look out for your best interests.• They understand personal safety and security for your belongings during showings.• They know the best resources to make transactions go more smoothly, from bankers to home-
stagers to contractors.• They have the most accurate data sources – the MLS, the only data repository that has the most up-
to-date listing and sales information.• They know how to negotiate.• Their job is making real estate transactions successful.
When you market your own home, you have to make the time to do all the jobs a real estate professionalwould do, and you’ll be competing against other sellers who have real estate professionals by their sides.
If you can’t leave work to show your home, or you feel it requires more knowledge and experience thanyou have, you can’t go wrong by hiring a well-respected real estate professional.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
INTELLIGENT PRICING AND TIMING
Pricing a home for sale is as much art as science, but there are a few truisms that never change.
• Fair market value attracts buyers, overpricing never does.• The first two weeks of marketing are crucial.• The market never lies, but it can change its mind.
Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home.Values can be impacted by a wide range of reasons but the two largest are location and condition.Generally, fair market value can be determined by comparables - other similar homes that have sold orare currently for sale in the same area.
Sellers often view their homes as special which tempts them to put a higher price on the home, believingthey can always come down later, but that’s a serious mistake.
Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyersshop by price range, and look for the best value in that range.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
INTELLIGENT PRICING AND TIMING
Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh andexciting to buyers and to their agents.
With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet,open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will getthe greatest flurry of attention and interest in the first two weeks.
If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparingwell to the competition. Since you can’t change the location, you’ll have to improve the home’s conditionor lower the price.
Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’scurb appeal, or perhaps stage the interior to better advantage.
The market can always change its mind and give your home another chance, but by then you’ve lostprecious time and perhaps allowed a stigma to cloud your home’s value.
Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly atfair market value.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
SHOWINGS AND OPEN HOUSE CHECKLIST
Once your home goes on the market, real estate agents may call to show your home anytime, day orevening. Keeping your home "showtime" ready can be challenging, especially if you have children andpets.
Showings & Open House checklist• Eliminate clutter: Not only is clutter unattractive, it’s time-consuming to sort through and expensive
for you to move. If you have a lot of stuff, collections, and family mementoes, you would be better offrenting a small storage unit for a few months.
• Keep, donate, throw away: Go through your belongings and put them into one of these threebaskets. You’ll receive more in tax benefits for your donations than pennies on the dollar at a garagesale. It’s faster, more efficient and you’ll help more people.
• Remove temptations: Take valuable jewelry and collectibles to a safety deposit box, a safe, orstore them in a secure location.
• Remove breakables: Figurines, china, crystal and other breakables should be packed and putaway in the garage or storage.
• Be hospitable: You want your home to look like a home. Stage it to show the possibilities, perhapsset the table, or put a throw on the chair by the fireplace with a bookmarked book on the table.
• Have a family plan of action: Sometimes showings aren’t convenient. You can always refuse ashowing, but do you really want to? If you have a showing with little notice, get the family engaged.Everyone has a basket and picks up glasses, plates, newspapers, or anything left lying about.
• Get in the habit: Wash dishes immediately after meals. Clean off countertops. Make beds in themorning. Keep pet toys and beds washed and smelling fresh.
• Clean out the garage and attic: Buyers want to see what kind of storage there is.
The Essential Five-minute Clean-up for ShowingsEveryone gets their baskets and cleans up clutter. Check for hazards, like toys left on the floor. Makesure all toys, including bicycles, are put away.
• Put pets in daycare, sleep cages or take them with you: In the listing instructions, there shouldbe a warning if there is a big dog on premises. Buyers with allergies also may appreciate knowing inadvance if you have pets.
• Turn on lights: Open the drapes, turn on lights so buyers can really see.• Give the buyer privacy: The buyer can not come to your home without being accompanied by an
agent. The buyer can assess your home more honestly without your presence.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
INFOCloud CMA
MOVING CHECKLIST
Moving to a new home can be an exciting journey. Whether you’re changing cities or neighborhoods, amove is not only a change in scenery, it’s the start of a new chapter in life. Yet, moving can also be verystressful, often seeming like one thing after another has to be done. By finding the right moving serviceand having a good, though flexible, moving plan, most of the common moving headaches can be easilyavoided.
Start planning your moveFinding the best mover for your particular needs and at the right price involves a simple evaluation ofyour needs. Like many service-oriented industries, the moving companies of today have expanded tooffer a wide range of services in order to be competitive. From planning your move, to storing yourthings, to packing and unpacking, to decorating and organizing your belongings in your new home, youcan choose the extent of services you require and have them tailored to suit your moving budget.
Deciding what to pack isn’t as simple as it sounds, particularly if you’re downsizing, but the amount ofgoods as well as the type of goods you’re moving can make a big difference in which mover you chooseand how much you’ll spend.
A good rule of thumb is to group items into no more than three categories - Keep, Donate, Throw Away.Label your things according to the rooms where they’ll be moved – bedroom #2, first floor powder bathby stairs, etc. Provide your movers with copies of the floorplan of your new home, so they can movemore efficiently without having to stop and ask you where things go. Lastly, remember that the movers,though they are professionals, will get tired. On the Chicago-based Bernard Movers website, the moversadvise keeping boxes under 50 pounds whenever possible. They also strongly recommend puttingheavier items in smaller boxes to reduce bulkiness, and lighter items in larger boxes with proper labelinglike "topload."
Get referralsAccording to Mayflower.com, one of the nation’s most recognized movers, finding a good moving servicebegins with asking someone you know - a family member, coworker or a friend about their movingexperiences, good or bad. Who do you know who works with people who frequently move? Your realestate professional can also be an excellent source of information. And if you’re being transferred, askyour relocation agent which moving companies their company recommends. Other employees of yourcompany who have preceded your relocation may also be able to suggest a reputable mover.
Large industry organizations such as American Moving and Storage Association have associatemembers listed on their Web sites. These associate moving company members must agree to abide bythe terms of the organization's published tariffs and to participate in the Arbitration Program sponsoredby the organization, which may be positive for consumers. Although the AMSA doesn't recommendmovers, a list of members is posted on the site, along with helpful hints. The AMSA does suggest gettingseveral estimates in order to compare cost and range of services.
Consumer organizations such as the Better Business Bureau can give you additional insights. If thecompany is registered through BBB, then you can find all relevant information from their corporate
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
address, BBB rating, if there are any complaints against the company, the names of any and allmanagement, and any specific licensing that your state may require. Of course one of the many placesto start looking for your mover is the Internet. Online you can find and compare many moving companies’services on their websites.
Comparing moversWhen you compare price and service estimates from several moving companies, you will find thatestimates are based on the weight of your household items, the distance they will be moved, and theamount of packing and other services you will require. Be sure to show the estimator every single itemthat will be moved. Find out if your mover accepts credit cards, third-party payments from your company,or whether the mover operates by cash only. Negotiations with your mover should include a clearunderstanding of rates and charges that will apply, the mover's liability for your belongings, pick-up anddelivery schedules, and claims protection. For example, if you decide to pack some of your own things,your mover will not be liable. If your estimate is binding, it will not cover non-itemized items. Non-bindingestimates are not guaranteed rates, and only cover the weight of your shipment, and the cost of themoving services. An estimate still has to be performed before a mover will provide you with a bindingcontract.
If you are moving interstate, you should read and understand all of the information you will receive. Inaddition to brochures explaining their various services, moving companies should give you a copy of aconsumer booklet entitled "Your Rights and Responsibilities When You Move" and information regardingthe mover's participation in a Dispute Settlement Program. Distribution of the consumer booklet and therequirement that movers must offer shippers neutral arbitration as a means of settling disputes that mayarise concerning loss or damage on household goods shipments are requirements of the FederalHighway Administration (FHWA).
Be preparedEven in the most well-planned moves, something can happen. Insurance is crucial. Check with yourhomeowner’s insurance carrier about coverage for your belongings while moving. Your mover willprovide either released value insurance (about $0.60 per pound of goods lost or damaged, according toNAVL.com) or full replacement value, which you must sign for on your bill of lading. If you are not surehow to estimate the value of your belongings for insurance purposes, your insurance carrier may providesuggestions, such as $10,000 per room or half the value of the new home. Items of special value such asheirlooms, paintings, or collectibles can be insured under separate riders. In the event of damage to anitem, file a claim immediately. Be sure to save the packing materials to show to the adjuster, should therebe any problems.
Jim Halpert | W+R Studios | [email protected] | 123 Main St Ste 201 Huntington Beach, CA 92648 | Office:855-977-8834 | www.wrstudios.com
