Public Relations & advertising.ppt
-
Upload
preeti-bhaskar -
Category
Documents
-
view
45 -
download
0
description
Transcript of Public Relations & advertising.ppt
![Page 1: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/1.jpg)
> > > > > > > >
ICFAI BUSINESS SCHOOL NOIDA
Advertising Vs Public Relations: Where should
companies must be focusing more on?
Preeti Bhaskar
![Page 2: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/2.jpg)
Co-ordination of all promotional activities—media advertising, direct mail, personal selling, sales promotion, and public relations—to produce a unified customer-focused message.
Integrated
Marketing
Communications
![Page 3: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/3.jpg)
> > > > > > > >
![Page 4: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/4.jpg)
> > > > > > > >
![Page 5: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/5.jpg)
ADVERTISING
![Page 6: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/6.jpg)
Types of
Advertising
![Page 7: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/7.jpg)
ADVERTISEMENT
![Page 8: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/8.jpg)
> > > > > > > >
![Page 9: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/9.jpg)
> > > > > > > > THE FALL OF ADVERTISING AND THE RISE OF PUBLIC
RELATION…….
![Page 10: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/10.jpg)
PUBLIC
RELATION
SAVVY!!!!!!!!!! Defining Your Audience
Effective Content Management
The Timing
Type of PR (Right Content, Right Approach )
Getting the best for your buck
![Page 11: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/11.jpg)
PUBLIC RELATION
HELPS-
![Page 12: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/12.jpg)
Public Relation
TOOLS
![Page 13: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/13.jpg)
The Growing Role of
Public Relations in Global
Marketing
• Public Relations expenditures are growing at an average of 20% per year
• In India they are reported to be growing by 200% annually
• Reasons for the growth
– Growth in Corporates– Technology– Globalization– Societal issues like the environment
![Page 14: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/14.jpg)
PUBLIC RELATION
![Page 15: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/15.jpg)
ISSUE
HANDLING ……
![Page 16: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/16.jpg)
Advertising vs
Public relation
![Page 17: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/17.jpg)
CONCLUSION
“There is NO Better”
![Page 18: Public Relations & advertising.ppt](https://reader034.fdocuments.net/reader034/viewer/2022051820/552c078155034658158b4656/html5/thumbnails/18.jpg)
> > > > > > > >