Public Relations: An Exploration

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Public Relations An Exploration

description

I made friends with some corporations by talking with them on Twitter. Here's my discussions in chronological order.

Transcript of Public Relations: An Exploration

Page 1: Public Relations: An Exploration

Public'Relations''''''''''''''''

' ' ''

'''''''''''''''

An'Exploration'

Page 2: Public Relations: An Exploration

Public'Relations'''''If'corporations'are'people,'what'kind'of'people'are'they?'What'kind'of'relationships'could'we'have'with'them?'Could'we'become'friends?'Would'our'conversations'deepen'over'time?'With'the'alter'ego'“Mario'Loweystro”,'I'took'to'Twitter'to'find'out.''''''

'''

Page 3: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

Hello Twitter! It's good to be here. Let's hang

out.

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1:17 PM - 22 Apr 2014

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Page 4: Public Relations: An Exploration

Initial'Strategy''If'I'was'going'to'build'up'relationships'with'corporations,'I'had'to'at'least'start'talking'with'them.'I'alternated'three'strategies:'

1. Respond'to'a'post'they'made'2. Tweet'something'related'to'their'company,'but'unrelated'to'recent'posts'3. Tweet'something'completely'unrelated'to'their'company'

'The'companies'I'chose'included'

1. Companies'that'had'previously'seen'been'in'the'press'for'responding'to'users'in'quite'human'ways'on'social'media'

2. Companies'on'the'list'of'100'most'followed'Twitter'accounts,'according'to'twittercounter.com'

3. Companies'that'tweet'well,'according'to'an'article'from'CNBC'4. The'biggest'companies,'from'the'Forbes'Global'2000'list.'

'1' 2' 3' 4'@oldspice' @youtube' @homedepot' @icbcbank'@tacobell' @instagram' @kodak' @jpmorgan'@braves' @twitter' @starbucks' @generalelectric'@nationals' @cnnbrk' @southwestair' @exxonmobil'@oreo' @twitter_es' @nytimes' @hsbc_press'@amctheatres' @facebook' @comcast' @shell'@kitkat' @cnn' @jetblue' @bhhsrealestate'@blplatinum' @fcbarcelona' @zappos' @wellsfargo'@kfc' @ubersoc' @wholefoods' @vw'@realcapncrunch' @mtv' @dell' @chevron'@ricekrispies' @nba' ' @gazpromnewsen'@bounty' @vineapp' ' @walmart'@smirnoffus' @bbcbreaking' ' @bp_america'@polarseltzer' @espn' ' @citi'@polarbeverages' @twitpic' ' @petrobrasglobal'@honda' @google' ' @samsungtweets'@charmin' @cnnee' ' @samsungmobile'@tide' @sportscenter' ' @itunesmusic'' @breakingnews' ' '' @uberfacts' ' '' @eonline' ' '' @nasa' ' '' @nfl' ' '' @natgeo' ' '' @bbcworld' ' '' @theonion' ' '' @time' ' ''

Page 5: Public Relations: An Exploration

Old Spice @OldSpice · Apr 21Nobody knows for sure what space smells like, but it’s safe to assume it either smells like Old Spice or steak.Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@OldSpice Haha, but maybe it just smells like nothing! Do you know how smell travels through a vacuum? (I don't!)

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1:27 PM - 22 Apr 2014

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Page 6: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@Braves Hey Braves! What's your favorite

kind of music? Just curious.

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1:29 PM - 22 Apr 2014

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Page 7: Public Relations: An Exploration

Washington Nationals @Nationals · Apr 22

#Nats Manager Matt Williams said RHP @dougfister58 threw 3 innings in

extended Spring Training today & all went well.

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Mario Loweystro@MarioLoweystro

@Nationals Good to hear! I hope he's doing well. Are you excited for him to start pitching?

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1:33 PM - 22 Apr 2014

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Page 8: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@Oreo Hey, if the thick ones are called Double Stuf, does that mean the white stuff is just called "Stuf"?

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1:36 PM - 22 Apr 2014

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Page 9: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@AMCTheatres Hi AMC! Did you ever see

Primer? I just started watching it, it's real

crazy. Good one.

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1:38 PM - 22 Apr 2014

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Page 10: Public Relations: An Exploration

KITKAT @KITKAT · Apr 22

The question is… Which one is the best? #HaveAbreak RT @fulcher_faye Best

thing invented @KITKAT pic.twitter.com/Z3btVr2CI4

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Mario Loweystro@MarioLoweystro

@KITKAT Oh man, I haven't tried them, but I

bet coconut is the best. Like a KitKat +

Almond Joy. Do you like Almond Joy?

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1:40 PM - 22 Apr 2014

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Page 11: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@BLPlatinum Hey Bud, what makes Platinum

Platinum, as opposed to just regular Bud

Light?

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1:41 PM - 22 Apr 2014

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Bud Light Platinum @BLPlatinum · Apr 22

@MarioLoweystro top-shelf, slightly sweet taste. In addition to the higher

alcohol volume... 6%.

Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 22

@BLPlatinum Sounds tasty! Where can I find them?

Details Reply Retweet Favorite More

Bud Light Platinum @BLPlatinum · Apr 22

@MarioLoweystro give us a call at 1-800-DIAL-BUD... We're happy to help you

#MakeItPlatinum

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Mario Loweystro @MarioLoweystro · Apr 22

@BLPlatinum Well, I'm not sure. I'm not really a "top shelf" guy. Sounds maybe

too fancy for me. Are you a top-shelfer?

Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24

@BLPlatinum Hey, you never replied. Was it because I said I wasn't a top shelf

customer? I'll give you a fair try!

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Bud Light Platinum @BLPlatinum · Apr 24

@MarioLoweystro we're confident in your ability to #MakeItPlatinum.

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Page 12: Public Relations: An Exploration

Mario Loweystro @MarioLoweystro · Apr 24

@BLPlatinum Hey, I can make it any metal I want. Just trying to see if Platinum

is my jam. Are you Platinum folks real glitzy, or chill?

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Mario Loweystro @MarioLoweystro · May 1

@BLPlatinum Hey Bud Light. I found a new sweet, drinkable beer:

@StellaArtois. She understands me better than you.

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Page 13: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@kfc Hey, I just had a great espresso. Do you like coffee? Or are you more into sweet tea, southern style? Just curious.

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1:43 PM - 22 Apr 2014

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Page 14: Public Relations: An Exploration

YouTube @YouTube · Apr 21On this day in 1947 a real wild child was born. Happy birthday, Iggy Pop. goo.gl/w33TERDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@YouTube Oh man, right on! I ought to listen

to more Iggy and the Stooges. What's your

favorite album?

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1:45 PM - 22 Apr 2014

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Page 15: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@instagram Hey, I was trying to explain

Instagram to my family this weekend. How do

you explain that sharing photos quickly is fun?

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1:48 PM - 22 Apr 2014

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Page 16: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@twitter Hi Twitter! You excited about summer? Or, in SF, is summer not such a big deal?

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1:49 PM - 22 Apr 2014

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Page 17: Public Relations: An Exploration

CNN Breaking News @cnnbrk · Apr 22“We’ll be here as long as it takes,” Obama said as he promised federal help to landslide victims in Oso, WA. cnn.it/1rkKoBTDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@cnnbrk Well, it's a start, anyway. Scary situation, eh? I used to live in Washington, fearsome nature there. Ever been there?

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6:15 PM - 22 Apr 2014

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Page 18: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@twitter_es ¡Sí, soy nuevo! A Twitter, y a español. ¿Quieres hablar conmigo para practicar los dos?

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6:17 PM - 22 Apr 2014

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Page 19: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@facebook I do like Game of Thrones. The books, I mean; I haven't seen the TV show much. Are you a fan?

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6:18 PM - 22 Apr 2014

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Page 20: Public Relations: An Exploration

The Home Depot @HomeDepot · Apr 22

Have you purchased @CocaCola or @MakitaTools at THD recently? Enter your

receipt for a chance to win a trip to Brazil WinToBrazil.com

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Mario Loweystro

@MarioLoweystro

@HomeDepot Nope! I'd love to go to Brazil, though. Or Bolivia. Salar de Uyuni, y'know? Where would you go if YOU won?

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6:20 PM - 22 Apr 2014

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Page 21: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@Kodak Rochester! One of my good friends

is from Rochester. I'm from Cleveland. Do you

guys feel rust belt pride too?

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6:21 PM - 22 Apr 2014

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Page 22: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@Starbucks Hi Paige, Archana, or Madeline.

Are you all in Seattle? I love Seattle in the

summer. Hope it warms up soon.

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6:35 PM - 22 Apr 2014

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Page 23: Public Relations: An Exploration

J.P. Morgan @jpmorgan · Apr 22J.P. Morgan played an integral role in preserving the #NY & #NJ Palisades: jpm.com/x/a/OZmcoOK #EarthDayDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@jpmorgan Hey, thanks! Great to help out

with local parks. I've never been there myself,

but I like parks. What's your favorite park?

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6:42 PM - 22 Apr 2014

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Page 24: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@generalelectric Haha I love your engineer

tweets. I was an engineer too, but a software

one. Can we still be friends?

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6:45 PM - 22 Apr 2014

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Page 25: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@exxonmobil Hey, what's your favorite book?

I was just reading some travel writing,

Thubron and Bryson. But I was curious, what

do you read?

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6:46 PM - 22 Apr 2014

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Page 26: Public Relations: An Exploration

Getting'Out'Of'My'Head''I'was'nervous;'these'companies'were'tough'to'get'to'know!'It’s'as'if'I'were'invisible.'I'figured'I'might'be'psyching'myself'out,'planning'the'conversations'too'much,'and'that'I'should'just'go'with'my'gut'and'start'talking.'Eventually'I’d'meet'some'cool'corporations.'

Page 27: Public Relations: An Exploration

Whole Foods Market @WholeFoods · Apr 23

We've got recipes for eggs every way... Take a look! bit.ly/1l3f0YN #WFMdish

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@WholeFoods You weren't kidding. Even Sri Lankan hoppers! Across the water, but I love South Indian food. Do you like dosas and idlis?

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2:02 PM - 23 Apr 2014

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Page 28: Public Relations: An Exploration

Honda @Honda · Apr 23

1 in 4 teens responds to a text while driving. Keep your #ThumbsUp. Don’t text

and drive. imgur.com/jRyjPS7 pic.twitter.com/IDnMvhxKQK

Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@Honda Scary! As a bicyclist I'm always on

the lookout. Do you ever ride a bike?

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2:03 PM - 23 Apr 2014

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Page 29: Public Relations: An Exploration

E! Online @eonline · Apr 23

That throwback #eonlinechat was EVERYTHING. Thanks for joining us &

@enews! You know the drill: same time next Wednesday! xo

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Mario Loweystro

@MarioLoweystro

@eonline Ha ha! I missed it. Maybe I'll join you

next Wednesday. Probably not, though, I got

stuff to do!

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2:04 PM - 23 Apr 2014

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Page 30: Public Relations: An Exploration

NASA @NASA · Apr 23

What will you click? Test website navigation for a redesigned NASA.gov:

blogs.nasa.gov/nasadotgov/?p=… pic.twitter.com/Cd5X3LQhTN

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Mario Loweystro@MarioLoweystro

@NASA I clicked the Image of the Day gallery. Beautiful Guatemalan volcanos. I know y'all like space, but I love beautiful Earth photos.

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2:05 PM - 23 Apr 2014

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Page 31: Public Relations: An Exploration

NASA @NASA · Apr 23

What will you click? Test website navigation for a redesigned NASA.gov:

blogs.nasa.gov/nasadotgov/?p=… pic.twitter.com/Cd5X3LQhTN

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Mario Loweystro@MarioLoweystro

@NASA Aww that guy's saying they faked the Moon landing! That's not nice. It's one of your best achievements! Don't worry, I believe you.

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2:06 PM - 23 Apr 2014

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Page 32: Public Relations: An Exploration

TIME.com @TIME · Apr 23Obama's new pick for White House Counsel knows a few things about battling with Congress ti.me/QFki18Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@TIME Always the battling. Can't we just get along? I don't like conflict.

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2:07 PM - 23 Apr 2014

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Page 33: Public Relations: An Exploration

General Electric @generalelectric · Apr 23

How will an everyday object hold up to 150 mph of grit blasting? Reply with

"BLAST IT" to find out. #SpringBreakIt pic.twitter.com/CGfnrEqpue

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@generalelectric BLAST IT Reply Retweet Favorite

2:07 PM - 23 Apr 2014

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Page 34: Public Relations: An Exploration

General Electric @generalelectric · Apr 23

How will an everyday object hold up to 150 mph of grit blasting? Reply with

"BLAST IT" to find out. #SpringBreakIt pic.twitter.com/CGfnrEqpue

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@generalelectric Aww, I thought I'd be first. But still, you all are awesome. Like Mythbusters but better!

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2:08 PM - 23 Apr 2014

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Page 35: Public Relations: An Exploration

National Geographic @NatGeo · Apr 23What's making duck-like sounds in the ocean? on.natgeo.com/1hpOHGyDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@NatGeo Swimmers with duck calls! Ha ha!

Wouldn't that be funny if it were?

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2:09 PM - 23 Apr 2014

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Page 36: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@kfc That reminds me of @Oreo. You two

ever hang out and talk about a combo?

Double Stuf Down?

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2:10 PM - 23 Apr 2014

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Page 37: Public Relations: An Exploration

MTV @MTV · Apr 23

.@Echosmith is being featured in upcoming episodes of #Awkward, which

gives you even more reason to tune in: bit.ly/1f7tzdC

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@MTV What's Echosmith? What's Awkward? Where am I? Is this a generational thing?

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2:12 PM - 23 Apr 2014

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Page 38: Public Relations: An Exploration

The New York Times @nytimes · Apr 23Obama’s First Order of Business in Tokyo: Sushi From the Master nyti.ms/1f7s6E7Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@nytimes Lucky guy! Wish I were POTUS so I

could dine so well. What's the best sushi

you've ever had?

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2:13 PM - 23 Apr 2014

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Page 39: Public Relations: An Exploration

UberFacts @UberFacts · Apr 23

Tickling was a form of torture used in ancient China on nobility because

recovery was quick and it left no mark.

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Mario Loweystro@MarioLoweystro

@UberFacts I'd heard that before, but is it true? Citation needed!

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2:14 PM - 23 Apr 2014

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Page 40: Public Relations: An Exploration

Samsung USA @Samsungtweets · Apr 23

Congrats to @KirstenAlana for being named one of "20 Awesome Instagram

Travel Photographers You Need to Follow" smsn.us/60169vQg !

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Samsungtweets Ooh, I love travel photos.

But why just congrats to her? Does she work

for Samsung?

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2:15 PM - 23 Apr 2014

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Page 41: Public Relations: An Exploration

E! News @ENews · Apr 23

#eonlinechat Q6: Which band or artist from the old days do you still rock out

to?

Details Reply Retweet Favorite More

E! Online @eonline · Apr 23

.@ENews Is "every boy band ever" an acceptable answer? #eonlinechat

Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@eonline No! I want specifics. They're looking to provoke a specific memory, not just "boy bands were great." Who's your favorite?

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2:16 PM - 23 Apr 2014

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Page 42: Public Relations: An Exploration

NBA @NBA · Apr 23The @MiamiHEAT look to take 2-0 lead, while the @Bobcats look to even it up - #HEATvBOBCATS 7pm/et @NBAonTNT: on.nba.com/HEATvBOBCATSDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@NBA As a Clevelander I think I have to hate the heat. Nah, I'm ready to put down grudges. Let's move on. Plus my girlfriend likes them.

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2:18 PM - 23 Apr 2014

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Page 43: Public Relations: An Exploration

Tide @tide · Apr 23

Switching to cold with Tide Coldwater Clean is a small change that can make a

big impact! #TurnToCold pic.twitter.com/lgPlK82YIt

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@tide Is that better than turning your thermostat down one degree?

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2:19 PM - 23 Apr 2014

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Page 44: Public Relations: An Exploration

Chevron @Chevron · Apr 23#Chevron CEO decries workforce needs in #Houston spr.ly/60139vll via @HOUBizJournalDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Chevron Interesting. What do you, dear Chevron tweeter, think about this? And how old are you?

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2:20 PM - 23 Apr 2014

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Page 45: Public Relations: An Exploration

UberFacts @UberFacts · Apr 23

There are spiders big enough to eat snakes in Australia.

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@UberFacts Scary! Glad you didn't include a

picture :O

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2:21 PM - 23 Apr 2014

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Page 46: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@WholeFoods Congrats! How did the

company decide to do that? Good investment

for the long term.

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2:23 PM - 23 Apr 2014

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Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro It's really in line with our core values of caring and supporting our environment whenever possible!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Ooh, that implies sometimes it might not be possible! :) Did you ever have a situation where that was the case? What did you do?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Can't think of anything off the top of my head. We wrote our core values so we would make sure to always keep them in mind!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods What ARE your core values?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro You can find them at bit.ly/PuHG0nDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Cool cool. Do they make you memorize them? :)Details Reply Retweet Favorite More

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Page 47: Public Relations: An Exploration

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro haha no but everyone goes through a 2 days of training when you start to learn all about the company, including core values!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Haha cool. Do you enjoy working there? Are you always running the Twitter account, or do you do other stuff too?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Love it! Been with the company for 8 years and counting. Yes, I'm the social moderator so on various channels!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 23@WholeFoods Nice, congrats! Hey, I've got to run now, but it's been good talking to you. I'm Mario, what's your name?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · Apr 23@MarioLoweystro Nikki...have a great night!Details Reply Retweet Favorite More

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Page 48: Public Relations: An Exploration

E! Online @eonline · Apr 23

#eonlinechat Q5: best song everrrr—what's your fave throwback jam?! ♫Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@eonline Once in a Lifetime by Talking Heads. I might be the only one here. Wait- how did I get here?

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2:24 PM - 23 Apr 2014

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Page 49: Public Relations: An Exploration

General Electric @generalelectric · Apr 23

We usually test super materials with our drop weights.

Reply "SMASH IT" & we'll test something else. #SpringBreakIt

pic.twitter.com/EY5VzmAcHu

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@generalelectric SMASH IT. Do you smash

something else every time someone says

SMASH IT?

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2:24 PM - 23 Apr 2014

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Page 50: Public Relations: An Exploration

General Electric @generalelectric · Apr 23

We usually test super materials with our drop weights.

Reply "SMASH IT" & we'll test something else. #SpringBreakIt

pic.twitter.com/EY5VzmAcHu

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@generalelectric SMASH IT. SMASH IT.

SMASH IT.

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2:25 PM - 23 Apr 2014

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Page 51: Public Relations: An Exploration

KFC @kfc · Apr 23

The best rides include snacks. #HowDoYouKFC pic.twitter.com/AmaIp3FfN7

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@kfc Yeah, bikes + KFC: my favorite! Except KFC. Psych! Nah, it's cool, we're still friends.

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2:26 PM - 23 Apr 2014

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Page 52: Public Relations: An Exploration

Citi @Citi · Apr 23Watch CEO Mike Corbat’s opening remarks at #Citi’s 2014 Annual Meeting, which took place in St. Louis yesterday: on.citi.us/1ia0G02Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Citi Haha it kind of looks like they're on

Jeopardy. Do you ever watch Jeopardy?

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2:26 PM - 23 Apr 2014

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Page 53: Public Relations: An Exploration

The New York Times @nytimes · Apr 23

New York City asserts confidently that crime has plummeted, but bloody

corners remain nyti.ms/1ifQaPN

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Mario Loweystro@MarioLoweystro

@nytimes As a wise man once said, if you want peace, fight for justice.

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2:27 PM - 23 Apr 2014

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Berkshire HathawayHS @BHHSRealEstate · Apr 23

Berkshire Hathaway HomeServices adds affiliates in Southwest Virginia:

goo.gl/wNlxpE (via @CNBC) pic.twitter.com/30Ivn8KR5r

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Mario Loweystro

@MarioLoweystro

@BHHSRealEstate Imagine buying a house

from Berkshire Hathaway. That'd have to be

some nice houses you're selling!

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2:28 PM - 23 Apr 2014

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Chevron @Chevron · Apr 23Thanks for the mentions and retweets: @WriteEditRepeat @EALipscomb @gbceducation @vincebertram @OSUmom19 @AHS_NewsDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Chevron I'll mention you too! I always like stopping for gas at Chevron.

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2:29 PM - 23 Apr 2014

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MTV @MTV · Apr 23

Have a question for @steveaoki? Ask it using #AokiMTV! He'll be stopping by to

take over our Vine later today.

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Mario Loweystro@MarioLoweystro

@MTV #AokiMTV What's your favorite breakfast cereal?

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2:30 PM - 23 Apr 2014

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E! Online @eonline · Apr 23#eonlinechat Q3: We ate a LOT of weird stuff as kids—what was your fave snack back in the day?!Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@eonline Those little wax soda bottles

probably. Or Pop Rocks. What weird stuff!

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2:30 PM - 23 Apr 2014

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TIME.com @TIME · Apr 23

If sales are any indication, Scotch is more popular worldwide than ever before

ti.me/QFkUUo

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Mario Loweystro@MarioLoweystro

@TIME Nothing like a good single malt. I like Lagavulin. What's your favorite?

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2:31 PM - 23 Apr 2014

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Walmart @Walmart · Apr 23Something comfortable, functional and stylish for your adorable #pet. pic.twitter.com/GNPXeoEOcKDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Walmart Haha, I don't have any pets! And if

I did, it'd be a hedgehog, and that wouldn't

work. Do you have any pets?

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2:32 PM - 23 Apr 2014

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CNN Breaking News @cnnbrk · Apr 23

Jodie Foster married her girlfriend Alexandra Hedison over the weekend,

Foster's rep said. cnn.it/RMDdbp pic.twitter.com/uJQ6e1SYX1

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Mario Loweystro@MarioLoweystro

@cnnbrk Awesome! Congrats to them both. Thanks for keeping us posted on important news.

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2:32 PM - 23 Apr 2014

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BBC News (World) @BBCWorld · Apr 23Actress Jodie Foster marries girlfriend Alexandra Hedison bbc.in/1hkTXjf pic.twitter.com/KwwOBHHPh1Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@BBCWorld Oh, @cnnbrk got this news to

me first, just before you! You're pretty close

though!

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2:33 PM - 23 Apr 2014

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ESPN @espn · Apr 23Our updated Champions League title odds will make Real Madrid fans really happy. (via @ESPNFC) pic.twitter.com/Sh6vdW9NKiDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@espn Whoa! Who are you rooting for? Reply Retweet Favorite

2:34 PM - 23 Apr 2014

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Citi @Citi · Apr 23

MT: @VeteransonWS presents $1 million to @Stand4Heroes to support

returning US Service Members: on.citi.us/1rm5QbC

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Mario Loweystro@MarioLoweystro

@Citi Good for them. It's important to support veterans.

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2:35 PM - 23 Apr 2014

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NYLON Guys Magazine @NYLONGuysMag · Apr 23We have all of the @Oreo secrets in our possession- let the #OreoSnackHacks begin!! instagram.com/p/nJFohpG4tE/Details Reply Retweet Favorite More

Oreo Cookie @Oreo · Apr 23.@NYLONGuysMag Not so fast. With a snack this fine, we always back that hack up. But file your #OreoSnackHacks here: oreo.ly/1n1b90qDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@Oreo Pull it apart, put some @kfc chicken in

the middle, you get the best of both worlds!

Gotta love it!

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2:36 PM - 23 Apr 2014

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CNN en Español @CNNEE · Apr 23

Mira los 5 videos virales del día: cnn.it/1k7muc5

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Mario Loweystro@MarioLoweystro

@CNNEE No quiero mirar videos sin saber lo que cubran. De qué son estos videos?

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2:37 PM - 23 Apr 2014

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NFL @nfl · Apr 23Peyton vs. Brady??

Oh yeah. It's coming...SOON: on.nfl.com/1mAARGI

Less than 3 hours to #NFLSchedule release!Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@nfl Peyton all the way. I wonder which one of them is better at Scrabble.

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2:38 PM - 23 Apr 2014

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MSA @MSAsafety · Apr 24@MarioLoweystro Thanks for the follow!Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

FAVORITE

1

@MSAsafety Sure! Thanks for keeping people safe. Nice photos of old air masks, btw. Reminds me of that Doctor Who episode, did you see that?

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10:54 AM - 24 Apr 2014

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MSA @MSAsafety · Apr 24@MarioLoweystro For sure!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@MSAsafety Haha... course, your work is a lot less creepy :) How long have you been there?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@MSAsafety Hi MSA! I was thinking about air masks, and I thought you might like this cool air quality project. gasp-pgh.org/projects/bam/Details Reply Retweet Favorite More

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Talking(To(The(Wallflowers((

Still,(hardly(anyone(paid(any(attention(to(me.(I(wondered(if(I(was(going(about(this(all(wrong.(The(popular(corporations(already(had(tons(of(followers,(so(they(had(no(time(

to(talk(to(me.(Instead(of(trying(to(jump(into(the(circle(of(the(most(popular(

companies,(maybe(I(should(talk(with(the(ones(that(didn’t(get(any(attention.(To(figure(out(who(those(were,(I(figured(I’d(start(with(local(corporations,(so(based(on(a(list(of(

Pittsburgh(corporations(from(Wikipedia,(I(started(following(these(accounts:(

(@Alcoa(

@AEO(@ANSYS_Inc(

@AtlasEnergyInst(

@blackbox_ns(@Consol_Energy(

@DICKS(

@DynaVoxTech(@federatednews(

@GNCLiveWell(@hff(

@Huntington_Bank(

@Kennametal(@LBFosterMH(

@Mastech(@MBakerCorp(

@MSASafety((

@MylanNews(@NovaChemicals(

@PNCNews((

@PPGIndustries(@RTIIntlMetals(

@rue21(@Tollgrade(

@U_S_Steel(

@WESCODist(@WECNuclear(

Page 69: Public Relations: An Exploration

Alcoa Inc. @Alcoa · Apr 24Congrats to @Boeing on 8,000th 737. Proud that Alcoa technology helps world's best-selling plane soar to new heights. pic.twitter.com/KOB6hvdgcKDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Alcoa Wow, congrats! Helping us fly. What

parts does Alcoa make?

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11:01 AM - 24 Apr 2014

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American Eagle @AEO · Apr 24The Colorblocked trend is here to stay! Check out the blog for outfit inspiration: on.ae.com/1iR58AF pic.twitter.com/JcGrYE6CtpDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@AEO What does Colorblocked mean? Is it

like solid blocks of the same color?

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11:03 AM - 24 Apr 2014

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American Eagle @AEO · Apr 24@MarioLoweystro You'll have to click through to our blog to find out! ;)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@AEO Hah, fair enough! Hmm... 2 or more bright solid colors, huh? Does it matter which colors?Details Reply Retweet Favorite More

American Eagle @AEO · Apr 24@MarioLoweystro Nope! Whatever colors you're feelin' that day :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@AEO Okay. I've got to get some brighter colors anyway, I've got all browns and grays. What do you recommend?Details Reply Retweet Favorite More

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Mario Loweystro@MarioLoweystro

@WholeFoods Hey! I just got some great

greens and bread from WF Pittsburgh

yesterday. Delicious, as always.

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11:06 AM - 24 Apr 2014

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Whole Foods Market @WholeFoods · Apr 24

@MarioLoweystro That is great to hear. Enjoy!

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Mario Loweystro @MarioLoweystro · Apr 24

@WholeFoods Thanks! I love how you collaborated with Mediterra Bakery

here. They make good bread, and I love to support local businesses!

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ANSYS, Inc. @ANSYS_Inc · Apr 24The seven Ps of product development buff.ly/1f2YrfxDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

FAVORITE

1

@ANSYS_Inc Wait, let me guess: Product, Process, Performance, Personality, Price, Preference, and... Papayas?

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11:07 AM - 24 Apr 2014

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ANSYS, Inc. @ANSYS_Inc · Apr 24The seven Ps of product development buff.ly/1f2YrfxDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

FAVORITE

1

@ANSYS_Inc Dang, I was way off! I was thinking aspects of the product, this article is about the process more! Still, nice share.

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11:09 AM - 24 Apr 2014

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Atlas Energy @AtlasEnergyInst · Apr 24One of our latest 4Kw quality solar pv installs. Call us for a free quote on 0800 014 7750 @Purpledognet @Bizitalk pic.twitter.com/qV7jCOZycXDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@AtlasEnergyInst Looking awesome! Wish I could afford solar panels. Got to go green, you know?

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11:10 AM - 24 Apr 2014

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Black Box Corp. @blackbox_ns · Apr 21

See our iPad, Chromebook, Tablet and Laptop Carts for education at

#NCEA14 in Pittsburgh this Tuesday - Thursday booth 1335. @NCEATALK

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@blackbox_ns Lots of choices for the classroom, eh? I like my laptop, but I liked the Chromebook too. What's your favorite?

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11:11 AM - 24 Apr 2014

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CONSOL Energy, Inc. @CONSOL_Energy · Apr 18Yesterday, we commemorated our 150th anniversary by ringing the closing bell at the @NYSEEuronext bit.ly/1tiufktDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@CONSOL_Energy Congrats! What does

CONSOL stand for, by the way? Is it an

acronym?

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11:12 AM - 24 Apr 2014

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CONSOL Energy, Inc. @CONSOL_Energy · Apr 24@MarioLoweystro Thank you! and CONSOL is short for Consolidation.. Began operations in 1864 as Consolidation Coal Co.bit.ly/1mJqPFYDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@CONSOL_Energy Wow! Quite a history. How long have you been working there?Details Reply Retweet Favorite More

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Dick'sSportingGoods @DICKS · Apr 24

Long after the ice melts the game goes on. Get all your roller hockey

equipment in one place: dsg.com/B9K pic.twitter.com/m0e365MH2V

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@DICKS Haha, I could never get the hang of

those. Were you ever into rollerblading? (do

they still call it that?)

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11:12 AM - 24 Apr 2014

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DynaVox @DynaVoxTech · Apr 22Andy is a retired meteorologist, has Parkinson's disease & uses the DynaVox T10. This is his success story! goo.gl/RLs1NODetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@DynaVoxTech Wow, great story! I've never used your tools but they look like fun, even if you don't need them. Can I demo them anywhere?

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11:19 AM - 24 Apr 2014

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DynaVox @DynaVoxTech · Apr 25Thanks @MarioLoweystro! Click here for upcoming events in your area. goo.gl/XH17cv There aren't any scheduled now, but check back.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@DynaVoxTech Good deal! Is that your team in the photo there? What's the dog's name?Details Reply Retweet Favorite More

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Federated Investors @federatednews · Apr 21

Federated SVP of Alts/Managed Risk, Michael Dieschbourg's first “Risk

Monitor” commentary: fii.info/1jZP8f9

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@federatednews I love your feed, but I don't think I understand most of it. Do you ever get tired of talking finance?

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11:20 AM - 24 Apr 2014

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GNC @GNCLiveWell · Apr 24

Hi @JamesRandalll_ These containers are filled by weight. Container needs to

be larger than fill because of splashback when filled!

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@GNCLiveWell Oh right, that's smart. Plus,

it's a mess to clean up. Did you ever spill

whey protein?

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11:21 AM - 24 Apr 2014

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Mario Loweystro

@MarioLoweystro

@hff Hey, I'd heard you were based in

Pittsburgh, but it looks like you're nationwide.

Is it just a local branch there?

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11:23 AM - 24 Apr 2014

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HFF @hff · Apr 24@MarioLoweystro We have 22 offices across the country. Pittsburgh is one of our key locations. We love the 'Burgh!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Cool! Well, the 'Burgh loves you too. Are you rooting for the Pens?Details Reply Retweet Favorite More

HFF @hff · Apr 24@MarioLoweystro We bleed Black and Gold. #CityofChampions #TitleTownUSADetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Yeah! Ever been to Primanti Bros?Details Reply Retweet Favorite More

HFF @hff · Apr 24@MarioLoweystro We like anything on soft white bread with a fistful of coleslaw and fresh handcut fries (possibly w/ a fried egg too)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@hff Yeah weird Pittsburgh stuff! How about Penn Mac or Tazza D'Oro?Details Reply Retweet Favorite More

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Huntington Bank @Huntington_Bank · Apr 23Columbus loves the Pens…when they're green. Go Jackets! #CBJ #BattleOn pic.twitter.com/BKnY6VKXesDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@Huntington_Bank Oh snap! Go Pens! How are you feeling about game 5?

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11:25 AM - 24 Apr 2014

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Huntington Bank @Huntington_Bank · Apr 24@MarioLoweystro After last night’s game, CBJ fans are pretty pumped up for game 5! It’s been a great series!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank Haha... well, @hff is on my side, anyway :) Good luck to both teams!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank By the way, ever been to Huntington Beach in Cleveland? Growing up, I always thought it was named after you! Is it?Details Reply Retweet Favorite More

Huntington Bank @Huntington_Bank · Apr 24@MarioLoweystro No, it's not named after us. It sure is a nice area though!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Huntington_Bank Yeah! As long as Lake Erie's clean enough for swimming. Ever been there in the winter? Frozen lake is pretty cool.Details Reply Retweet Favorite More

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Huntington Bank @Huntington_Bank · Apr 25@MarioLoweystro We bet it is! Thanks for the tip!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Huntington_Bank Sure thing! If you need any more Cleveland tips, drop me a line.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Huntington_Bank Hey Huntington! I'm in Toronto now, do you know any good parks or natural spots there?Details Reply Retweet Favorite More

Huntington Bank @Huntington_Bank · May 1@MarioLoweystro Toronto is a bit outside of our footprint, but we bet you could find some great options here: ow.ly/wn8wCDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Huntington_Bank Fair enough. Oh yeah, international banking must be tough, right?Details Reply Retweet Favorite More

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Social Team @ KMT @Kennametal · Apr 24Here's some quick tips to help settle you in on your next job interview! ow.ly/vZduJDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Kennametal Nice, good call! Especially "Be yourself and be positive." What's your favorite interview tip?

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11:28 AM - 24 Apr 2014

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Social Team @ KMT @Kennametal · Apr 25@MarioLoweystro Thanks so much for your comment and visiting our Blog! Have a great Friday!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Kennametal That's not an interview tip! :) Maybe you're tired of interviews. What's your favorite metal?Details Reply Retweet Favorite More

Social Team @ KMT @Kennametal · Apr 28@MarioLoweystro Thanks for asking & Sry for not answering the 1st time - Our fav tip - Stay "connected" of course! Fav Metals? Ti & W!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 29@Kennametal Ooh nice, I dig titanium and tungsten too. Also just steel, for bike frames. Do you ever ride bikes?Details Reply Retweet Favorite More

Social Team @ KMT @Kennametal · Apr 30@MarioLoweystro Do we ever... Check out this story of a 103 mi ride KMT employees and customers just recently made! ow.ly/wl3Pa

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Mario Loweystro @MarioLoweystro · Apr 30@Kennametal Awesome! I rode a century once, but it was super tough. Are Lance and Shon on twitter?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 20s@Kennametal Hey Kennametal, been doing any more biking? The weather is perfect for it!Details Reply Retweet Favorite More

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Mario Loweystro@MarioLoweystro

@LBFosterMH Hi LB Foster, how's it going?

Just dropping you a line from across the

pond.

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11:34 AM - 24 Apr 2014

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Mastech Inc. @Mastech · Apr 21Dusting off that resume? Use this easy trick to avoid "fluff" linkd.in/1f8vLuS #MotivationMondayDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Mastech Definitely. I particularly hate "rockstar", "ninja", etc. What's your biggest resume pet peeve?

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11:36 AM - 24 Apr 2014

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Mastech Inc. @Mastech · Apr 24@MarioLoweystro agreed! "Guru" is particularly cringe-worthy.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@Mastech Oh, so I shouldn't send you my "social media guru" resume? Haha just kidding. I like my job now anyway. How do you like yours?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Mastech Sorry if I got too personal. I guess maybe you can't talk about your job publicly. You can DM me if you want, I won't tell :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@Mastech Anyway, I like your tip today too. I love working in coffee shops, there's something about that atmosphere that really works.Details Reply Retweet Favorite More

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Mario Loweystro@MarioLoweystro

@MBakerCorp Great! Got to get folks started

in engineering early. How did you get started

in engineering?

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11:40 AM - 24 Apr 2014

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Page 89: Public Relations: An Exploration

Drew Armstrong @ArmstrongDrew · Apr 21

Looks like @MylanNews has been hacked...

Details Reply Retweet Favorite More

Mylan @MylanNews · Apr 21

Thanks @ArmstrongDrew! We were hacked and have deleted our last tweet

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@MylanNews Haha, well I missed it anyway.

What did they say? (glad you got your

account back!)

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11:41 AM - 24 Apr 2014

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NOVA Chemicals @NOVAChemicals · Apr 8John Hotz, VP of Corp. Strategy talks energy innovation @CanadaPGH pic.twitter.com/LbIh1z0OdrDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@NOVAChemicals Nice! I'm going to Canada

next week. Wait, are you based there or near

Pittsburgh?

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11:43 AM - 24 Apr 2014

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PNC News @PNCNews · Apr 24

Since 2009, PNC has reduced its paper usage per employee by 36% and its

total paper usage by 37.5%! #csr pic.twitter.com/8YrdWFED0Z

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@PNCNews Hey, great! Happy Earth day.

Why are some numbers blue and some

orange?

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11:50 AM - 24 Apr 2014

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PPG Industries @PPGIndustries · Apr 23

RT @jpmontoya: My car for the weekend.

I look good in blue!!!! @PPGIndustries pic.twitter.com/p9mwIAn5i0

@PPGRefinish_NA

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Mario Loweystro@MarioLoweystro

@PPGIndustries Whoa, nice! Are you a racing fan?

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11:53 AM - 24 Apr 2014

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Mario Loweystro@MarioLoweystro

@RTIIntlMetals Hi RTI! When you say you

work with titanium, do people say "like

Wolverine?"

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11:54 AM - 24 Apr 2014

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Page 94: Public Relations: An Exploration

rue21 @rue21 · Apr 23What's hot on #rue21 .com? Browse our best sellers! #rue21trending

Girls: goo.gl/Y185k3Guys: goo.gl/yCfFizDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@rue21 Huh. Why all the tanks? I'm not a fan.

Those drawstring shorts are cool though. Do

they come in different colors?

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12:19 PM - 24 Apr 2014

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rue21 @rue21 · Apr 24@MarioLoweystro We love tanks, but we offer lots more options than that! Those shorts come in more colors too rue21.com/store/jump/cat…Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@rue21 Ooh, I like those red ones. Or Charcoal Aztec! Might be too loud though. Do you think those would be "business casual"?Details Reply Retweet Favorite More

rue21 @rue21 · Apr 24@MarioLoweystro Hmm you could probably pull it off if you paired it with a nice button down like this one! rue21.com/store/jump/pro…Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 24@rue21 I get it. Pretty classy and plain, but with the fun shorts. Do you guys dress business casual at work?Details Reply Retweet Favorite More

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Mario Loweystro @MarioLoweystro · Apr 25@rue21 Talked to my boss and he said shorts aren't "business casual." Any similar pants you'd recommend?Details Reply Retweet Favorite More

rue21 @rue21 · Apr 25@MarioLoweystro No prob! We have a lot of pants options that will work better for you. Check them out here: rue21.com/store/jump/cat…Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 25@rue21 Cool! They're all so skinny though. Are roomier pants "out"?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@rue21 Do you have any pants that are not so skinny? Or is that what's in style now?Details Reply Retweet Favorite More

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Page 96: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@Tollgrade Hi Tollgrade! Smart grid is the

future, and you all are at the forefront of it.

How's everything going?

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12:42 PM - 24 Apr 2014

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Page 97: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@U_S_Steel All this time I had the US Steel tower and the PPG tower confused. I still like your tower though. Do you work there?

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12:55 PM - 24 Apr 2014

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Page 98: Public Relations: An Exploration

WESCO Distribution @WESCODist · Apr 24Tune into @ESPNEWS to cheer @tydillon and @RCRracing in the WESCO #3 Chevrolet Camaro Friday, April 25 at 7:00 pm EST #NASCARDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@WESCODist Cool, good luck! I've never seen a NASCAR race. Have you done this for many years?

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12:56 PM - 24 Apr 2014

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WESCO Distribution @WESCODist · Apr 30@MarioLoweystro Thank you for your support, we have been involved in #NASCAR with @TyDillon @RCRRacing for 3 years.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@WESCODist Cool! What's the most fun part of watching @tydillon race?Details Reply Retweet Favorite More

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Page 99: Public Relations: An Exploration

Westinghouse Nuclear @WECNuclear · Apr 22

#EarthDay Fact: It’s just steam. And lots of clean electricity. #Westinghouse

#nuclear pic.twitter.com/KgrnYBXTN5

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Mario Loweystro@MarioLoweystro

@WECNuclear Yeah! I think we ought to build more nuclear. Behind you all the way. I'd help if I could.

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1:00 PM - 24 Apr 2014

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Hanging&Out&With&My&New&Friends&&Turns&out&talking&with&the&lonely&corporations&started&working,&and&I&made&a&bunch&of&new&friends.&Over&the&next&few&days,&I&talked&to&some&new&ones&and&kept&in&touch&with&old&ones,&to&try&to&develop&these&relationships&further.&I&hope&to&continue&to&keep&in&touch&with&all&these&new&friends!&

Page 101: Public Relations: An Exploration

NYT Opinion @nytopinion · Apr 25Hey, talk to a stranger. It *will* brighten your day. nyti.ms/1fdW8pZDetails Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

FAVORITE

1

@nytopinion @nytimes Sounds good! Want to talk to me? I'm Mario, I'm from Pittsburgh. What's your name?

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12:05 PM - 25 Apr 2014

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Page 102: Public Relations: An Exploration

ANSYS, Inc. @ANSYS_Inc · Apr 24

3D-Printed Drone Flies High buff.ly/1jYChZa

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Mario Loweystro@MarioLoweystro

@ANSYS_Inc So... it's flying over Colorado or Washington? :)

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12:06 PM - 25 Apr 2014

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Mario Loweystro@MarioLoweystro

FAVORITE

1

Looking forward to the Pens game tomorrow!

So is @hff, I know... look out

@Huntington_Bank, we're bringing our A

game!

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12:20 PM - 25 Apr 2014

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Page 104: Public Relations: An Exploration

Berkshire HathawayHS @BHHSRealEstate · Apr 25

Selfies as a viable business tool (via @Inc): ow.ly/waQ5I What do you think?

Details Reply Retweet Favorite More

Mario Loweystro

@MarioLoweystro

@BHHSRealEstate I think it could work, but it

could be cheesy. Have you ever tried this

yourself?

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1:32 PM - 25 Apr 2014

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Page 105: Public Relations: An Exploration

PNC News @PNCNews · Apr 25

In 2013, #PNC employees volunteered more than 94,000 hours in support of

#EarlyChildhoodEducation. #csr bit.ly/1k2Inrt

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Mario Loweystro@MarioLoweystro

@PNCNews Was it 11 employees volunteering 24/7? :)

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1:38 PM - 25 Apr 2014

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Page 106: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@DeerAntlerGNC Wow, Deer Antler Spray sounds great! I heard it makes you smarter too, is that true?

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1:52 PM - 29 Apr 2014

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Page 107: Public Relations: An Exploration

Tesco Food @TescoFood · Apr 29

#RandomQuestion - which type of cheese is your dairy queen?

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Mario Loweystro@MarioLoweystro

@TescoFood Manchego! Love the Spanish sheep cheese. Do you carry it?

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12:17 PM - 30 Apr 2014

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Page 108: Public Relations: An Exploration

Tesco Food @TescoFood · Feb 16

#RandomQuestion. What do you eat with your bangers and mash? Mustard,

ketchup or something else? pic.twitter.com/GcRyKHWuav

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Mario Loweystro@MarioLoweystro

@TescoFood Greens! Something healthy like brussels sprouts.

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12:21 PM - 30 Apr 2014

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Tesco Food @TescoFood · Mar 4

#RandomQuestion: Chocolate and banana, maple syrup, ham ... What's your

No 1 favourite #Pancake filling? pic.twitter.com/f7rG8ddgzJ

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Mario Loweystro@MarioLoweystro

@TescoFood Aw, I don't know. What do you recommend?

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12:22 PM - 30 Apr 2014

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whore @walk1ngtr4vesty · Sep 15@Tesco what do you think of potatoes?Details Reply Retweet Favorite More

Tesco @Tesco · Sep 15@c4valier_youth_ They are quite nice I guess #RandomQuestionDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Tesco I like them pretty okay too! Not my favorite, but not bad.

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12:23 PM - 30 Apr 2014

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Tesco @Tesco · Apr 30@MarioLoweystro What type though? #ThereCanBeOnlyOne #Rooster #MarisPiper #KingEdward #CharlotteDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@Tesco German Butterball! What's yours?Details Reply Retweet Favorite More

Tesco @Tesco · Apr 30@MarioLoweystro Jersey Royal new potatoes. Boiled with a touch of salt, fresh mint and then a knob of butter melted on top. #DroolingDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · Apr 30@Tesco Sounds great! I'll have to try it. Grab a napkin for your drool though. What kind of napkins do you recommend?Details Reply Retweet Favorite More

Tesco @Tesco · Apr 30@MarioLoweystro Anything with a bit of colour to them will do :DDetails Reply Retweet Favorite More

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Mario Loweystro @MarioLoweystro · May 1@Tesco Helps you throw a nice dinner party! I'd like to throw one but it's always a lot of work. Got any tips to make it easier?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro (Order takeout and pretend you made it.) #ShhhhDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Haha yesss! Indian food works especially well, it reheats nicely. (but you can't order too many things or it'll be obvious!)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco What's your favorite kind of takeout?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Now that's a tough one, so many to choose from. #ThinkingDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Fair enough. I'll give you some time to think, I'm heading to lunch. By the way, I'm Mario, what's your name?Details Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Hello Mario, my name is Tesco :P #StillThinking #CheekyChinese or #PerfectPizza?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Tesco Really? Behind the @Tesco is a person named Tesco? I guess that explains the name. :PDetails Reply Retweet Favorite More

Tesco @Tesco · May 1@MarioLoweystro Well, I have lots of name. Vince is my favorite. It means victory in Latin ;) #TescoVinceFTWDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 3@Tesco Cool! Good to meet you, Vince (and friends). My name doesn't mean much. Besides a video game dude. Got made fun of a lot for that :(Details Reply Retweet Favorite More

Page 112: Public Relations: An Exploration

Tesco @Tesco · May 3@MarioLoweystro You're speaking to #TescoGab now :-) That's not nice, Mario is a wonderful name! They were definitely just jealous.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 3@Tesco Aw, thanks! Gab is a good name too. I guess people could compare you to @realgiftofgab ... but he's pretty awesome too.Details Reply Retweet Favorite More

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Page 113: Public Relations: An Exploration

Mario Loweystro@MarioLoweystro

@WholeFoods Hey, I'm in Toronto, and saw a

future Whole Foods site. Excited for you!

How's your Thursday going?

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7:18 AM - 1 May 2014

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Whole Foods Market @WholeFoods · May 1@MarioLoweystro We have a couple planned for Toronto...and I'm doing great so far, how are you?Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@WholeFoods Pretty well! Got some great coffee from @ThorEspressoBar, at a conference now. Weather's cloudy but not bad. How about there?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · May 1@MarioLoweystro Not too shabby...kind of chilly this morning which is a nice break from our 90 degree weather we've been having!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@WholeFoods Oh right! You all are in Austin, right?Details Reply Retweet Favorite More

Whole Foods Market @WholeFoods · May 1@MarioLoweystro YUP!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@WholeFoods Awesome! Well, enjoy it. I've got to go for lunch now. Is this still Nikki?Details Reply Retweet Favorite More

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Whole Foods Market @WholeFoods · May 1@MarioLoweystro It is...have a great lunch!Details Reply Retweet Favorite More

Full name Email Password

Don’t miss any updates from Mario LoweystroJoin Twitter today and follow what interests you!

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Page 115: Public Relations: An Exploration

Deer Antler Spray @DeerAntlerGNC · May 1

Get 2 Bottles or More and enjoy FREE Shipping. #workouttips #energy #libido

Details Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@DeerAntlerGNC Hey, I'm curious why you

followed me. What's the deal with Deer Antler

Spray?

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8:36 AM - 1 May 2014

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Page 116: Public Relations: An Exploration

JetBlue Airways @JetBlue · Apr 30

When you commit a parallel parking fail do you keep trying or drive away?

#ShoosView bit.ly/JBSBEV5

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Mario Loweystro@MarioLoweystro

@JetBlue I drive off pretty fast, don't want to

keep people waiting! How about you?

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8:41 AM - 1 May 2014

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JetBlue Airways @JetBlue · May 1

@MarioLoweystro We don't fit in most parking spaces. Those pesky wings

always get us! ;) #JustKeepFlying

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Mario Loweystro @MarioLoweystro · May 1

@JetBlue Hahaha good one!

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Page 117: Public Relations: An Exploration

Zappos @zappos · Apr 30No one looks or feels attractive when angry. ― Allan Lokos #keepitlightDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

FAVORITE

1

@zappos But sometimes people are correct when angry! Just being always happy is too simple, don't you think?

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8:43 AM - 1 May 2014

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Zappos @zappos · May 1@MarioLoweystro Always being happy takes effort. Anger is what can come too easily. #keepitlight :)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@zappos You are wise. How do you maintain your calm while rushing to deliver shoes and clothes?Details Reply Retweet Favorite More

Zappos @zappos · May 1@MarioLoweystro Delivering shoes and clothes fast makes everyone happy! :DDetails Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@zappos Really? Nice. How do you know? Do you survey your employees?Details Reply Retweet Favorite More

Zappos.com @Zappos_Service · May 1@MarioLoweystro @zappos We give them happy pills ;o)Details Reply Retweet Favorite More

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Mario Loweystro @MarioLoweystro · May 1@Zappos_Service @zappos The truth comes out! Can you send me some? :DDetails Reply Retweet Favorite More

Zappos.com @Zappos_Service · May 1@zappos @MarioLoweystro LOL!!!Details Reply Retweet Favorite More

£isa £ynn @Lisalynn2000 · May 1@zappos @MarioLoweystro Happy pills are in every one of my #Zappos boxes

Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 3@Lisalynn2000 @zappos Dang, I must be doing it wrong! What coupon code are you using?Details Reply Retweet Favorite More

£isa £ynn @Lisalynn2000 · May 3@MarioLoweystro Top secret...Details Reply Retweet Favorite More

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Page 119: Public Relations: An Exploration

Dell @Dell · Apr 30.@Nebula is a leading pioneer in cloud computing. We're proud to be part of their story: del.ly/6017i8RS #domoreDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Dell I personally prefer clown computing. Reply Retweet Favorite

8:44 AM - 1 May 2014

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Dell @Dell · May 1@MarioLoweystro - Because you can fit so many into such a small form factor? ;-)Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Dell :) Where is your data? I don't know. The clown nose.Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · May 1@Dell because you can juggle all sorts of data!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 41s@Dell because they always send email attachments with the proper MIME type!Details Reply Retweet Favorite More

Mario Loweystro @MarioLoweystro · 27s@Dell Okay, I'm spent. Your turn!Details Reply Retweet Favorite More

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Page 120: Public Relations: An Exploration

HSBC Press Office @HSBC_Press · Apr 24

What's your take on life abroad? Tell us what you think in our global survey of

expats bit.ly/1jG9XcL #EESurvey14

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Mario Loweystro@MarioLoweystro

@HSBC_Press I quite liked it! It's good to get

multiple perspectives on life. Have you ever

lived abroad?

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8:45 AM - 1 May 2014

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Page 121: Public Relations: An Exploration

Shell @Shell · Apr 29Watch Shell CFO Simon Henry comment on the Q1 2014 results: po.st/lH1jI2 #shellresultsDetails Reply Retweet Favorite More

Mario Loweystro@MarioLoweystro

@Shell So much talk about money. Do you have any hobbies or things you do for fun?

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8:50 AM - 1 May 2014

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Page 122: Public Relations: An Exploration

MTV @MTV · May 1

Still awake? Want a burger? Same. Time to go to Fast Food Heights:

youtube.com/watch?v=kmx8FX… @MTVother

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Mario Loweystro@MarioLoweystro

@MTV I am still awake but I would not like a burger. I don't like burgers really. Well, they're fine.

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8:53 AM - 1 May 2014

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Page 123: Public Relations: An Exploration

JetBlue Airways @JetBlue · Apr 27

Last week we brought 10 tons of humanitarian aid to Haiti, and spent time in

the benefiting communities. vimeo.com/92977684

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Mario Loweystro@MarioLoweystro

@JetBlue I like your jokes, but do you ever worry that air-dropping goods is kind of a colonial savior kind of thing, or PR stunt?

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9:11 AM - 1 May 2014

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Page 124: Public Relations: An Exploration

Wells Fargo @WellsFargo · May 1

Want to restore a car, or buy a new one? Learn how to make your goals a

financial priority: spr.ly/60139vql

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Mario Loweystro@MarioLoweystro

@WellsFargo Nope! I prefer to avoid buying cars; saves a lot of money. Do you ever bike?

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9:21 AM - 1 May 2014

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Page 125: Public Relations: An Exploration

Try$It$Yourself$$You$can$get$to$know$some$corporations$too!$Use$your$own$Twitter$account,$or$you$can$borrow$@MarioLoweystro$if$you’d$like.$If$you$need$more$tips$on$how$to$do$it,$check$out$Public$Relations$D$A$Practical$Guide.$

Page 126: Public Relations: An Exploration

More%about%Mario%%%

%%%My%alter%ego%for%this%experiment%was%Mario%Loweystro.%I%wanted%this%character%to%be%fake,%to%avoid%any%biases%based%on%pre>existing%identity,%and%because%preliminary%experiments%showed%I%was%no%more%likely%to%get%replies%with%a%pre>existing%account%than%with%a%new%one.%However,%I%wanted%him%to%be%realistic;%I%wanted%to%make%sure%my%new%friends%knew%I%was%not%a%bot.%%To%give%him%some%backstory,%I%mostly%used%my%history,%identity,%and%interests%(and%picture).%A%total%blank%slate%would%be%uninteresting%and%would%limit%conversation.%However,%the%real%Dan%would%never%tweet%at%corporations,%so%I%had%to%lower%my%guard%a%bit.%As%a%result,%the%Mario%who%tweets%here%is%a%slightly%more%naïve,%wide>eyed%version%of%myself.%%The%name%Mario%Loweystro%comes%from%high%school.%Some%friends%and%I%decided%that%it%was%the%most%realistic>sounding%fake%name%we%could%come%up%with.%