Public Speaking - Anytime

PUBLIC SPEAKING - ANYTIME

Created by Silvana Valentone – December 2014

[email protected]

@Silvana_Happy5

“WE’RE ALL IN SALES NOW”

• “Some of you, no doubt, are selling in the literal sense -- convincing existing customers and fresh prospects to buy casualty insurance or consulting services or homemade pies at a farmers' market. But all of you are likely spending more time than you realize selling in a broader sense -- pitching colleagues, persuading funders, cajoling kids. Like it or not, we're all in sales now.”

Daniel H. Pink, author of To Sell Is Human

YOU ARE IN SALES, TOO…

…every time you: Give an elevator pitch to get the local baker to donate

pastry for your weekly activities Promote an Information Session for new community

members in your diverse city Deliver a keynote speech at a corporate event to recruit

volunteers for your program Seek financial support for your newcomer youth Summer

Camp in front of potential donors Lead an intergenerational workshop for Kindergarten

children and Adult Day Program seniors

A FEW THINGS TO KEEP IN MIND…

Toastmasters’ PREP

Point: state your point Reason: support your point Example: add anecdotes,

stories Point: re-state your point

http://www.toastmasters.org/

http://www.toastmasters.org/Resources/Public-Speaking-Tips


http://heathbrothers.com/download/mts-made-to-stick-model.pdf

Nancy Duarte’s STAR moment

Something They’ll Always Remember

http://resonate.duarte.com/#!page174


http://www.duarte.com/portfolio/something-theyll-always-remember/


http://visual.ly/9-step-cheatsheet-becoming-public-speaking-expert

“The most engaging presentations are:Emotional - They touch my

heartNovel - They teach me

something newMemorable - They present

content in ways I’ll never forget”


o Carmine Gallo, author ofo Talk Like TED

“The only way to learn to speak is to speak and speak, and speak and speak, and speak

and speak and speak.”

o Elbert Hubbard


HERE ARE SILVANA’S 10 GUIDING QUESTIONS

1. Who is your audience?2. What’s your purpose?3. Which stories will you tell?4. “What’s In It For Me?” (WIIFM?)5. How much time do you have?6. How will you open?7. What kinds of visual aids will you use?8. When will you take questions from the audience?9. How will you close?10. When and where will you practice?

QUESTION 1 (OF 10)

1. Who is your audience? What do you know about them? What can you find out in advance? Ask your colleagues, and the event planner, if appropriate.

Community members? Business people? Potential donors or funders? Students? Seniors? Find out what their expectations are, and why they’d listen to you. What do they need? Why should they care about your message?

QUESTION 2 (OF 10)

2. What’s your purpose?

What do you want to accomplish? What’s your goal? Why are you speaking to this audience? Your goal is TO…? To inform? To inspire? To

motivate? To encourage? To persuade? Have your purpose clear in your mind and let it shape your message.

QUESTION 3 (OF 10)

3. Which stories will you tell?

Why is the story relevant to your audience? How can they relate to it and its main characters?

How will you tell your story? How will you show it? Remember it’s not about you. It’s about them- your

characters and your audience! All your stories should be simple, short and sweet; and should have a beginning, a middle (or body) and an end. “Maybe stories are just data with a soul.” Brené Brown

QUESTION 4 (OF 10)

4. “What’s In It For Me?” (WIIFM?) Can you answer the question in your audience’s

mind? How will they benefit from your talk? Will your audience profit from your message or from

the actions they’ll have to take after listening to you? Spell out the advantages of listening to you/acting on

your message. Follow up with them to ensure they reap the benefits you outlined. Make your talk worth their time and effort so they can easily see WIIFM?

QUESTION 5 (OF 10)

5. How much time do you have?

Will you know in advance? Could you flex your talk from 30 seconds to 30

minutes? Keep to the time you’re given. Be flexible, and have a

short/long version of your presentation ready to use when needed. If you end early, allow your audience to ask questions and start a conversation.

QUESTION 6 (OF 10)

6. How will you open?

Will you start with a quote, an anecdote, an overview of your talk, or some impressive data?

Will you need to introduce yourself? The opening of your talk should attract people’s

attention. There’s no one single way to open, but know your first words well so you can say them with confidence- in the way you planned to- for maximum impact.

QUESTION 7 (OF 10)

7. What kinds of visual aids will you use? Will you bring props? Will you use posters, flipchart paper, or slides

(PowerPoint or Keynote)? Remember, “A picture is worth a thousand words”. If

you use slides, keep text to a minimum (0 to 20 words per slide). Have a backup plan in case technology doesn’t cooperate.

QUESTION 8 (OF 10)

8. When will you take questions from the audience? Will you take them throughout your presentation &/or at

the end? How will you deal with tough questions? Paraphrase the questions to make sure you understand

what they’re asking. Keep your answers short and to the point. And don’t be afraid to admit you don’t know- but commit to find out and get back to them with an answer.

QUESTION 9 (OF 10)

9. How will you close? Will you close with a quote, an anecdote, a review of your

talk, or some impressive data? What will the audience take away from your talk? The closing is as important- of not more- as the opening.

Ensure you end up on a high note, with something your audience will remember. The conclusion should help make your presentation unforgettable. “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

QUESTION 10 (OF 10)

10. When and where will you practice?

How will you prepare your voice right before your talk? How many times will you practice your speech is if it were

the real thing? Since “Practice makes perfect”, practice, practice, practice!

Rehearse your speech out loud, in front of others- or a mirror/video camera. Practice standing up, on location, whenever possible. But don’t memorize your talk, or it may sound too robotic. And don’t forget to breathe! Try some deep breathing right before your talk, and make sure you warm up your voice and your body for your presentation.

CAN YOU NOW ANSWER SILVANA’S 10 GUIDING QUESTIONS?

1. Who is your audience?2. What’s your purpose?3. Which stories will you tell?4. “What’s In It For Me?” (WIIFM?)5. How much time do you have?6. How will you open?7. What kinds of visual aids will you use?8. When will you take questions from the audience?9. How will you close?10. When and where will you practice?

PUBLIC SPEAKING - ANYTIMECreated by Silvana Valentone – December 2014

[email protected]

@Silvana_Happy5

Public Speaking - Anytime

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