Public Affairs Brief
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www.vcds-vcemd.forces.gc.ca/cres-cdts
Public Affairs BriefArmy Cadet League of Canada – British Columbia Branch
Pillars Conference 2011:
Public Affairs Support and Opportunities
Maj Dan Thomas, DGRC Senior PAO
Saturday, 30 April 2011
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Strategic Significance of Corps Activities
CPGI authorizes growth through retention and attraction
PA is an enabler to both requirements
Youth engagement is critical; families and stakeholders need to hear from the Cadets and others at first hand
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National PA Considerations
The challenge: how to promote the program locally, considering:
All national advertising funds go to Reg/Res CF recruiting
DGRC PA provides promotional items and literature to Regions, Corps/Squadrons
Public Relations “toolbox” will be issued to Regions and Corps
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Best Local PA Practices
Enable the Cadets to tell their story Establish contacts with local media Provide great content to local news
agencies (expeditions, competitions, CSTCs)
Foster face to face communication; engage parents and stakeholders
Consider the overall Cadet mission: “think nationally, act locally”
Consult Pacific Region PAO: Capt Amélie Leduc, (250) 363-7302, [email protected]
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Promoting the Cadet Program
Whom do we need to “target”? Youth Parents Educators Stakeholders Community leaders Local media
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Promoting the Cadet Program
How to reach them: Face to face
Event Displays Public Speaking
Local Media “Hometowners” Success stories
Social Media Facebook Twitter
Websites Cadets.ca Xperience.gc.ca
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Xperience – The National On-Line Cadets and JCR Newsletter
Much more than Cadence replacement! Shares best practices Serves Cadets, JCRs, leaders, stakeholders No space limit (i.e. maximum pages) Needs imagery and text; CSTCs should plan and
draw from courses/Cadets/JCRs Submissions/editorial consultations:
[email protected] Site: www.xperience.gc.ca Editor: Captain John Weingardt,
[email protected], 613-996-6135; request CSTCs contact, plan submissions
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Conclusion