Public Relations Letter

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Public Relations letters

Public Relations letters are friendly letters periodically sent by organizations to their customers or prospects. It is also called Goodwill letters. The main function is to convey a friendly, usually unexpected, message that builds goodwill and brightens the image of the organizations among the general public. The importance of writing such letters has been raised only recently. Letters of thanks, congratulations, and sympathy are examples of public relations letters. Since these letters come to the recipients unexpectedly, they come as a pleasant surprise and are always welcome.

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Public relations letters do not bring any immediate rewards. But the labor or effort put in them does not go waste. Since a public relations letters is received unexpectedly, it is not forgotten easily. The message contained in it always remains at the back of the mind. Later, whenever the recipient is to purchase any related product or service, it prompts him to approach the organization from which he had once received the message.

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Features of Public Relations Letters

A public relations letters should be – Honest and Sincere Short and Direct Free from any secret sales motive Message must carry a genuine touch

of happiness The focus of your letter should be on

your reader than on yourself. Keep the message short and end it on

a cordial role.

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Classification of Public Relations Letters

Broadly public relations letters can be classified as follows:

Letters of congratulationsLetters of appreciationsLetters of sympathySeasonal greetingsThanks for favors received

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Letter of sympathy

# A letter of condolence on the death of a son

in the prime of life.

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Dear Mr. Kader,

With profound grief we have learnt of the death of your son.

He has been snatched from you in the prime of life. Words should be only too helpless to mitigate your grief. Still we want you to know that we, at BUBT, are sharing your loss and are with you at this tragic moment.

Your son’s life was short. But he accomplished so much in so brief a span. He was like a daffodil that blooms and lives only for a day but fills the world with beauty and sweetness.

Sincerely yours,

Md. Shahanul kabir

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Letter of greetings

# A specimen on the occasions of Pahela Baishakh

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Dear Mr. Imtiaz,

Pahela Baishakh is a day of new beginning. The festival of joy and happiness is here again. And it is again time to say a warm hello to all the friends whose association we cherish.

And you are at the very top among them. How could we let this occasion pass/slip without your nice presence ?

Wish you a prosperous and happy new year!

Sincerely yours,

Md. Arafater Rahman Bhuiyan.

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Letter of congratulations

#A bank manager writes a letter of congratulation to a businessperson on the latter’s election as

Chairperson of Traders’ association.

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Dear Mr. Rahul,

Your election as Chairperson of the Traders’ Association was a great news. Please accept our heartily felicitations on this achievement.

This position is a benefiting culmination of years of egotistical services to the improvement of Traders’ Association and the welfare of the community in general. The association has done itself great service by electing you as Chairperson.

I believe that your leadership will take the Association to new heights.

Sincerely yours

Md. Arafater Rahman Bhuiyan.

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