Public Relations Director · Thanks @marriottpv for the treats for @travelga1425 bday tomorrow!! We...
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Laura Botelho Public Relations Director
Transcript of Public Relations Director · Thanks @marriottpv for the treats for @travelga1425 bday tomorrow!! We...
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Laura Botelho Public Relations Director
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Everyday, over
500,000
guests post from Marriott
properties around the world
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In fact, people post
10X More
when they travel
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96% post using no identifiable
hashtags or mentions
#NoHashtags
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So how do we connect with these
guests who don’t tag us or use
#hashtag?
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+ Hyp3r
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M Live Command Center
• Online News
• Blogs and Forums
• All Social Trends
• YouTube
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100% Positivity
2.3X The number of posts when
engaged by Marriott
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“Welcome to our hotel”
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“Loving your photos!”
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“Happy Birthday!”
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“Bon Apetite!”
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The result…
82% ROE
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Speaking of “Engagement” …
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Over 100 couples share their engagements at our
properties per day!
Wedding Proposal
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#AppYourService New York City, NY
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