Public days swedisch broadcasting presentation Vincent

Tuesday, February 22, 2011

TV & New MediaFollow the consumerfeb 22 2011

Vincent Everts+31647180864


Vincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia2010: Brazil


Tudou.com bigger YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Future of TV?


Cut the cableTuesday, February 22, 2011

Cut the cable

1.6 miljoen in 2 yr(1,6% of total)


On demand IP video


Apple TV


Make your own company TV Channel


What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


How do we spend our time?

4%6%

19%

33%

39%


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

4%6%

19%

33%

39%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph


• $32 billion sales• 20 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


Android biggest OS in 2010 (usa)

41


iPhone 4


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


E-commerce worldwide

2010: €500B

+15%

bron: forrester

Web influenced: €3000BTuesday, February 22, 2011

ProductinformatieSocial toolsTuesday, February 22, 2011

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.


LondonCalling.mobi



Operations delivers.


LondonCalling.mobi



Operations delivers. Any gap between the two drives a conversation

on the social Web.

Dave Evans bit.ly/nublackTuesday, February 22, 2011

Customer service


It’s now mainstream!


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


78


79


Playmate

83


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008Tuesday, February 22, 2011

Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSTuesday, February 22, 2011

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Social Networking


Internet is pain!


Communication 2.0


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationTuesday, February 22, 2011

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Web 2.0 Trend:Co-Creation


49


Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


1,2 Mio1,5 Mio

BOOM"Platte" TV


Penetration of HD recorders (estimated)


HDTV & PVR’s in US

# PVR’s % PVR’s

2009 35,6M 33%

2014 52,3M 44%source: MAGNA

33% has HDTV & PVRTuesday, February 22, 2011

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Next: Internet TV’s


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011

3515-02-07 ROOS - Regionale TV in 2010 35Tuesday, February 22, 2011

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

• life in a day


jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090

75

150

225

300

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Top 10 Online Web Brands Ranked by Total Streams

bron: Nielsen VideoCensus

13% groei in tijd per kijkerTuesday, February 22, 2011

YouTube uploadsper minuut

0

10

20

30

40

2007 I 2008 II 2009 iii 2010 II


Life of a YouTube video

bron: Silicon Alley Insider


www.witopia.netTuesday, February 22, 2011

http://www.witopia.net

http://www.witopia.net

Future of TV?


Cut the cableTuesday, February 22, 2011

Cut the cable

1.6 miljoen in 2 jaar(1,6% van het totaal)


On demand IP video


Apple TV


TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




Public days swedisch broadcasting presentation Vincent

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