Prsentation PowerPoint

Public relations In BrazilBy NergizAnd YacineBOA TARDETHE GLOSSARYHistory of BrazilPopulation of BrazilHistory of PR in BrazilDefinition of PR in BrazilPublic Relation educationLaw and PRTrends In IndustryPolitic systemEconomic systemActivismCultural dimensionMediaCoca cola and the Paratins

History of BrazilOccupied by Pedro Alveras CabralUnder the domination of Spain between 1580- 1640Liberation from Portuguese ColonizationBrazil Empire between 1822- 1889

History of BrazilFoundation of republic 1825Ruled by military dictatorship until 1970DemocracyIt has become largest country in South America and had the 8th largest economy in the world

Population of Brazil195.000.000 people liveConsists of many different ethnic origins81% of Catholics, 18% of Protestants,1% of Muslims and Jewishs and 0,31% of other paganists religion

History of PR in BrazilPortuguese language and culture isolated Brazil from its neighboursIt creates high effort for PR Welcoming attitudes and tolerance of Brazilians bring great advances in PRCanadian influence

History of PR in BrazilAcording to DallAngol, the evolution of PR in Brazil is divided in to 4 partsbegan with pioneers (PR in Brazil started with Canadian Coorperation so it had Canadian influence)professionalsacademicsresearchers

History of PR in Brazil

Definition of PR in BrazilOfficial definition have been given by the Inter-American Confederation of Public Relations (CONFIARP)The National Federal Council of Public Relations Professionals (CONFERP) and the ABRP.Brazil is the Founder of The CONFRIAP in the 60sIn 1963 the CONFRIAP 5th conference, CONFRIAP and the ABRP gave the 1st definition of Public Relation

Definition of PR in BrazilPublic relations is a socio-technical and administrative discipline with wich the opinion and attitude of a public are analyzed and evaluated. Public relations is carried out through a planned, continuous program of reciprocal communication destined to maintain a beneficial affinity with and comprehension.Definition of PR in BrazilGrunigs two way symmetrical modelLaw : frammingSimoes : integrationCicilia Peruzo : socializingWhat would be the definition of PR in Turkey and it would vary from the ones from Brazil?Public Relation educationpolyvalent communication professional = holistic knowledge of mass media + scientific searchSchools changed the name journalism to communication in 1970 : 33%, in 1980 : 85%Brazil was one of the first country to defend the legitimacy of the communication person and its variety of actionsreducing the gap between the capacity of the student and the communication worker, enhance the quality of the future PR persons and the PR domainLAW and PR1967 Brazil was the first country to regulate the Public relations by the mean of the Congresso Nacional do Brazil Law, as did also Panama, but those are two exception in America Latina.Penalization of the practitionerMore control on the practitioners30 years of this legislation without any modification/ huge critics from the scholarsFrom 1998 to 2002, the law have been Improved reinforcement of the quality of the practitioners and their education

Trends in industryInstitutional journalistsPR as the production of coorperate publicationAnother trend; EndomarketingInstitutional marketingSocial marketingRelationship marketingMedia trainingMedia Relations Boutique

Political SystemFrom a Colony of Portugal, to young democracy. Since 1888.Dilma RousseffFederal state,Authoritarian lawThe state knows the power of communication and encourage people wanting to take part in the political life, PRLula influenced this way, social, participative democracyNew democracy = not perfectCorruption, Strong inequalitiesMistrust in the government: un efficient and bureaucratic

Economic System190,732,694 inhabitant, 2010 census, 5th most populated country in the world2012 GDP: $2.356 trillion, 7th80% of urbanized people 67 % of GDP:Services, 27% industries: aerospace, new technologies, 5% agricultureEconomic rollercoaster for year = inflation

ActivismDemocratization in BrazilGrowth in social movements and NGOsUnionismAction Movement of Citizenry against hungry, misery and for life Food for the hungryWork to eradicate the misery of unemployedDemocratization of land ownership

Cultural dimensionIncreased optimism among Brazilian peopleHighest diversity contrasting European, African and Asian rootsPortuguese culture isolates Brazil from its neighbors and this causes Brazilian RainbowCollectivismFeminine culture due to political changes in BrazilStrong gap between rich and poor and rich culture is individualistic in Brazil

MediaGlobo= media controlled propaganda2011 Brazil ranked fifth in the world with nearly 89 million Internet users, 45% of the populationAlmost a monopoly, expanding to the world, the American latina aeraA variety of media, and at the top of technology, sometimes to advance for the peoplePR as to deal with this control and satisfy the media, by no offending it, journalist + now mediatorThe press is almost free, except the threats and bullying of journalists

MediaThe Banned BBC documentary 1993, Beyond Citizen Kane highly criticising the channel and its owner Roberto Pisani Marinho

The Case Study : Coca cola in the ParitinsThe Legend

The Case Study : Coca cola in the Paritins

The Case Study : Coca cola in the Paritins

OBRIGADO E ADEUS