Public Health Preparedness Conference

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Breaking Down Myths and Empowering Everyday Opportunities Use of Social Media (and Technologies), Everyday & in Crisis Presented by Heather Blanchard Chief Evangelist, Co-Founder CrisisCommons February 25, 2011 Atlanta, Georgia

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Heather Blanchard's presentation at the Public Health Preparedness Conference on February 25, 2011 in Atlanta, Georgia

Transcript of Public Health Preparedness Conference

Page 1: Public Health Preparedness Conference

Breaking Down Myths and Empowering Everyday OpportunitiesUse of Social Media (and Technologies), Everyday & in Crisis

Presented by Heather BlanchardChief Evangelist, Co-FounderCrisisCommons

February 25, 2011Atlanta, Georgia

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CrisisCamp Haiti• Call to action; global

footprint

• Low barrier to entry; replicable

• 65 events, 8 countries, 30 cities

• 2,300+ highly skilled volunteers

• Focus on mapping, missing persons, language and search

Columbia

United Kingdom

Canada

France

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Myths

•Social Media is a PIO Responsibility

•You Can’t Trust the Public

•If it’s not “verified” data, it can’t be used

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What You Can Expect

•Connectivity

•Information Overload (i.e. lack of filters)

•Maps, maps & maps

•Shortcodes

•The “Unaffiliated” - New Actors, Diaspora

•iReporting

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Source Your Crowd

•Trusted Agencies

•Affiliated Agencies

•Public

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Everyday Opportunities“You have to be in it to win it.”

•Public Events (Concerts, Sporting Events)

•Friday Rush Hour

•Potholes

•Community Programs for Open Data

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Building Capacity

•Affiliate the Unaffiliated

•Resource Mapping

•Dialogue, Immersion - Connect the dots

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Learning From NASA

•Being friends with the public

•Give access to the evangelists

•Be human, be relevant, be there

•Proactive, proactive, proactive

•Data, data, data

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Heather BlanchardCo Founder, CrisisCommonswww.crisiscommons.org

Friend me on FBTwitter/Skype: @[email protected]