Pubcon 2014 - Adwords automation hat trick Adwords Scripts

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ADWORDS AUTOMATION HATTRICK Steve Hammer President, RankHammer

description

A walk through of automation methods that can be used within adwords, including scripts and other simple automation methods. Also included are some basics about ad customizers. Scripts can pull in external data and automate reporting.

Transcript of Pubcon 2014 - Adwords automation hat trick Adwords Scripts

Page 1: Pubcon 2014 - Adwords automation hat trick Adwords Scripts

ADWORDS AUTOMATION HATTRICKSteve HammerPresident, RankHammer

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AUTOMATION – A HUGE SCORE

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A BAR WITH A HUGE PATIO

Steve Hammer, @armondhammer Rankhammer.com

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LOOKS LIKE THIS WHEN IT RAINS

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ADS THAT ACTIVATE AUTOMATICALLY

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THE ME SLIDE

FAMILYWhat it’s all about

FOOD AND WINEVegas is a playground to me.

HOCKEYGo Stars

RANKHAMMERDallas Based Internet Marketing Agency

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PERIOD ONE – AUTOMATION RULES

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RULES DO THREE BASIC THINGSPause Start

Timing

Poor Performance

Email Alerts

Budget

Warnings

Updates

Basic Bid

Changes

Low Position

Minimum First Page

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SIMPLE TO USE

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AUTOMATION FRAMEWORK

• Bounce Rate

Metric

• Exceeds 50%

Target• Reduce bid by 10%Action

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PERIOD TWO – AD CUSTOMIZERS

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A HELPER TO MORE DYNAMIC ADS

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BUSINESS DATA

https://support.google.com/adwords/answer/6093368

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SCRIPTS

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SCRIPT CAPABILITIES

External DataReportingHourly UpdatesMath

Ad Parameters

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GETTING STARTED

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SCRIPTING COACHING AND RESOURCES

Google Developers

FreeAdwordsScripts.com

Optmyzr

RankHammer

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FIRM BUDGETS

https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets

http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

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CATCH BIG MISTAKES

https://developers.google.com/adwords/scripts/docs/solutions/link-checker

http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

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BIDDING BY WEATHER

https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

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MERGE SOCIAL MEDIA AND ADWORDS

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LIVE TWITTER FOLLOWERS

http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

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MODIFYING SCRIPTS

Log “Hello World”

• Had a CTR greater than 0.01

• For all dates

Find Keywords

that

• While iterates one at a timeGo through the keywords

• Based on Maximum CPC * 1.01

Set a new CPC

Go broke

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USE BETTER METRICS

Log “Hello World”

• Had a CTR greater than 0.01

• For all dates

Find Keywords

that

• While iterates one at a time

Go through

the keywords

• Based on Maximum CPC * 1.01

Set a new CPC

Go broke

Log “Raise on Conversion”

•Had conversion rate > 10%•With more than 10 clicks•Over the last 30 days

Find Keywords

that

•While iterates one at a timeGo through the keywords

•Based on Max CPC * 1.05Set a new CPC

Go slightly less broke

Steve Hammer, @armondhammer Rankhammer.com

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BETTER RESULT

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WE ARE HERE SOCIAL NETWORKS

Dallas TXLOCATED

[email protected]

!

TWITTER

WEBSITE

LINKEDIN

@armondhammer

www.rankhammer.com

www.linkedin.com/a/armondhammer

CONNECT WITH US

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THANK YOU