PUBLIC RELATIONS & COMMUNICATIONS - ExL …info.exlevents.com/rs/195-NER-971/images/C596-Web.pdf ·...

Brandi RobinsonVice President, North America

CommunicationsSANOFI

CHAIRPERSON

Jeff WintonSVP, Corporate Affairs and

Chief Communications Officer ASTELLAS PHARMA

Daniel McIntyreSenior Vice President,

Corporate Affairs BIOGEN IDEC

Peter ShankmanCEO, Adventurist, Entrepreneur

and Adjunct Professor PETERSHANKMAN.COM

David BlairHead of Industry, Health

GOOGLE

11th Annual

To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected]

HIT THE

RESET BUTTON

PUBLIC RELATIONS & COMMUNICATIONS

SUMMIT

The Leading Event for Communicators and Public Affairs Executives Within the Life Sciences Industry to Meet and Discuss the Latest Trends, Challenges and Converging Forces

EVENT HIGHLIGHTS:Our new case study format will provide an enriched conference experience and more opportunities to learn valuable take-home data

150+ speakers and delegates will be in attendance, including representatives from pharmaceutical, biotechnology and medical technology organizations

This summit will feature in-depth coverage of trending topics impacting industry communicators such as multichannel communications, change management, technological innovations, employee engagement, pricing and policy changes, the Sunshine Act, value-based messaging, global communications, media relations, and more

Congressman Leonard Lance will address health policy trends and rare diseases

Providing practical strategy and tactics to advance communication efforts in this dynamic industry

Hosted at Sanofi Headquarters, Bridgewater, NJJuly 20-21, 2015

Follow us: #ExLPRSummit @ExLPharmaPR

Join us on LinkedIn! ExL Pharma PR & Communications Summit Group

Sponsors:Marquee Partner:

INSPIRERSVISIONARIES

mailto:[email protected]

www.exlevents.com/pr

To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] 2|

Dear Colleagues,

Coming off a banner year celebrating the 10th anniversary of the PR Summit, ExL has worked closely with our tenured advisory board to once again revamp our program focusing on new formats, new content and new speakers. This fresh approach is going to provide you with the opportunity to network with industry colleagues while learning new tips, tricks and strategies.

It is a unique time for communicators in our industry. The issues and challenges we encountered 10 years ago differ substantially from those we face today, and there is constant change. Communicators are being tasked to deal with these changes and many other challenges. To keep pace with rapid change in science, technology, policy, organizational structure and more, communicators need to bring new approaches and, in some cases, “hit the reset button.”

Bringing together our most senior group of industry speakers ever and more than 150 of the industry’s finest communications and public affairs executives, the 11th Annual Public Relations & Communications Summit is THE place to be this coming July. On behalf of Sanofi and our advisory board, we look forward to welcoming you to Bridgewater, NJ for a few days of strategic thinking, debates, learning opportunities, and a rare chance to catch up with old colleagues.

Sincerely,

Bryon Main

Bryon MainProgram Director, President and CEOExL Pharma

WHO SHOULD ATTEND?

This conference is designed for pharmaceutical, biotechnology, and medical technology public relations, public affairs and communications practitioners with responsibilities in the following areas:

u Communications: Corporate, Brand, Internal, External, Integrated, Multichannel

u Public/Media Relations

u Community/Advocacy Relations

u Public/Government Affairs

u Investor Relations

u Strategic Alliances

u Public Policy

This event is also of interest to agencies and other vendors who support those that work in the public relations, public affairs and communication roles at life sciences companies.

11th Annual


SUMMIT

DISTINGUISHED ADVISORY BOARD

Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS PHARMA

Bob Libbey, Head of Digital and Social Communication, PFIZER

Brandi Robinson, Vice President, North America Communications, SANOFI

Cathy Cantone, Director, Public Relations, Immunology and Inflammation, CELGENE

Chris Loder, Senior Director of Worldwide Communications and Head of US Media Relations, BAYER HEALTHCARE

David Krawitz, Executive Director, Corporate Affairs, AMGEN

George DeTorres, Divisional Vice President, MULTIVU

Joff Masukawa, CONSULTANT

Karen Carolonza, Managing Partner, GREEN ROOM COMMUNICATIONS

Ray Kerins, Senior Vice President, Head of Communications and Public Affairs, BAYER HEALTHCARE

Samina Bari, Senior Vice President, Corporate Communications, PHARMACYCLICS

Stephanie Koze, Senior Director, Client Service and Strategy, GREEN ROOM COMMUNICATIONS

Tierney Saccavino-Payne, Senior Vice President, Corporate Communications, ACORDA THERAPEUTICS, INC.

Tom Jones, Senior Vice President, MAKOVSKY

Wendy Lund, CEO, GCI HEALTH

VENUE INFORMATION:

ExL Pharma is pleased to bring the PR Summit to Bridgewater, NJ to Sanofi US Headquarters. We would like to offer our gratitude to Sanofi US by opening up its doors and hosting this event in their conference facility.

Sanofi US55 Corporate Drive | Bridgewater, NJ 08807

HOTEL INFORMATION:

Hyatt House Bridgewater 530 Route 22 East | Bridgewater, NJ 08807

ExL Pharma has reserved a room block at the Hyatt House very close to Sanofi Headquarters for those requiring overnight accommodations. We have reserved a favorable rate for those wishing to stay there and kindly request that you reserve your room by June 29th to secure this room rate.

To make reservations guests can call 908-725-0800 and request the negotiated rate for ExL’s 11th PR Meeting.

Please book your room early as rooms available at this rate are limited.



To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected] |3

Agenda-at-a-Glance

Day One | Monday, July 20, 20157:45 Registration and Continental Breakfast

8:45 Chairperson and Host Welcome SANOFI

9:00 Time to Hit the Reset Button Part 1: Mini Case Studies Covering the Latest Trends and Challenges NOVARTIS ONCOLOGY, BOEHRINGER-INGELHEIM, MARINA MAHER COMMUNICATIONS

9:45 Congressional Address: Health Policy Trends and Rare Diseases

10:00 Networking and Refreshment Break

10:45 Multichannel Marketing: Where We Are Now and What the Future Holds GCI HEALTH

11:15 VISIONARY KEYNOTE – How to Succeed and Thrive in a Company (or for a Client) Headquartered Outside of the US ASTELLAS PHARMA

12:00 Luncheon

1:00 VISIONARY KEYNOTE - Transparent Communication BIOGEN IDEC

1:30 Time to Hit the Reset Button Part II: Mini Case Studies Covering the Latest Trends and Challenges TEVA PHARMACEUTICALS, CISION, GLAXOSMITHKLINE

2:15 PANEL DISCUSSION - Rolling Out the Red Carpet Results: How Celebrity Collaboration Can Elevate a Health Message and Amplify Coverage MULTIVU, TONIC LIFE COMMUNICATIONS, TEVA PHARMACEUTICALS


3:15 PANEL DISCUSSION – Best Practices in Healthcare Media Relations: Collaborative Working in the Era of the Instantaneous News Cycle MAKOVSKY

4:00 Ain’t No Customer Like a Zombie Customer!

5:15 Evening Reception Sponsored by:

6:15 Day One Concludes

12:30 Luncheon

1:30 The Evolution of Patient Advocacy CANCER SUPPORT COMMUNITY

2:00 How to Optimize Client and Agency Partnerships: A New School Approach GREEN ROOM COMMUNICATIONS


2:45 New Challenges for Communication in Market Access COHN & WOLFE

3:15 VISIONARY KEYNOTE: Technological Innovation and the Connected Life GOOGLE

4:00 Conference Concludes

8:00 Registration and Continental Breakfast

8:45 Chairperson’s Day Two Welcome and Opening Remarks

Day Two | Tuesday, July 21, 2015

Track AStakeholder Communication

Track BDigital Breakout

Track CInternal and Corporate Communications

9:00 Medical Innovation and Value-Based Messaging CELGENE

Patents and PR in a Social and Digital World NOVARTIS ONCOLOGY

How to Build a More Effective Communications Team SANOFI

9:45 Using Communication and Multichannel Channels to Promote Innovative Science AMGEN

Influencer Mapping and Engagement Strategies in a Regulated Environment COYNE PR

Global Change Management and Organizational Culture: Finding the Constant ASTELLAS PHARMA


11:00 Evolving the Communications Ecosystem to Have Your Message Heard GENENTECH

The Convergence of Digital and Policy PFIZER What It Takes to Be a Creative Lion in Healthcare VIRGO HEALTH

11:45 Creating a CEO Profile to Enhance Media Coverage ACORDA THERAPEUTICS

Don’t Just Be Social, Empower a Community of Content Creators to Drive Your Public Relations and Marketing OTICON MEDICAL

Working with Physicians in a Financially Transparent World (The Sunshine Act) PHARMACYCLICS

“Excellent and engaging presentations.” – Samantha Ross, Senior Marketing Communications Associate, STRYKER CORPORATION





8:45 Chairperson and Host Welcome


9:00 TIME TO HIT THE RESET BUTTON PART I: Mini Case Studies Covering the Latest Trends and Challenges

In an experiment based on past feedback, this new format gives attendees the opportunity to hear numerous perspectives in a small case study format. The goal is to get right to the heart of the issue by giving each speaker 10 minutes to share how they hit the reset button either in their career or their company based on a new challenge they have faced. At the conclusion, attendees will participate in a Q&A with each of the speakers.Panelists:

Geoffrey Cook, Global Head External and Patient Relations, NOVARTIS ONCOLOGYKate O’Connor, Executive Director, Public Relations, BOEHRINGER INGELHEIM

Michele Schimmel, Managing Director, RX MOSAIC AND MARINA MAHER COMMUNICATIONS

9:45 Congressional Address: Health Policy Trends and Rare DiseasesCongressman Leonard Lance (NJ-07)


10:45 Multichannel Marketing: Where We Are Now and What the Future Holds•Adjustyourapproachtomarketingasonesizenolongerfitsall•Tailoryourmessagetoyouraudienceandtargetthroughthebest

channel(s)/platform(s) to maximize impact•LearnhowcontentANDcontextarekingthroughcaseexamples

Kristin Cahill, President, North America, GCI HEALTHDavid Chadwick, Vice President, Digital and Social Media, GCI HEALTH

11:15 How to Succeed and Thrive in a Company (or for a Client) Headquartered Outside of the US•Hearexperiencesgainedatleadingglobalhealthcarecompanies

based in Europe and Asia•Gainabetterunderstandingandappreciationforculturaldifferences

and how they can be utilized to your competitive advantage•Learnhowtoputthat15-hourtimedifferencetogooduseJeff Winton, SVP, Corporate Affairs and Chief Communications Officer, ASTELLAS PHARMA

12:00 Luncheon

1:00 Transparent Communication•Understandthebenefitsofcommunicatingboththepositiveand

the negative to industry stakeholders•Integratescientific,publicandfinancialdataintoaneffective

communications strategy•Gainanin-depthperspectiveonlessonslearnedaboutkeytrends

impacting our industry

Daniel McIntyre, Senior Vice President, Corporate Affairs, BIOGEN IDEC

1:30 TIME TO HIT THE RESET BUTTON PART II: Mini Case Studies Covering the Latest Trends and ChallengesDenise Bradley, Senior Vice President, Global Corporate Reputation, TEVA PHARMACEUTICALS

Mathilda Joubert, Vice President, Research, CISIONSarah Alspach, Head of US External Communications, GLAXOSMITHKLINE

2:15 Rolling Out Red Carpet Results: How Celebrity Collaboration Can Elevate a Health Message and Amplify Coverage•Exploreacasestudyofthemultipleaward-winningasthma

campaign, Know Your Count•Discusskeytopicssuchashowtofindtherightspokesperson;

theprocessofcreatingcontentthatdrivesaction;andhowcollaboration between agencies, vendors, celebrities and clients can shape a campaign and improve outcomes

Moderator:

Larry Cardarelli, Executive Producers, MULTIVU

Panelists:

Susan Pyle, Vice President, TONIC LIFE COMMUNICATIONS

Theresa Dolge, Media Relations Director, TONIC LIFE COMMUNICATIONSMichelle Larkin, Associate Director, Communications, Global Specialty

Medicines, TEVA PHARMACEUTICALS


3:15 Best Practices in Healthcare Media Relations: Collaborative Working in the Era of the Instantaneous News Cycle

Learn from experts what works, what doesn’t work, and how to sharpen their skills in communicating with healthcare and medical media.•Gainabettergrasponwhatthetrending“hottopics”in

healthcare are•Howhastheevolutionofhealthcareconvergenceplayedarolein

how news is reported? How is the “digitally empowered consumer and healthcare professional” shaping news?

•Howcanindustrycommunicatorsbecomearesourcetoreporters,and develop a mutually rewarding productive and trusting relationship?

Moderator:

Lee Davies, Senior Vice President, Health Practice, MAKOVSKY

4:00 Ain’t No Customer Like a Zombie Customer! In this fast-paced, funny and actionable talk, best-selling author

Peter Shankman talks about how you can create Zombie Loyalists for your own business — and breed each customer to bring all of their friends to you as well, every single time.

Peter Shankman, Adventurist, Entrepreneur and Adjunct Professor, PETERSHANKMAN.COM

5:00 Evening Reception

6:15 Day One Concludes

Day 1 | Monday, July 20, 2015

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Day 2 | Tuesday, July 21, 2015

Track AStakeholder Communication

9:00 Medical Innovation and Value-Based Messaging: Communicating the Facts•Reviewtheimpactmedicalinnovationhashad

on messaging•Gainabetterunderstandingofhowavirtuous

cycle of better health, longer life and greater prosperity stimulates additional investments in even more advanced innovations

•Learnhowtocommunicateeffectivelyatyourorganization through value-based messaging and its benefits

Brian Gill, Vice President, Corporate Communications, CELGENECathy Cantone, Director, Public Relations, Immunology and Inflammation, CELGENE

9:45 Using Communications and Multichannel Channels to Promote Innovative Science•Gainabetterunderstandingofhowtomake

scientific innovation the story•Providestakeholdersabetterunderstandingof

the work behind the scientific innovation•Analyzeperformancemetricsandthereturn

generated through the communications strategyDavid Krawitz, Executive Director, Corporate Affairs, AMGEN


11:00 Evolving the Communications Ecosystem to Have Your Message Heard•HearinsightsonhowGenentechisevolvingtheir

approach to key audiences through both offline and online

•Gainabetterunderstandingonhowtoengagewith your audience through storytelling around science, patients and people

Emmy Wang, Senior Manager, External Communications, GENENTECH

11:45 Creating a CEO Profile to Enhance Media Coverage •AssesstheindustryissuesAcorda’sCEOhad

particular interest in and how they developed a platform and messages around those topics

•Matchopportunities(i.e.,inflectionpointsthroughout the ACA approval and rollout) to the Acorda CEO’s availability

•Seehowalloftheabovecanresultinaprogramtaking on a life of its own

Jeff MacDonald, Senior Director, Corporate Communications, ACORDA THERAPEUTICS

Track BDigital Breakout

9:00 Patents and PR in a Social and Digital World•Learnreal-worldstrategiestomanagehigh-profile

intellectual property disputes•Examinetheimportanceofstakeholderandsocial

media engagementGeoffrey Cook, Global Head External and Patient Relations, NOVARTIS ONCOLOGY

9:45 Influencer Mapping and Engagement Strategies in a Regulated Environment•Newopportunitiestodiscoverwaystoidentify

and reach your key stakeholders•Aligninternalteamstoensuresuccessful

execution of engagement effortsKelly Dencker, Senior Vice President, Health, COYNE PR


11:00 The Convergence of Digital and Policy•Effectivelycollaborateinternallywithyourdigital

and policy teams to drive results•Gainamorethoroughunderstandingofhow

policy papers can be effective drivers in social media

•Hearspecificexamplesanddiscoverhowlessonslearned can be applied within your organization

Bob Libbey, Head of Digital and Social Communication, PFIZERStephen D’Amato, Pharm.D., M.S., Director, Global Policy, PFIZER

11:45 Don’t Just Be Social, Empower a Community of Content Creators to Drive Your Public Relations and Marketing•Getabetterunderstandingofhowanengaged

community can accelerate return on investment on digital media efforts by moving potential customers through the buying cycle faster than you can

•Learnhowbuilt-inpermissionmakescommunitymembers the most powerful PR and marketing tool for your business

•Empoweryourusers,communitymanagers,customer support teams and other layers of the organization to engage in online efforts

•Domorewithlessbyempoweringacommunitythat shares a passion for healthy living

Elizabeth Presson, Digital Media and Community Experience Manager, OTICON MEDICAL

Track CInternal and Corporate Communications

9:00 How to Build a More Effective Communications Team•LearnhowSanofieradicatedredundanciesand

better serve its internal customers and patients •UnderstandhowSanofimodifieditstraditional

communications structure, established unique resources centers, coordinated innovative training programs and re-energized its staff to optimize performance and outcome


9:45 Global Change Management and Organizational Culture: Finding the Constant•Realizethatchangeinourindustryisconstant

and adjust your approach moving forward•Betterunderstandhowtoovercomethe

complexities that stem from matrixed reporting relationships, geographically dispersed functional teams, and the cultural sensitivities and nuances that come with a global business

•Focusonhowtoengageleadersontheroleandvalue of communications

Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS PHARMA


11:00 What It Takes to Be a Creative Lion in Healthcare •InsightsfrominsidethejuryatLionsHealth2015•Whatthehottrendsinhealthcommunications

and technology are•Predictionsandopinionsfromthoughtleading

creatives from around the world•Showcaseofsomeofthisyear’saward-winning,

awe-inspiring industry campaignsRebecca Rhodes, Creative Director, VIRGO HEALTH

11:45 Working with Physicians in a Financially Transparent World (The Sunshine Act)•Learnaboutreportingrequirementsandwhy

communication professionals need to be aware of them

•Promoteeffectiveinternalcommunicationtoavoidconfusion between colleagues and ensure that physicians receive accurate education regarding Sunshine Act requirements

•Gainabetterunderstandingofhowin-housecommunications professionals and well as supporting agencies can work with physicians

Samina Bari, Senior Vice President, Corporate Communications, PHARMACYCLICSSumita Ray, Chief Compliance Officer, PHARMACYCLICS


8:45 Chairperson’s Day Two Welcome and Opening Remarks

“One of the best I’ve been to.” – Susan Watkins, PR Director, SANOFI PASTEUR

“Great energy, great info!” – Lindsey Schedler, Manager, Corporate

Reputation and Social Media, SANOFI US




12:30 Luncheon

1:30 The Evolution of Patient Advocacy In 2009, The Wellness Community® and Gilda’s Club® joined

forces to become Cancer Support Community. Today, Cancer Support Community includes a network of 50 affiliates with more than 120 satellite locations and a vibrant online and telephone community, touching more than 1,000,000 people each year. As the largest professionally led nonprofit network of cancer support worldwide, Cancer Support Community will share insights about the following topics and more:•Newapproachesforcommunicatingwithpatients•Bestpracticesforpharmaceutical/advocacypartnerships•Nationalvs.localinitiatives•Policychanges

Linda House, MSM, BSN, RN, President, CANCER SUPPORT COMMUNITY

2:00 How to Optimize Client and Agency Partnerships: A New School Approach

Mergers and acquisitions, product pricing, brand comms, internal employee communication, expanded access, and advocacy support are just a few of the topics healthcare public relations and communications professionals may touch in one day. To help maximize partnerships and performance during this time of pharma flux, Green Room Communications and select clients will share insights from their new school approach to driving the client agency relationship.

Deborah Sittig, Managing Partner, GREEN ROOM COMMUNICATIONSStephanie Koze, Senior Director, Client Service and Strategy GREEN ROOM COMMUNICATIONS

Allison Pishko, Account Manager, GREEN ROOM COMMUNICATIONS


2:45 New Challenges for Communicators in Market Access•Delveintotheroleofadvocacyinaddressingpayers•Brainstormcreativeapproachestoaddressingnewchallengesin

market access•Reviewrecentstrategiesusedbytheindustry

Kristie Kuhl, Executive Vice President, COHN & WOLFE

3:15 Technological Innovation and the Connected Life: Develop a New Paradigm for Reaching and Engaging Patients, Providers and Caregivers•Keepupwiththetorridpacedrivenbytheproliferationofmobile

screens and the continued demand by consumers for access to digital health information, providers and care — when, where and how they want it

•Stayabreastofallofthetrendsaroundhowwemanagebothacute and chronic health conditions in this rapidly evolving environment

David Blair, Head of Industry, Health, GOOGLE

4:00 Conference Concludes

Day 2 | Tuesday, July 21, 2015

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“We don’t have all the answers, but what I love about the EXL Pharma conference is

we can sit down and learn from the best in the business and tackle our most pressing

challenges head on.” - Chris Loder, Senior Director of Worldwide Communications and

Head of US Media Relations, BAYER HEALTHCARE

“It’s really important to have this conference as it’s the only forum where it is just us in

public relations and communications where we can share information,

share best practices.” - Cathy Cantone, Director, Public Relations, Immunology and

Inflammation, CELGENE

CHECK OUT SOME TWEETS FROM LAST YEAR’S ATTENDEES!

2014 #EXLPRSUMMIT HIGHLIGHTS

@KPCK “The person who says it cannot be done should not interrupt the person doing it” proverb @familyadvguy #exlprsummit

@teufelclem .@mpranikoff “Good SEO is good PR” “Is my content good enough” to motivate my audience? #exlprsummit @loder5

@MSLGROUPNA “40% of people start an activity on one device and finish on another” @mpranikoff #EXLPRSummit

@GCIHealth “The power of social media? Survey finds that 60% of journalists regularly use it to find ideas for stories.” #ExLPRSummit #exlpharma

@mpranikoff “#PR is less than 5% of the overall marketing budgets of Pharma industry.” #notenough #ExLPRSummit

Follow Us@ExLPharmaPR #ExLPRSummit




GROUP DISCOUNT PROGRAMS:*Offers may not be combined. Early Bird rates do not apply.*

SAVE 25%

Foreverythreesimultaneousregistrationsfromyourcompany,youwillreceive a fourth complimentary registration to the program (must register four). A savings of 25% per person.

SAVE 15%

Can only send three? You can still save 15% off of every registration. To find out more on how you can take advantage of these group discounts, please call 212-400-6240.

TERMS & CONDITIONS PAYMENT:Make checks payable to ExL Events, Inc. and write code C596 on your check. You may also use Visa, MasterCard, Discover or American Express. Payments must be received in full by the conference date. Any discount applied cannot be combined with any other offers and must be paid in full at the time of order. Parties must be employed by the same organization and register simultaneously to realize group discount pricing options.

**Please Note: There will be an administrative charge of $300 to substitute, exchange and/or replace attendance badges with a colleague occurring within five business days of any ExL conference.**

CANCELLATION AND REFUND POLICY:If you need to cancel your registration for an upcoming ExL event, please note the following policies derived from the Start Date of the event:

•Fourweeksormore:Afullrefund(minusa$295processingfee)oravouchertoanother ExL event valid for 12 months from the voucher issue date.

•Lessthanfourweeks:AvouchertoanotherExLeventvalidfor12monthsfromthe voucher issue date.

If you cancel within five business days or at any time after receiving the conference documentation, the voucher issued will be $395 less.

To receive a refund or voucher, please fax your request to 888-221-6750.

CREDIT VOUCHERS:Credit Vouchers are valid for 12 months from date of issue. Credit Vouchers are valid toward one (1) ExL Event of equal or lesser value. If the full amount of said voucher is not used at time of registration, any remaining balance is no longer applicable now or in the future. Once a Credit Voucher has been applied toward a future event, changes cannot be made. In the event of cancellation on the attendees’ behalf, the Credit Voucher will no longer be valid.

SUBSTITUTION CHARGES:There will be an administrative charge of $300 to substitute, exchange and/or replace attendee badges with a colleague occurring within five business days of the conference.

ExL Events reserves the right to cancel any conference it deems necessary and will not be responsible for airfare, hotel or any other costs incurred by registrants.

ExL Events’ liability is limited to the conference registration fee in the event of a cancellation and does not include changes in program date, content, speakers or venue.

*The opinions of ExL speakers do not necessarily reflect those of the companies they represent or ExL Events, Inc.

Please Note: Speakers and agenda are subject to change without notice. In the event of a speaker cancellation, significant effort to find a suitable replacement will be made.

Registration

Mail: ExL Events, Inc.4948thAvenue,4thFloorNew York, NY 10001

Phone:866-207-6528

Online:http://exlevents.com/pr

Email:[email protected]

Fax:888-221-6750

Registration Fees Early Bird Pricing by

6/12/2015

Standard Pricing After 6/12/2015

Pharma/Biotech/Medical Technology Organizations

$1695 $1895

Agencies and Solution Providers $1895 $2095

36OPMTHE FULL SPECTRUM OF PRODUCT MANAGEMENT

36O

FiveWaystoRegister

SPONSORSHIP AND EXHIBITING OPPORTUNITIES QUESTIONS? COMMENTS?Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the opportunity to sponsor, underwrite an educational session, host a networking event or distribute promotional items to attendees. ExL Pharma will work closely with you to customize a package that suits all your needs.

To learn more about these opportunities, please contact Jayson Mercado at 212-400-6236 or by email at [email protected].

Do you have a question or comment that you would like to be addressed at this event? Would you like to get involved as a speaker or discussion leader? Please email Bryon Main, ExL Pharma President and CEO, at [email protected].

MEDIA PARTNERS:







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CONFERENCECODE:C596

ExL Events, Inc.Mail: 4948thAvenue,4thFloor New York, NY 10001

Phone: 866-207-6528

Online: www.exlevents.com/pr

Email: [email protected]

Fax: 888-221-6750

Five Ways to Register:

11th Annual

HIT THE

RESET BUTTON


SUMMIT

The Leading Event for Communicators and Public Affairs Executives Within the Life Sciences Industry to Meet and Discuss the Latest Trends, Challenges and Converging Forces

To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email [email protected]

Providing practical strategy and tactics to advance communication efforts in this dynamic industry

Hosted at Sanofi Headquarters, Bridgewater, NJJuly 20-21, 2015

Brandi RobinsonVice President, North

America CommunicationsSANOFI

VIS

ION

AR

IES

Jeff WintonSVP, Corporate Affairs and

Chief Communications Officer, ASTELLAS PHARMA

Daniel McIntyreSenior Vice President,

Corporate Affairs, BIOGEN IDEC

Peter ShankmanCEO, Adventurist

Entrepreneur And Adjunct Professor

David BlairHead of Industry, Health

GOOGLE

CH

AIR

PER

SON

INSP

IRER

S





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