PUBLIC RELATION TOP SKILLS -...
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Tata Bahasa Subtansi
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DASAR TEORI – FAKTA EMPIRIS – KESIMPULAN
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Subjek/Tujuan jelas Informasi penting Bahan relevan Ide logis/daya tarik>Urutan Pesan (Allan H. Monroe) –ANSVA1. Attention (perhatian)2. Need (kebutuhan)3. Satisfaction (pemuasan)4. Visualization (penggambaran)5. Action (anjuran tindakan)
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KREATIF :-GAYA PESAN-TATA BAHASA-PENGGAMBARAN
DAYA TARIK :1. SELEBRITIS2. HUMOR3. RASA TAKUT4. MUSIK5. EMOSIONAL
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Kode Etik Humas (Public Relation Society ofAmerica,2000) :
1. Advokasi2. Kejujuran3. Keahlian4. Kemandirian5. Kesetiaan6. Keadilan
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I’m a lover, not a fighter
MENARIK
MENAWANPEMERSATU (UNITERS)
PEMISAH (DIVIDERS)
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1. KODE ETIK
2. RAHASIA
3. INFORMASI
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Writing is the number one important skill of PRpractitioners – Craig Praice Writing is more important than being a nice person.
It’s true seriously – Craig Praice
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Emonev.lppmp.uny.ac.id