Publicity and Marketing services

© PeZcalo S.L. Información confidencial

IntroductionThis blog Coto de PeZca was started as tool to help to position PeZcalo SL Group in the online recreational fishing community in Spain. But affter two years it has become the recreational fishing blog with more traffic/visits in Spain and keeps on growing.

This is a multi-dimensional blog that covers all aspect of recreational fishing sport.

Our posts talk from product reviews, fishing techniques, fishing places, news, fishing contests…

How are we able to cover so many subjects? The reason is that we have a team of more than 30 bloggers collaborating with us and the team is growing.

Google Analytics data in January 2013. Visits: 30.130 Unique visitors: 20.961 Average time per visit: 00:02:28 % of new visits: 58,08%

© PeZcalo S.L. Información confidencial

What is key for the success of Coto de PeZca?There is no secret, only hard working and always looking for the job in the right way and with a lot of motivation.

We could highlight two main reasons:

1. We realty take care of the content of our posts, to gain and maintain the loyalty of our readers.

2. We maximized the use of our social networks to amplified the reach of our publications and to get interaction with our readers.

In fact, we have the biggest and more active Facebook community of recreational fishing lovers in Spain facebook.coms/pezcalo.es with more than 6500 fans, with and active interaction close to 10% a very high ratio in any other sector.

Our Twitter account @pezcalo_es with more than 3050 followers is also the biggest in Spain, focusing in recreational fishing.

Added to that, we have social tools applications to carry out viral campaigns in Facebook and also our own online platform call “Coto de Compras” with allow us to run specific offers campaigns.

Marketing and Publicity services we OfferWe have decide to open our content platform, to offer marketing and publicity services to the fishing tackle companies and brands.

Over all, we are the perfect channel to promote products and services which aims the recreational fishing market in Spain.

Type of services we can offer in relation to publicity and marketing.1. Space for publicity banners

2. Sponsored posts (marketing of content)

3. Section dedicated to a specific brand, as mode of blog within Coto de PeZca

4. Custom marketing/publicity campaigns

5. Sponsor of our events: Encuentros digitales, Photo contest “PeZcador de la semana”

Varón entre 25 y 55 años Residente en ciudades  Estudios de grado medio Poder adquisitivo medio y alto

© PeZcalo S.L. Información confidencial

Space for publicity bannersBanners are the most traditional and common publicity and most similar to adverts in paper magazines.

There may be to main elements that make a difference:

1. With online banners you are able to know how many visuals or impact you banner has achieved and pay only for that, for the real impressions of the add.

2. The customer is able to click in the banner and when than happens communication with the brand can start right away.

The price are set taking into account several factors: the size of the banner, the position on the site and the cost per CPM (Cost Per thousand Impressions). It could also be taking into considertion the length of the campaign agreed.

You could we our price list in this link“Tarifas banner”

Other important information:

• The campaigns agreed for more than 3 months will have a 10% discount

• We have a team of graphic designers, who give as the capacity to create banners and depending on the volume of the service agreed could be included in the banners campaign.

Blog area Banner space agreed Position Formats CPM CostHeading page 468x110 N/A Image or Gif 10,00 € See image 468x110 N/A Video 11,00 € See imageLateral side 300x150 First banner Image or Gif 3,50 € See image 300x250 First banner Image or Gif 4,50 € See image 300x300 First banner Image or Gif 4,50 € See image 300x600 First banner Image or Gif 7,50 € See image 300x900 First banner Image or Gif 10,00 € See image 300x250 First banner Video 5,50 € See image 300x300 First banner Video 5,50 € See image 300x600 First banner Video 8,50 € See image 300x900 First banner Video 11,00 € See image 300x150 Central area Image or Gif 3,00 € See image 300x250 Central area Image or Gif 4,00 € See image 300x300 Central area Image or Gif 4,00 € See image 300x600 Central area Image or Gif 7,00 € See image 300x900 Central area Image or Gif 9,00 € See image 300x250 Central area Video 5,00 € See image 300x300 Central area Video 5,00 € See image 300x600 Central area Video 8,00 € See image 300x900 Central area Video 10,00 € See imagePage footer 200x90 Footer area Image or Gif 2,50 € See image 200x200 Footer area Image or Gif 3,00 € See image 200x200 Footer area Video 4,00 € See image

CPM prices

Footer area

Header areaCentral areaHeader

First banner

Banners after the first banner

Banners footer area

Sponsored postsNormally a sponsored post is written about a service or product of a brand but in a post format in contrast with an add format. Such a post is marked as “Sponsored post” for the reader to know.

Usually this type of port have some or all of the following objectives:

• A more direct and friendly communication between the reader and the brand.

• Create traffic to the brand page or social network.

• Help to positioning the brand page within google rearch.

Feed for sponsored posts:

- 55€ if brand provides the post.

- 75€ if Coto de PeZaca provides de post. (Limited to 400 words, if longer need to be discussed)

Section dedicated to a brand( as mode of blog)We have open a section/directory where the readers are able to see all the publications related to a brand in a mode of blog.

• The reader is able to navigate through the menu and see all the publications of the brand.

• The brand has its on blog with Coto de PeZca.

Advantages of having your brand as a section in Coto de PeZca:

• The brand take advantage of the traffic generated in Coto de PeZca, only anglers.

• No need to maintain its on blog.

• We will provide the statistics.

Minimal elements included in the agreement:

• Coto de PeZca will provide 2 publications per week related to the agreed tematic.

• The brand could published two more post provided by the brand under the agreed conditions.

• The brand will have its on banner in this section, under the agreed conditions.

The starting fee to hired a section for a brand is 750€

Custom marketing/publicity campaignThe following are the elements o steps that could be included in a promotion campaign, normally for a product but could also be for the positioning of a brand.

• Content creation: Posts, illustrations, banner design

• Content publication in blog, Twitter and Facebook (stablesing objectives, CPM, Registers…)

• Viral actions in Facebook via contest (What do we want to achieve?)

• Promotional offer campaigns in Coto de Compras and Facebook (What are the objectives?)

Each campaign should be adapted to the needs and objectives of each client.

In Coto de PeZca, we are able to cover all the elements of the of the campaign or only those that the client requires. The cost would depend on the campaing.

creation

Publication

Viral Actions

Promotional offers

Sponsorship of our eventsPhoto contest “PeZcador de la semana”.

We run a photo contests every 15 days, which is already a classic in our Facebook community. In each contest, we price 3 photos with the highest number of votes. At the end of the contest, we published a post in our blog with the winners photos. At the same time, those photos are added to the photo gallery section of the blog, where readers are able to see all the others winners photos from older contests.

Sponsoring the photo contest means not only having the logo of your brand in the voting platform in Facebook, but also in the photo winner post and in the photo gallery section. This means that the cost of your CPM would low but the sponsorship should run for at least 6 months. Monthly fee 200€.

Digital meeting with experts anglers .

Each 15 days we hold a digital meeting, where an expert angler is invited to talk about a fishing technique or any other thematic related to recreational fishing. Days before the encounter, we publish a post explaining the thematic of the encounter and where and how the readers can start sending their questions to the guest. The day of the encounter the guest will answer the questions previously received and any other placed during the hour that last the encounter. This digital meeting is documented and stays published for latter visits. El encounters are the posts that generates more traffic in the blog. 95€ fee to sponsor a digital meeting.

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