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This section examined the common stereotypes held of older people and

ageing. A review of the literature suggests that older people are

predominantly negatively perceived. Namely, older people are stereotyped

as having poor health, as being unattractive, asexual and with a declining

mental ability. Older people are also perceived as being conservative as

well as being unhappy, lonely, isolated and overall undervalued by society.

However evidence does exist to suggest that older people are perceived

as being warm, dependable, content and active members of their

communities.

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