Public Sector Partner in the Nordics Webinar

The AWS Partner Network (APN) is designed to provide members of the

AWS partner ecosystem with exceptional technical, marketing, business,

and go-to-market support.

Through this webinar, you will learn how to expand your business as an

AWS partner in the Public Sector. You'll also hear from AWS experts on

relevant case studies in the government, education and nonprofit sectors,

and a focus on Security and Compliance, a key area in this market.

Presenters

- Fredrik Rapp | Nordics Partner Manager, AWS Public Sector

- Jeffrey Kratz | International Partner Manager, AWS Public Sector

- Dob Todorov | Regional Head – Solutions Architecture & Principal

Architect Security & Compliance, AWS Public Sector

112/12/2014

Jeff Kratz

Public Sector

International Channel

Public Sector Delivering Cloud Services to

Citizens & Students

Amazon’s Mission

To be Earth’s most customer-centric company where

people can find and discover anything they want to buy online.

Over

2 MM Active

Seller Accounts (Q1 14)

Hundreds of

thousands of

customers in 190

countries

More than 244MM Active

Customer Accounts (Q1 14)

Amazon Ecosystem

More than 124,000

employees worldwide (Q1 14)

Deep

experience in

building and

operating

global web

scale

Services

…get into cloud

computing?

How did Amazon…

?

Amazon Web Services (AWS) is a cloud computing platform that

provides flexible, scalable, and cost-effective IT infrastructure for

businesses of all sizes around the world.

What is Amazon Web Services?

…running on the same reliable,

secure technology platform used

to power Amazon.com’s global

web properties.

6

AWS Global Infrastructure

11 Regions

including GovCloud US

26 Availability Zones

51 Edge Locations

900+

government

agencies

3000+

educational

institutions

10000+

nonprofit

organizations

Strong Growth & Adoption

1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

2. Lower Total Cost of IT

Scale allows us to constantly

reduce our costs

We are comfortable running a high

volume, low margin business

We pass the savings along to

our customers in the form of

low prices

4 5P R I C EREDUCTIONS

3. You Don’t Need to Guess Capacity

Self

HostingWaste

Customer

Dissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

4. Increase Innovation: Experiment Fast with Low Cost and

Low Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

AWS Rapid Pace of Innovation

2009

Amazon RDS

Amazon VPC

Auto Scaling

Elastic Load

Balancing

+48

2010

Amazon SNS

AWS Identity

& Access

Management

Amazon Route 53

+61

2011

Amazon

ElastiCache

Amazon SES

AWS

CloudFormation

AWS Direct

Connect

AWS Elastic

Beanstalk

GovCloud

+82

Amazon

CloudTrail

Amazon

CloudHSM

Amazon

WorkSpaces

Amazon Kinesis

Amazon Elastic

Transcoder

Amazon

AppStream

AWS OpsWorks

+280

2013

Amazon SWF

Amazon Redshift

Amazon Glacier

Amazon

Dynamo DB

Amazon

CloudSearch

AWS Storage

Gateway

AWS Data

Pipeline

+159

2012

Since inception AWS has:

• Released 942 new services and features

• Introduced over 35 major new services

• Announced 45 price reductions

2008

+24Amazon EBS

Amazon

CloudFront

+442

2014

Amazon Cognito

Amazon Zocalo

Amazon Mobile

Analytics

*as of Aug 18, 2014

5. Get Rid of Undifferentiated Heavy Lifting

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

6. Go Global in Minutes

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas

Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic

was published by Gartner, Inc. as part of a larger research note and should be evaluated in

the context of the entire report.. The Gartner report is available upon request from Steven

Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or

service depicted in its research publications, and does not advise technology users to select

only those vendors with the highest ratings. Gartner research publications consist of the

opinions of Gartner's research organization and should not be construed as statements of

fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,

including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant

for Cloud Infrastructure

as a Service (May, 2014)

“AWS is the overwhelming market share

leader, with more than five times the compute

capacity in use than the aggregate total of the

other fourteen providers.”

The Clear Leader in Cloud Infrastructure

Trusted by Enterprises Around the World

Used by Government Agencies & Educational Institutions

Worldwide

» Web site hosting

» Application hosting / SaaS scenarios

» High performance computing, batch data processing, and large scale analytics

» Content Delivery & Media Distribution

» Internal IT distribution

» Storage, backup, and disaster recovery

» Development and test environments

Common Use Scenarios

What better way to change the world…

Code.org ran a worldwide

“Hour of Code”

More than 20 million youth

coded on their website in a

single week, with a peak load of

330,000 concurrent users

“Running on the AWS Cloud gave us the

elasticity to keep the website running when

traffic spiked from zero to 20 million coders

during campaign week, and then scale back

efficiently. AWS was fantastic.”

-Geoffrey Elliott, Code.org

Ensuring democracy…

Migration of core business applications for secure global access, reduced costs, focused resources and improved availability

"The driver really was the ability to be responsive.

The way we did that was to move to the cloud.“

Chris Spence, CIO

National Democratic Institute

Helping Nonprofits Achieve Scale and Reach

"Working hand in glove with AWS,

LeanIn.Org's development team was

able to re-architect the site over a 64-

hour period to ensure it would stand

up to 200 click-throughs per second."

-Rachel Thomas

President, Lean In

“Ban Bossy” campaign

Featured on Google home page and

stayed up!

Using Analytics to Understand the World

“Do the simplest thing,” but do

it at a stupidly large scale.”

-David Milne, a postdoctoral

research fellow at CSIRO

Turning Government Data into Real Insight

Scalable web application Big Data Analytics

and Collaboration

Rapid deployment of analytics

engine

Redesigned portions of

Healthcare.gov

Post “flash crash”

forensics on EC2

Collaboration

platform for SEC

Mining social media for

early warnings of food and

drug safety issues on

accelerated timeline

Healthcare.gov

Improve Education and Break the Mold

Migrated public facing web properties with large bursts of traffic from 38,000 visitors to

150,000 a day

Improved disaster recovery, handled major event spikes in usage and 40%

less expensive

Big Data & High Performance Computing

Runs genome

sequencing project

on AWS

Runs parallel

computations and

image processing on

AWS

• Build a 30,000 core super-computer for $1,279/hour

• Build a 12 teraflop cluster for $35/hour

• Eliminate queuing for HPC resources and accelerate time to science

• Latest Intel processors, GP-GPUs, 10gb network and placement groups

Develop, test, and

explore cutting edge

technology at realistic

scale

NASA’s

Jet Propulsion Laboratory

used AWS to stream the

images and video

associated with the Mars

Curiosity landing. AWS

enabled JPL to

provision capacity

rapidly and deliver

engaging experiences of

Mars to the public.

NASA Jet Propulsion Laboratory

Overview of Services

Compute Content

DeliveryStorage Database Messaging Monitoring

Networking Deployment &

Management

What is the next step and how do I take it?

Using the Cloud isn’t an ‘All or Nothing’ Choice

Government & Educational

Data Centers

On-

Premises

Resources

Cloud

ResourcesIntegration

We support a wide range of technologies

Our Ecosystem Allows You to use Existing Management Tools

Single Pane of Glass

Management Tool Partners

AWS Partners Focused on Public Sector

Partner Opportunities to Serve Public Sector

» Deliver consulting and

system integration

projects faster and with

lower operating expense

for your customers

» Build a new managed

services annuity revenue

stream

» Redeploy your government and education software apps or platform to AWS

» Capture new sales while helping your customers with tight budgets

» Path to meeting “CloudFirst” mandates

» Win new projects by proposing disruptive cloud computing and storage solutions

» Resell or Integrate AWS services in combination with your solutions

» Use Contract “Tech Refresh” provisions to get a head start

» Define the unique AWS-based offerings you provide to

Public Sector customers

» Add value to AWS by addressing industry policy and

standards with your solution on AWS

» Use your Government and Education contracts to help

customers migrate to the Cloud

» Participate in AWS Public Sector events that focus on

government and education customers

» Deliver solutions using the AWS Technology Kits

(ex:TestDrive)

» Leverage your knowledge of AWS Shared Security Model

and Government Accreditation processes

How Do I Partner with AWS in Public Sector?

1. APN: Identify that Public Sector is one

of your top 3 markets served

2. Solutions: Define the offerings you

provide to Public Sector customers

3. Engage: Evaluate Government Reseller

and Government Partner Program

4. Alignment: Identify your Gov/Ed

team and Current Contract Oppty

5. Feedback: We are here to support

You! aws-wwps-partners@amazon.com

Customer

obsession

1

Invention

2

Long-term

thinking

3

Some final thoughts about Amazon…

A Faster, Cheaper and Better

Path to a Better World

jeffrek@amazon.com

Thank You

AWS Nordics – Partner Webinar

November 2014

AWS Security & Compliance

Dob Todorov

Regional Head – Public Sector Solutions Architecture

Principal Security & Compliance Solutions Architect

EMEA

todorov@amazon.com

Security Is Our No.1 PriorityComprehensive Security Capabilities to Support Virtually Any Workload

PEOPLE &

PROCEDURES

NETWORK

SECURITY

PHYSICAL

SECURITY

PLATFORM

SECURITY

SECURITY IS SHARED

WHAT NEEDS

TO BE DONE

TO KEEP THE

SYSTEM SAFE

WHAT

WE DO

FOR YOU

WHAT YOU DO

YOURSELF

EVERY CUSTOMER HAS ACCESS

TO THE SAME SECURITY

CAPABILITIES

CHOOSE WHAT’S RIGHT FOR YOUR ENTERPRISE

“Based on our experience, I believe that we

can be even more secure in the AWS cloud

than in our own data centers”

Tom Soderstrom – CTO

NASA JPL

AWS SECURITY OFFERS MORE

VISIBILITY

AUDITABILITY

CONTROL

AWS IAMIDENTITY & ACCESS MANAGEMENT

AWS CloudHSM

Managed and monitored by AWS, but you

control the keys

Increase performance for applications that

use HSMs for key storage or encryption

Comply with stringent regulatory and

contractual requirements for key protection

EC2 Instance

AWS CloudHSM

AWS CloudHSM

RISK & COMPLIANCE

AUDITING SECURITY CHECKLIST

SECURITY PROCESSES

SECURITY BEST PRACTICES

AWS Security Whitepapers

Call to action

1. Leverage the resources on the Amazon Web

Services Partner Network Portal

2. Submit opportunities through the new enhanced

opportunity submission tool

3. For follow-up questions and topics reach out to

Public Sector Partner Manager Fredrik Rapp

5412/12/

2014