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Publication Plan

Title: UNIQUE

Positioning statement: For indie music fans

Frequency of publication: Monthly

Price: £2.20

Distribution: Newsagents, Supermarkets, Music stores.

Rationale: The approach from the magazine is mainly Interviews from artists and bands; we offer

opinions of albums singles and gigs but the article

Style: uses humour and simple language for varied target audience to understand.

Regular content: - Feedback from the audience - 100 most favourite indie songs - Get a guitar lesson - Reviews for albums, Singles, Gigs - Notice board posting of public messages - Fan mail - Who's going on tour? - Introducing -WIN! A guitar -Guide Gigs -Message of the month -Song of the month -Posters Feature Articles: - 10 moments that changed indie forever - Best live performance of the year - Most sold CD of the year - Paramore is back! - 20 most shocking moments in music - Scariest weekend Halloween - Secrets released from Arctic Monkeys - Vote for your favourite band -Noel Gallagher gets grumpy -On tour with Coldplay -Where did Foster the people come from? -Interview with Keane -Ben Howard behind scenes -We meet Metronomy -Talking to Radiohead

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-Catch up with The Fray on new single - Rufus Wainwright tells us about his upcoming album

House Style

Cover lines: Arial Black and Arial

Headlines: Adobe Gothic Std B

Stand first: Adobe Heiti Std R 14pt. Byline to be included in stand first

Captions: Adobe Heiti Std R 8pt

Features first paragraph: drop capital Adobe Heiti Std R, 5 lines deep, and first two

words in capitals

News first paragraph: First two words in bold capitals

Body Text: Times roman 11pt

Colour Scheme: Green, white, black