Public Speaking For Authors, Creatives And Other Introverts
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Transcript of Public Speaking For Authors, Creatives And Other Introverts
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PUBLIC SPEAKING
with Joanna PennAuthor, Speaker & Entrepreneur
@ thecreativepenn
For AUTHORS, CREATIVES and other INTROVERTS
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Who Am I?
I’m a New York Times and USA Today bestselling author of thrillers on the edge, as well as non-fiction for authors.
Voted one of the Top 10 Blogs of Writers 3 years running , and one of the Top 10 Blogs of Self-Publishers 2012
I’m also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013.
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INTROVERSION
“Giving a talk in front of 500 people is less stressful than having to mingle with those
people afterwards.”Carolyn Gregoire, The Huffi ngton Post
August 20, 2013
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“…are drawn to the inner world of
thought and feeling, extroverts to the
life of people and activities.
Introverts focus on the meaning they make of the events swirling around them;
extroverts plunge into the events themselves.
Introverts recharge their batteries by
being alone; extroverts need to recharge
when they don’t socialize enough.”Susan Cain,
“Quiet: The Power of Introverts in a World that Won’t Stop Talking”
INTROVERTS
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Sharing your message. Helping and inspiring people
It can be personally transformative
A venue for marketing your creative work and
harnessing word-of-mouth marketing
You’ll stand out from the crowded market
Successful creatives have to speak (festivals, conventions, radio, TV, book signings etc.)
Create multiple streams of income
Expenses paid travel
Serendipitous connection with new
opportunities
WHY SPEAK ANYWAY?
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TYPES OF SPEAKING
Keynote/Inspirational
Content
Workshop presentation/facilitating
MC/Event chair
Chair of panel or panelist
Reading/performing your own work
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DECIDE ON YOUR TOPIC OR NICHE
Start with your expertise and passion
Choose the market that people actually want and will pay for
Look at speakers bureaux and what others are doing
If you are unsure, decide what it is not
Decide on your message
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THE EVENT ITSELF
Dress how you want to be perceived
Tailor your material to the specific audience
Manage your energy
Have handouts or workbook ready
Remember, it’s not about you, it’s about the audience
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THE SPEAKER’S MINDSET
“Whatever the mind can conceive and believe, it can
achieve.”Napoleon Hill,
Author – Think and Grow Rich
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DEAL WITH ANXIETY
Ask yourself why you are afraid/anxious
Keep in mind the goal on the other side of the fear
Be incredibly prepared
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GROWING CONFIDENCE
Preparation supports confidence
So does authenticity
Never apologize on stage
Understand that you’ll never be perfect, and that’s OK
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Tell your own stories
Your audience wants to see the
real you
You can share your learning and problems
Vulnerability enables the audience to see you as a real person
The truth has credibility
It is possible to be your authentic,
introverted self and still be a public speaker
AUTHENTICITY
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GETTING SPEAKING GIGS
Attract attention online (perfect for introverts!)
Volunteer/pitch for free speaking spots
Join a speakers bureaux
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MARKETING YOUR SPEAKING BUSINESS
Be useful, helpful and generous
Choose your brand
Have a website with a dedicated speaker’s page
Ensure you have a professional photograph
Promote your speaking to your email list and social media contacts
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WHAT TO CHARGE?
Tricky question!
Know your audience
How in-demand are you?
Compare to speakers in your niche
How valuable is the opportunity to you?
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WHEN TO SAY NO
Does the opportunity match the reasons you’re speaking?
Is there a fair exchange of value?
Does it fit into your goals?
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As creatives in a crowded world, we can no longer sit in our rooms, creating alone, if we want a viable income
YOU CAN DO IT
By adding public speaking to your repertoire, you can share your message and change people’s lives for the better
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Available in print and eBook formats.
www.thecreativepenn.com/speakingbook/
WANT MORE?