Public Interest Leadership Conference · Article in “Public Understanding of Science” by Julie...
Transcript of Public Interest Leadership Conference · Article in “Public Understanding of Science” by Julie...
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Sheril Kirshenbaum @Sheril_
November 16, 2015
Public Interest Leadership Conference
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Sheril Kirshenbaum @Sheril_
November 16, 2015
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Sheril Kirshenbaum @Sheril_
November 16, 2015
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"Literary intellectuals at one pole—at the other scientists, and as the most representative, the physical scientists. Between the two a gulf of mutual incomprehension—sometimes (particularly among the young) hostility and dislike, but most of all lack of understanding.”
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“Cause face it folks, we are a divided nation. Not between Democrats and Republicans, or conservatives and liberals. No, we are divided between those who think with their head, and those who know with their heart.”
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(Image: Hubble Telescope)
39% of Americans correctly answer: “The universe began with a huge explosion”
[True/False]
46% don’t believe in evolution and think Earth is less than 10K years old
74% correctly answer: Earth revolves around the sun
18% of Americans know a scientist personally
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Research and Development(a lot of the science stuff)
makes up just 3.6% of the latest Federal budget
Source: AAAS
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Number of scientific papers published in journals increased by 15% from 1990-2001
BUT
Fewer than 0.013 - 0.34% picked up by the media
Article in “Public Understanding of Science” by Julie Suleski(Behind a $25 paywall requiring registration)
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Most popular science blogs usually focus on anti-religion or anti-science content
Web contributes greatly to misinformation (anti-vaccination movement)
Extremism; audience selection
Mobilization
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Scientists in film are often depicted as either freaks, geeks, or villains
Obsession with the paranormal
Factual accuracy is not taken seriously, nor is scientific plausibility
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Full Committee Hearing:Examining the UN Intergovernmental Panel on
Climate Change Process
“I’m not qualified to debate the science over climate change.”
~ Representative John BoehnerSpeaker of the US House of
RepresentativesThursday, May 29, 2014
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Adapt to the social media environment
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Adapt to the social media environment
Know your audience
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Adapt to the social media environment
Know your audience
Translate the scientific language
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Adapt to the social media environment
Know your audience
Translate the scientific language
Don’t try to explain everything
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Adapt to the social media environment
Know your audience
Translate the scientific language
Don’t try to explain everything
State key ideas clearly
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Choose cultural references carefully
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Listen